A seasoned leader in commercial strategy and business development, notably with L'Oreal ANZ, I excel in driving market share growth and sales excellence, evidenced by a 21% sales increase in 2023. Expert in customer management and cross-functional engagement, my strategic planning and data analytics proficiency have consistently delivered above-target results.
Responsible for Total ANZ Luxe Division sales delivery, market share performance, customer relationships and formation of business development team (including data & analytics, category and RGM strategies)
- Developed & strategies to exceed Net Sales target delivering +21% growth and $318m Net Sales in 2023 (+14% H1 2024)
- Established & maintained relationships with customers resulting in strong execution plans that delivered +1 ppt in market share gains
- Delivery of sales and market share targets within minorations budget through implementation of key Revenue Growth Management principles
- Led & developed a team of 18 Key Account and Business Development Managers across ANZ, increasing PULSE engagement and enablement scores by 5 ppt
- Key member of the Luxe Management Committee developing total Division strategy and roadmap
- Roll out of key Business Analytics tools through Power BI unlocking data led decision making across total division
- Introduction of Business Development function resulting in key customer led category management projects across multiple customers
Responsible for sales delivery and market share performance in Pharmacy & Independent Grocery. Accountable for Total Consumer Products Division field team and merchandising execution through 3rd party
- Exceeded Net Sales targets in both Pharmacy & Independent Grocery channels delivering double digit sell in growth through targeted strategic initiatives
- Development & implementation of new Field Sales team and Merchandiser structure in 2021
- Introduction of new field selling system and targetted KPI’s, resulting in clear accountability across total team
- Led and developed direct team of 4 State Managers and 4 National Account Managers, and a wider Field Team of 17 Business Development Executives
- Key member of the Commercial Senior Leadership team driving engagement and enablement up by 10 ppt across total team
Responsible for creation and delivery of total Consumer Products Division Category and Channel strategies (internal and external) to achieve growth targets of the division
- Implementation of Divisional strategy by customer and category, resulting in turnaround of performance from -17% Q1 2018 to +5% for full year. Full year 2019 growth of x% exceeding budget. 2020?
- Market share growth 2x the market in both 2019 and 2020
- Member of CPD Management Committee delivering cross functional collaboration with Sales Director, Marketing Director & Financial Controller
- Led and developed 3 Category Managers and 1 Business Category Controller
- Developed new internal range review process improving the Go-To-Market plans with all retailers, resulting in #2 Advantage Group Survey Ranking
- Introduction of Revenue Growth Management strategy resulting in more efficient promotional plans for both L’Oreal and retail partners
- Implementation of cross functional teams & new meetings structure for total division resulting in improved planning & collaboration
- Interim Sales Director (January 2019 - June 2019) implementing new planning & forecasting processes increasing forecast accuracy and performance anticipation
Responsible for building and delivering category growth plans within the hair portfolio of the Consumer Products Division. Tasked with working cross functionally to provide strategic direction for the L'Oréal business and build strong relationships with retail partners.
- Delivery of business first category & retailer strategies resulting in streamlined commercial planning
- Project leadership to deliver updated haircare & hair colour category growth drivers
- Implementation of 'Colour Studio' total category in store solution in Priceline, delivering +16% growth versus control stores
- Led Woolworths Customer Category Plan (CCP) for hair colour, resulting in 3 year category strategy & L'Oreal becoming supplier of choice
- Implementation of Revenue Growth Management strategy resulting in promotional efficiencies and delivery of more profitable pack sizes
Responsible for the management of the total L'Oréal portfolio in the Woolworths account, valued at $117m RSV and $58m Net Sales
- Management of two National Account Managers, one National Account Executive & one Management Trainee
- Delivered retail sales growth of +1.2% in a customer declining at -2.0%
- Incremental space & ranging across all L'Oreal Categories:
- L'Oréal Cosmetics ranging
- 700ml Elvive in 900+ stores
- Incremental shelf L'Oreal Paris Skincare
Customer Management
Cross Functional Engagement
Leadership and Team Development
Strategic Planning
Negotiation
Change Management
Data and Analytics
2021: Selling Techniques Train the Trainer (Total Negotiation Group) - Melbourne
2019: Cat Man Expert (L'Oreal) - Paris
2019: Transition to Head of Function (Oxford Learning) - Shanghai
2017: Transition to Team Management (Red Sky Learning) - Melbourne
2015: GAP Negotiation (The Gap Partnership) - Melbourne