Summary
Overview
Work History
Education
References
Timeline
Generic

GUI YITING

Brand Strategy & Marketing Consultant
Melbourne

Summary

I am a strategic brand consultant with specialised expertise in digital transformation and marketing communications, primarily serving technology and AI enterprises. My skills center on developing comprehensive brand strategies and creating engaging educational content that drives measurable growth. I excel at scaling operations and building strong stakeholder relationships, having successfully grown organizations from 200 to 2000+ users while maintaining quality and engagement.

In my consulting practice, I focus on creating data driven marketing campaigns and implementing robust brand guidelines, consistently achieving 40% increases in brand visibility and 45% growth in customer engagement. My approach combines strategic planning with practical execution, ensuring high impact results across multiple channels. I have successfully led diverse teams across China and Australia, managing the integration of traditional marketing approaches with modern digital strategies.

My experience includes transforming educational organizations through innovative digital solutions, resulting in 25% cost reduction while expanding reach. I specialize in developing and executing strategic partnerships with major industry players, including collaborations with Fortune 500 companies. My leadership extends to mentoring teams and maintaining high performance standards, having managed groups of up to 15 professionals while achieving 90% client retention rates.

Working closely with business stakeholders and cross functional teams, I focus on creating sustainable brand growth through strategic content development and community engagement. My track record includes securing significant sponsorships and building lasting partnerships across educational and corporate sectors, demonstrating my ability to drive value and foster meaningful business relationships in diverse market environments.

Overview

5
5
years of professional experience
2
2
Languages

Work History

BRAND MANAGEMENT & STRATEGY CONSULTANT

Independent Consulting
10.2022 - Current
  • Helped multiple tech and AI companies develop and strengthen their brand
    presence.
  • Created brand strategies that led to a 40% boost in client brand visibility.
  • Developed engaging educational content that increased customer engagement
    by 45%.
  • Built and managed client partnerships valued at over $2M annually.
  • Ran successful marketing campaigns that grew client customer base by 35%.
  • Worked with teams of 4 to 8 people to align projects with client goals.
  • Set up clear brand guidelines for tech companies to maintain consistent messaging.
  • Successfully completed major consulting projects for 5+ tech enterprises.
  • Fostered innovation within the team by creating an open forum for idea generation and experimentation.

OPERATIONS MANAGER & BRAND COORDINATOR

Shanghai Shencheng Chess Club
09.2019 - 06.2023
  • Grew the student base from 200 to 2000+ across 8 locations.
  • Built social media following from 5000 to 25000 through engaging content.
  • Kept 90% of students coming back through better engagement programs.
  • Secured $50000+ in sponsorships for chess tournaments.
  • Led a team of 15 chess instructors while keeping teaching quality high.
  • Built partnerships with 15+ schools and educational organizations.
  • Organized 12+ yearly tournaments, each bringing together 500+ participants.
  • Reduced operating costs by 25% through smart digital solutions.

BRAND MANAGER

Shanghai Anzuo Technology Co., LTD
06.2022 - 09.2022
  • Built strong partnerships with Apple China and Nike China management teams.
  • Maintained a 95% customer satisfaction score through active engagement.
  • Reduced response times by 30% by improving the customer service system.
  • Organized customer feedback using Microsoft Suite for better tracking.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.

Education

MBA - PUBLIC POLICY AND MANAGEMENT

Melbourne University
Parkville, VIC
03.2018 - 01.2022

BBA - PUBLIC ADMINISTRATION IN MANAGEMENT

Shanghai University of Electric Power
Shanghai China
04.2001 -

References

Available upon request

Timeline

BRAND MANAGEMENT & STRATEGY CONSULTANT

Independent Consulting
10.2022 - Current

BRAND MANAGER

Shanghai Anzuo Technology Co., LTD
06.2022 - 09.2022

OPERATIONS MANAGER & BRAND COORDINATOR

Shanghai Shencheng Chess Club
09.2019 - 06.2023

MBA - PUBLIC POLICY AND MANAGEMENT

Melbourne University
03.2018 - 01.2022

BBA - PUBLIC ADMINISTRATION IN MANAGEMENT

Shanghai University of Electric Power
04.2001 -
GUI YITINGBrand Strategy & Marketing Consultant