Dynamic and accomplished senior executive with over 20 years of experience leading innovative business strategies within the community services, aged care, disability and startup sectors. Demonstrated capability in strategic planning, effective board relationships and organisational growth. Proven track record in corporate governance, change management, and high-level stakeholder engagement. Adept at leading high-performing teams to achieve revenue growth and operational efficiency. Performance-driven with a strong focus on financial acumen, compliance, and risk management.
Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
22
22
years of professional experience
Work History
General Manager
Closer Care Pty Ltd.
10.2024 - Current
Company Overview: A Start-up in 2019, Closer Care is fast growing NDIS Disability Service Providers in Sydney, specialising in Mental Health and providing Community Access, Social, Wellness and Group Programs and Art Therapy to 75 clients and employing 45 , full-time, part-time and casual staff
Establish Digital Marketing Plan and Collaborate with External Agency to Implement
Review Workforce
Lead and develop Customer Relations Team
Develop and refine Standard Operating Procedures
Develop and build referral pathways and grow strong relationships with Support Coordinators and other partners
A Start-up in 2019, Closer Care is fast growing NDIS Disability Service Providers in Sydney, specialising in Mental Health and providing Community Access, Social, Wellness and Group Programs and Art Therapy to 75 clients and employing 45 , full-time, part-time and casual staff
Marketing Plan establishment and growth in Organic Leads through Google Ads and Website traffic
Resolution of difficult and long standing staff employment issues leading to dismissal of the matters in the Fair work Commission
Key role in managing the establishment of the new facility in Gladesville
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
Chief Growth Officer
Ability Options Ltd.
01.2023 - 01.2024
Company Overview: Established in 1976, Ability Options is now one of the largest Disability and Employment Service Providers in NSW, with services across 95 sites, 1250 staff, and a revenue of $115M per annum
Created and introduced an Organic Growth and Efficiency Plan adopted by the AO Board for 2025
Evaluate opportunities for acquisition of businesses, approach targets, lead the development of business cases, due diligence, financial analysis, scoping, and closing to the point of integration
Develop and refine Standard Operating Procedures for business acquisition
Tenders - Identify opportunities and lead the tender process
Develop and build strong relationships with key partners, external organisations, stakeholders, SDA operators, builders, developers, agents and lawyers
Established in 1976, Ability Options is now one of the largest Disability and Employment Service Providers in NSW, with services across 95 sites, 1250 staff, and a revenue of $115M per annum
Prepared and won a competitive tender for $6.5M Business from MidCoast Council
Acquired $1.5M Day Program Business at Seven Hills
Acquired 20 Acre Farm for the development of Innovative Service Models in Coffs Harbour.
Analyzed complex financial data to forecast future growth projections accurately, enabling proactive adjustments to strategic plans as needed.
Analyzed industry trends and tracked competitor activities to inform decision making.
Initiated strategy to drive company growth and increase market share and profitability.
General Manager, NDIS & Aged Care
Maxlife Care Pty Ltd.
01.2020 - 01.2023
Company Overview: Established by Doctors, Maxlife Care is a rapidly growing provider of premium Disability and Aged Care services striving to create a reputation within the aged care and disability industry for delivering a high standard of care that has its core focus on complex care needs, hospital transitions, and continuous quality improvement
Commenced with Maxlife Care in Start-up phase, contributing significantly to its growth trajectory from $4M to $20M
Established People & Culture function and oversaw staff growth from 35 to 150 FTE
Assessed client needs, building evidence-based care plans and high-performing care teams centred around each client
Close liaison with the Clinical Care team to ensure integrated care for all Complex Care Clients
Developed strong relationships with key clients, their families and support coordinators
Operational leadership and mentoring of Regional Supervisory Team
Worked closely with the Head of Risk & Compliance to ensure Quality Service Delivery occurred within a Continuous Improvement framework
Successful relationship building and management within referral networks
Oversaw the rostering function for all clients, including 2:1, 1:1 clients, and residential homes
Led all internal communications and external Business Development communications
Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
General Manager & Specialist Consultant
Frasil Group Pty Ltd
02.2020 - 10.2020
Company Overview: Frasil is an agile technology start-up company where the role was necessarily multi-faceted
Led and coached staff, conducted stand-up meetings, drove Frasil App sales to disability organisations, steered App development, and provided executive leadership
Developed policies and procedures, product demonstrations and presentations at seminars and conferences
Generated the 1st major sale of 1000 licenses following launch of the Frasil App in July 2020
Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
Mentored high performing cross-functional teams across Research, Software/Web Development, Marketing, and Sales
Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Played a key role in successful new product launch despite COVID-19 environment
Chief Executive Officer
Creativity Inc.
03.2008 - 02.2020
Company Overview: Steered strategic vision of disability service provider, spearheaded Child & Adult programs, collaborated with board and executive team, and formulated strategic and tactical plans
Oversaw corporate governance, monitored quality service, and ensured alignment with service contracts as well as terms of business agreements
Built strong relationships with funding and peak bodies, government departments, and politicians
Steered strategic vision of disability service provider, spearheaded Child & Adult programs, collaborated with board and executive team, and formulated strategic and tactical plans
Grew the company from $2M to $8M
Established a specialist Early Intervention Program for families of children with Autism Spectrum Disorder
Drove political and NDIA lobbying, contributing to NDIS price guide review of 1:1 rates and High Intensity Pricing
Delivered cost savings through effective company restructure
Led company rebranding from Eastern Respite & Recreation to Creativity Incorporated
Recorded over 300% growth in strategic business areas
Successfully headed 2 new operational facilities, directing planning, design as well as project management operations
Initiated Building Genuine Partnerships project, aligning with person centred approaches
Secured partnership with MYP Corp, using company IP for development of industry specific cloud-based applications, generating a new revenue stream
Formed strong relationships with La Perouse Aboriginal community, addressing Indigenous underrepresentation within disability services
Negotiated and guided the successful merger of Creativity Inc with Northcott in 2020
Established foundational processes for business operations.
Identified new revenue generation opportunities to maximize bottom-line profitability.
Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
Drove continuous improvement by fostering a culture of collaboration, accountability, and open communication across all levels of the organization.
Improved operational efficiency by redesigning internal processes and implementing cutting-edge technology solutions.
Implemented strong financial controls, ensuring accurate reporting and solid decision-making capabilities.
Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
Developed key operational initiatives to drive and maintain substantial business growth.
Increased company revenue by implementing innovative business strategies and expanding product offerings.
Devised and presented business plans and forecasts to board of directors.
Chief Executive Officer
Spinal Cord Injuries Australia
03.2003 - 02.2008
Company Overview: Managed daily operations, supervised 120 staff members, and created strategic plan
Maintained positive relationships with key stakeholders including organisations and politicians, oversaw regional network, and ensured quality of service being delivered
Ran community programs, monitored their delivery within budget, and maximized growth of business operations
Controlled brand positioning, and represented SCIA in the media, at conferences, and events
Spearheaded employment services and coordinated fundraising activities
Managed daily operations, supervised 120 staff members, and created strategic plan
Led organisational restructure, generating cost savings enabling refocus on service delivery
Led strategic reform and rebranding from Australian Quadriplegic Association to Spinal Cord Injuries Australia
Cemented company’s position as a National Leader in innovation and excellence
Established new workplace injury prevention business, TeamSafe
Liaised closely with Hospital Spinal Units and other Medical Professionals
Successfully introduced 'Walk On' SCI Rehabilitation Program – now NeuroMoves
Recipient of an Equity Trustees National New CEO award in 2003
Identified new revenue generation opportunities to maximize bottom-line profitability.
Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Streamlined operations for improved efficiency, reducing overall costs and increasing profitability.
Drove continuous improvement by fostering a culture of collaboration, accountability, and open communication across all levels of the organization.
Built productive relationships with industry partners and competitors to support strategic business objectives.
Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
Devised and presented business plans and forecasts to board of directors.
Education
Master of Business Administration (MBA) -
Western Sydney University
Personnel Management Advanced Certificate -
TAFE NSW
EarlyBird & EarlyBird Plus - Early Intervention Programmes
Workplace Trainer Certificate IV -
Skills
Strategic Planner and Thinker
Client focused service delivery
Entrepreneurial Business Growth mindset
Compliance, Quality & Risk Management
High level Stakeholder Management
Inspirational Leadership & Mentoring
Proven Change Management experience
Financial & Commercial Acumen
Excellent Communication Skills
Substantial Operational Experience
Leadership and team building
Operations management
Team player
Relationship building
Customer relationship management
Process improvements
Business development
Business administration
Training
EarlyBird & EarlyBird Plus
Early Intervention Programmes
Rogen International Public Speaking
Workplace Trainer Certificate IV
Community Service
SRE Teacher, Indigenous Children, La Perouse Primary School
Volunteer Co-ordinator, Church Missionary Society (CMS NSW) Summer School
Church Warden, Parish Councillor
SYNOD Representative
Tutor, Jumbunna Institute for Indigenous Education & Research University of Technology Sydney
Volunteer, Camp Quality Australia
Founding Member, Coraggio - Australia's Great Leadership Community
Past Company Director, Coraggio Pty Ltd
Justice of the Peace (NSW)
Career Experience
Closer Care Pty Ltd., General Manager, 01/01/24, Current, Contract Project Role, Gladesville, NSW, Establish Digital Marketing Plan and Collaborate with External Agency to Implement, Review Workforce., Lead and develop Customer Relations Team., Develop and refine Standard Operating Procedures, Develop and build referral pathways and grow strong relationships with Support Coordinators and other partners., Marketing Plan establishment and growth in Organic Leads through Google Ads and Website traffic, Resolution of difficult and long standing staff employment issues leading to dismissal of the matters in the Fair work Commission., Key role in managing the establishment of the new facility in Gladesville.
Ability Options Ltd., Chief Growth Officer, 01/01/23, 12/31/24, Contract Role, NSW, Create and introduce an Organic Growth and Efficiency Plan., Evaluate opportunities for acquisition of businesses, approach targets, lead the development of business cases, due diligence, financial analysis, scoping, and closing to the point of integration., Develop and refine Standard Operating Procedures for business acquisition., Tenders - Identify opportunities and lead the tender process., Develop and build strong relationships with key partners, external organisations, stakeholders, SDA operators, builders, developers, agents and lawyers., Prepared and won a competitive tender for $6.5M Business from MidCoast Council., Acquired $1.5M Day Program Business at Seven Hills., Acquired 20 Acre Farm for the development of Innovative Service Models in Coffs Harbour., Developed Organic Growth and Efficiency Plan adopted by AO Board for 2024/2025.
Maxlife Care Pty Ltd., General Manager, NDIS & Aged Care, 01/01/20, 12/31/23, NSW, Commenced with Maxlife Care in Start-up phase, contributing significantly to its growth trajectory from $4M to $20M., Established People & Culture function and oversaw staff growth from 35 to 150 FTE., Assessed client needs, building evidence-based care plans and high-performing care teams centred around each client., Close liaison with the Clinical Care team to ensure integrated care for all Complex Care Clients., Developed strong relationships with key clients, their families and support coordinators., Operational leadership and mentoring of Regional Supervisory Team., Worked closely with the Head of Risk & Compliance to ensure Quality Service Delivery occurred within a Continuous Improvement framework., Successful relationship building and management within referral networks., Oversaw the rostering function for all clients, including 2:1, 1:1 clients, and residential homes., Led all internal communications and external Business Development communications.
Frasil Group Pty Ltd, General Manager & Specialist Consultant, 01/01/20, 12/31/20, Contract role, Generated the 1st major sale of 1000 licenses following launch of the Frasil App in July 2020., Mentored high performing cross-functional teams across Research, Software/Web Development, Marketing, and Sales., Played a key role in successful new product launch despite COVID-19 environment.
Creativity Inc., Chief Executive Officer, 01/01/08, 12/31/20, Grew the company from $2M to $8M., Established a specialist Early Intervention Program for families of children with Autism Spectrum Disorder., Drove political and NDIA lobbying, contributing to NDIS price guide review of 1:1 rates and High Intensity Pricing., Delivered cost savings through effective company restructure., Led company rebranding from Eastern Respite & Recreation to Creativity Incorporated., Recorded over 300% growth in strategic business areas., Successfully headed 2 new operational facilities, directing planning, design as well as project management operations., Initiated Building Genuine Partnerships project, aligning with person centred approaches., Secured partnership with MYP Corp, using company IP for development of industry specific cloud-based applications, generating a new revenue stream., Formed strong relationships with La Perouse Aboriginal community, addressing Indigenous underrepresentation within disability services., Negotiated and guided the successful merger of Creativity Inc with Northcott in 2020.
Spinal Cord Injuries Australia, Chief Executive Officer, 01/01/02, 12/31/08, Led organisational restructure, generating cost savings enabling refocus on service delivery., Led strategic reform and rebranding from Australian Quadriplegic Association to Spinal Cord Injuries Australia., Cemented company’s position as a National Leader in innovation and excellence., Established new workplace injury prevention business, TeamSafe., Liaised closely with Hospital Spinal Units and other Medical Professionals., Successfully introduced 'Walk On' SCI Rehabilitation Program – now NeuroMoves., Recipient of an Equity Trustees National New CEO award in 2003.
Timeline
General Manager
Closer Care Pty Ltd.
10.2024 - Current
Chief Growth Officer
Ability Options Ltd.
01.2023 - 01.2024
General Manager & Specialist Consultant
Frasil Group Pty Ltd
02.2020 - 10.2020
General Manager, NDIS & Aged Care
Maxlife Care Pty Ltd.
01.2020 - 01.2023
Chief Executive Officer
Creativity Inc.
03.2008 - 02.2020
Chief Executive Officer
Spinal Cord Injuries Australia
03.2003 - 02.2008
Personnel Management Advanced Certificate -
TAFE NSW
EarlyBird & EarlyBird Plus - Early Intervention Programmes