Graham Kennedy
National Sales Manager and Technical Adviser
Brisbane,Victoria Point
Summary
Dynamic sales leader with a proven track record at Suzuki New Zealand, specializing in relationship building and sales team development. Consistently drove significant market share growth through strategic initiatives and data-driven decisions. Recognized for professionalism, integrity, and a collaborative approach, ensuring operational excellence and exceptional customer satisfaction. Skilled in communicating with OEM and commercial clients to tailor outboard engine strategies to meet vessel and operational needs, while providing technical expertise and managing tenders effectively.
Overview
15
15
years of professional experience
Work History
National Marine Sales Manager
Suzuki New Zealand
07.2018 - 05.2025
- Business development and strategic planning professional with extensive expertise in the Marine dealer network, including financial oversight.
- Proven success in managing the full lifecycle of mobile assets—procurement, maintenance, and operational efficiency—while ensuring alignment with organizational objectives and value-for-money solutions.
- Skilled in creating and managing annual budgets and business plans, monitoring performance metrics, and implementing corrective strategies to achieve business goals.
- Directed day-to-day sales operations, achieving sales targets, managing budgets, stock control, and dealer network engagement.
- Cultivated strong relationships with dealers, boat manufacturers, and customers to drive product value and loyalty.
- Developed and executed strategic sales initiatives, consistently exceeding quarterly targets and growing market share.
- Provided ongoing training, mentorship, and performance-based incentives for sales teams, enhancing productivity and professionalism.
- Spearheaded promotional campaigns, improving brand visibility and competitive positioning.
- Technically proficient with a systematic approach to diagnosing and resolving marine engine and systems issues, including troubleshooting diagnostics and component testing.
- Communicate with OEM and commercial clients to tailor outboard engine strategies to meet vessel and operational needs, while providing technical expertise and managing tenders effectively."
- Negotiated vendor contracts and implemented solutions to address objections effectively.
- Utilized data analytics for accurate sales forecasting and strategy adjustment.
- Pioneered sustainable sales practices, earning industry recognition.
National Sales Manager - Suzuki AU/NZ
The Haines Group
01.2013 - 07.2018
- Business development and strategic planning professional with extensive expertise in the Marine dealer network, including financial oversight.
- Proven success in managing the full lifecycle of mobile assets—procurement, maintenance, and operational efficiency—while ensuring alignment with organizational objectives and value-for-money solutions.
- Skilled in creating and managing annual budgets and business plans, monitoring performance metrics, and implementing corrective strategies to achieve business goals.
- Directed day-to-day sales operations, achieving sales targets, managing budgets, stock control, and dealer network engagement.
- Cultivated strong relationships with dealers, boat manufacturers, and customers to drive product value and loyalty.
- Developed and executed strategic sales initiatives, consistently exceeding quarterly targets and growing market share.
- Provided ongoing training, mentorship, and performance-based incentives for sales teams, enhancing productivity and professionalism.
- Spearheaded promotional campaigns, improving brand visibility and competitive positioning.
- Technically proficient with a systematic approach to diagnosing and resolving marine engine and systems issues, including troubleshooting diagnostics and component testing.
- Negotiated vendor contracts and implemented solutions to address objections effectively.
- Utilized data analytics for accurate sales forecasting and strategy adjustment.
- Pioneered sustainable sales practices, earning industry recognition.
Branch Manager
Coor Cooling
01.2010 - 06.2012
- Monitored KPIs, implemented corrective actions, and streamlined daily operations for efficiency and compliance with regulatory standards. Managed both a sales team and a service repair workshop to optimize performance and outcomes.
- Enhanced satisfaction through high-quality service and prompt issue resolution, cultivating lasting relationships with key clients.
- Evaluated employee performance, conducted appraisals, hired top talent, resolved conflicts, and provided regular training to boost productivity.
- Managed budgets, forecasts, and expense tracking, optimized inventory practices, and implemented cost-saving measures to increase profitability.
- Executed effective strategies to consistently exceed sales targets and drive revenue growth through client partnerships.
- Ensured adherence to WH&S policies, environmental controls, and industry standards while implementing risk management strategies.
Skills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
- Customer Focused
- Adaptable and self motivated
- Collaborative and team focused
- Detailed-Orientated
Additional Experiences
SELF EMPLOYED - (Mobile Marine Mechanic)
QUEENSLAND WATER POLICE - (Marine technical section)
DUMBIER - (Sales Manager)
TELWATER - (National warranty and service Manager)
BOEING AIRCRAFT INDUSTRIES - (Engineering design team)
SPRINGWOOD MARINE - (Outboard Mechanic)
WYNNUM MARINE - (Outboard Mechanic)
EASTCOAST MARINE - (Outboard Mechanic)
ROYAL AUSTRALIAN AIRFORCE - (Aircraft engineer)
Core Competencies
Business Development and Sales Strategy
Leadership and Team Development
Strategic Planning and Financial oversight
Stakeholder and client engagement
Policy and Procedure development
Market and Data Analysis
Technical Proficiency
Dealer Management Expertise
Adaptability and Independence
Travel and Mobility
Professional Qualifications - Certificates and Licenses
Aeronautical Mechanical Engineer
Sales and Marketing
Justice Degree
Aircraft Maintenance Engineer
Queensland Driver's License, Car, LC
Queensland Recreational Boat and Jet Ski License
Forklift License
Tools and Systems
Microsoft Office Suite
Adobe Acrobat
NetSuite
AS400
Outlook – Advanced
SAP
Referees
Gary Collins
Title: CEO Suzuki New Zealand
Email: gary@suzuki.co.nz
Phone:+6463491222
Lance Warren
Title Safety compliance officer at National Heavy Vehicle regulator
Email: Lance.peta@bigpond.com
Phone: 0429955219
Timeline
National Marine Sales Manager
Suzuki New Zealand
07.2018 - 05.2025
National Sales Manager - Suzuki AU/NZ
The Haines Group
01.2013 - 07.2018
Branch Manager
Coor Cooling
01.2010 - 06.2012
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