Gregory (Greg) K. Wren

• Achieved company growth by implementing strategic plans and streamlining operations.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Enhanced brand reputation with effective marketing campaigns and public relations efforts.

• Conducted interviews with participants to assess eligibility.
• Conducted phone and video interviews to assess candidates based in remote locations.
• Maintained accurate records of interview outcomes, ensuring timely follow-up and feedback to candidates.
• Increased candidate engagement by conducting thorough and personable interviews.

• Supervised operations staff and kept employees compliant with company policies and procedures.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.

• Strengthened relationships with key clients through regular communication and meetings.
• Secured major contracts by delivering persuasive presentations to potential clients.
• Increased client base by developing and implementing effective business development strategies.
• Mentored junior team members, fostering a positive work environment that encouraged professional growth.

Managed four P&L's: Bottle Shop; Public Bar, Restaurant and Accommodation under one umbrella company to reduce waste, costs and initiate new products and experiences to improve profit contribution from new and existing revenue streams.

Key goals: Achieve preferred supply partner to Probus Member Benefits Scheme (MBS) program gaining access to Australia’s largest membership group of Active Retirees With 1700 Clubs and 128,000 individual members across Australia.

Secured first time participation at the Australian Tourism Exchange, the largest trade show for international inbound tourism to Australia.

Improved brand identity, across sub-brands. Mentored a new business within the group: Terroir Wine Tours Tasmania.

Business development in high yield segments to increase market share and improve profit contribution e.g MICE & private touring.

Develop and manage strategic, tactical and collaborative programs across key Western Hemisphere source markets in North America and Europe. Mentor, develop and manage two in-market Marketing Managers to activate and deliver cooperative integrated marketing campaigns, PR and events, and digital and social channel engagement.

Significant campaigns included the first international TVC for Tasmania launching Monday 12 February 2018 in the UK on Sky TV.

Having sold out of TWP I'd retained a few personal management consulting clients and used the extra time to curate and manage luxury host airbnb experiences in Melbourne & Perth, travel and give back through philanthropic projects such as my role at Bramwell Station, Cape York, QLD assisting local school leavers attain tourism & hospitality skills to equip them for employment & careers in the sector.

Founded bespoke strategic consulting, representation / GSA for tourism destinations, accommodation, luxury & adventure touring experiences in Australia and overseas. Founded www.webcarhire.com.

Accountable for clients strategy, branding, communications, client relationships, product sales and revenue targets within territory.

Managed team of ten professionals.

Clients included: Tourism Victoria, Tourism Tasmania, Mauritius Tourism Promotion Authority, alila hotels & resorts, COMO Hotels & Resorts, Aleenta Resorts, Thistle Hotels UK, Buffalo Tours & Lifetime Private Retreats

• Oversaw complex negotiations with suppliers/vendors for favorable contract terms that led to cost savings.
• Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.

Spearheaded Europe, Middle East & Africa Leisure sales initiative, resulting in a 60% increase in revenue.

Accountable for Leisure revenue including overall customer satisfaction in all markets except the Americas. e.g. Aberdeen to Auckland

Developed and directed strategy for launch of new branding that increased share of voice and intent to travel within 3 years in the market place 15 months after launch.

Introduced Australia's food & wine benefits to North American consumer media

Identified critical gaps in the distribution system preventing conversion from interest to action

Initiated highly segmented and targeted direct marketing programs in the early digital phase

• Oversaw the selection and management of external agencies to support creative execution and media buying efforts.
• Established strong partnerships with key industry influencers to expand market reach.
• Developed comprehensive go-to-market strategies for new product launches, resulting in successful market penetration.
• Analyzed market trends and competitor activities, informing data-driven decision making for marketing initiatives.
• Championed change management efforts, successfully guiding the organization through periods of transition and growth.
• Increased revenue through strategic business development initiatives and strong client relationships.
• Managed company budgets, ensuring financial stability and long-term profitability.
• Cultivated a high-performance culture by fostering collaboration, innovation, and continuous improvement.
• Managed and motivated employees to be productive and engaged in work.
• Improved marketing to attract new customers and promote business.