Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Gurnoor Flora

66 Alfred Street Adelaide ,SA

Summary

As a results-driven marketing professional with a Master's degree from the University of Adelaide, I have a proven track record of developing and executing successful marketing campaigns across various channels. My expertise in market research, branding, and digital marketing has allowed me to effectively drive revenue growth and increase brand awareness. I am a collaborative team player with excellent communication and project management skills, and have a talent for finding creative solutions to complex problems. With my experience and skills, I am confident in my ability to make a significant contribution to any marketing team or organization.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Marketing Specialist

Digital Marketing Communications Pty Ltd
03.2024 - Current

Digital Marketing Communications Pty Ltd operates as a subsidiary of First Aid Pro, focusing on establishing itself as a premier digital marketing agency catering to clients within the healthcare industry niche and other diverse niche.


  • Collaborate in crafting, planning, and executing Sales and Marketing Strategies.
  • Oversee the development, creation, and distribution of marketing materials to bolster strategies, encompassing websites, social media platforms, and traditional promotional items.
  • Partner with the sales team to enhance lead generation across various channels.
  • Manage external marketing and design contractors as necessary.
  • Generate reports and assess the efficacy of marketing approaches to ensure alignment with business Key Performance Indicators (KPIs).
  • Contribute to introducing innovative enhancements within the sales and marketing framework wherever feasible.


Marketing Strategist

First Aid Pro (FAP)
11.2023 - 03.2024

FirstAidPro is an Adelaide based First Aid Training provider delivering high quality First Aid
training to students.


• Conducting research to understand the competitive landscape, target audience, industry trends,and the specific needs of first aid education customers
• Identifying and defining the target audience segments within the first aid pro education industry to tailor marketing campaigns effectively.
• Executing online marketing campaigns, including SEO, pay-per-click advertising, email marketing and social media promotions, to drive traffic and conversions.
• Creating marketing materials, such as brochures, flyers, and promotional materials, to support sales and enrollment efforts.
• Analyzing marketing data and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Evaluating the return on investment (ROI) of marketing efforts and adjusting strategies to maximize the impact.
• Developing comprehensive marketing strategies and plans that align with the company's goals, such as increasing enrollment, expanding reach, or launching new courses.
• Developing and managing content marketing initiatives, which may include blog posts, articles, videos, and social media content to educate and engage the audience.

Marketing Coordinator

Micro-X
07.2023 - 10.2023

Micro-X is an ASX-listed, hi-tech company, working to continually push the boundaries of science
and technology across every industry.

  • Ensure marketing materials comply with legal and regulatory requirements.
  • Maintain data privacy and advertising standards.
  • Assist in crafting comprehensive digital marketing strategies, including SEO and content planning.
  • Collaborate on data analysis with the Head of Corporate Communications.
  • Track and analyze campaign, website, and social media performance for decision-making.
  • Work closely with the Head of Corporate Communications to generate innovative social media ideas and strategies.
  • Conduct market research on customer needs, segmentation, industry trends, and competitors.'
  • Coordinate with sales and design teams for aligned marketing efforts across departments.

Assistant Marketing Manager

Skills Training College (FAP)
05.2023 - 07.2023

Skills Training College is a Registered Training Organisation (RTO #45654 | CRICOS #03884A) and sub-business of First Aid Pro specializing in providing nationally accredited training to both local and international students.


  • Provide leadership and mentorship to the marketing team, fostering professional growth.
  • Collaborate on key marketing decisions, leveraging expertise to shape strategies.
  • Conduct competitor analysis, identify market opportunities, and provide strategic recommendations.
  • Oversee SEO, SEM, and PPC campaigns, managing strategies and budgets.
  • Develop and maintain multiple websites for engagement and lead generation.
  • Monitor marketing data, optimize strategies, and contribute to creative marketing materials for enhanced brand presence.

Marketing Administrator

First Aid Pro (FAP)
10.2022 - 03.2023

FirstAidPro is an Adelaide based First Aid Training provider delivering high quality First Aid training to students.


  • Employ a range of digital marketing techniques including SEO, content marketing, and social media marketing to market and promote the business throughout Adelaide and the wider Australian market.
  • Conduct comprehensive market research to gain a deep understanding of target audiences, industry trends, and competitive landscape, informing the development of successful marketing campaigns.
  • Building websites from scratch on wordpress using Divi and Elementor Plugin
  • Optimised and managed website content and structure for maximum search engine visibility and relevance, via wordpress using DIVI and Elementor Plugin
  • Produced and coordinated engaging content for a range of mediums, including social media, blog posts, and email marketing campaigns, resulting in increased engagement and improved brand awareness.
  • Developed promotional materials like brochures, leaflets, posters, and social media content utilizing tools like Canva
  • Monitored the success of campaigns using analytical tools and provided information for future improvements
  • Optimized Google My Business listings of First Aid Pro, resulting in better visibility and higher search rankings
  • Helped design and improve pay-per-click advertising campaigns

Marketing Coordinator

T-Ports
08.2022 - 10.2022

T-Ports Pty Ltd specializes in innovative solutions for the export of commodities, partnering with customers and investors to use a flexible model that positions port infrastructure close to the product’s origin.


  • Design and create comprehensive marketing booklets for targeted audiences, emphasizing attention to detail and messaging alignment.
  • Develop print materials and execute EDM campaigns to nurture relationships with stakeholders and keep them informed about company updates and promotions.
  • Manage social media campaigns across platforms and implement PPC strategies to enhance brand visibility and drive customer acquisition.
  • Maintain and optimize the company's website, including regular updates, SEO techniques, and digital marketing efforts.
  • Create engaging social media content and utilize video editing skills to improve online presence and audience engagement.
  • Analyze marketing initiatives using analytics tools, focusing on key performance indicators, to inform decision-making and optimize future marketing efforts.

Marketing Officer

Providence Healthcare
04.2022 - 07.2022

Providence Healthcare is a registered NDIS service provider. Providence Healthcare provides personalised quality care for the vulnerable members of our community.


  • Developed marketing strategies aligned with organizational goals
  • Managed and enhanced the organization's brand presence
  • Executed digital marketing campaigns and managed online platforms
  • Created engaging content for various marketing channels
  • Planned and monitored marketing campaigns for NDIS services
  • Engaged with stakeholders including participants, families, and support coordinators
  • Evaluated marketing performance using analytics and metrics

Education

Masters in Marketing And Accounting - Marketing And Accounting

The University Of Adelaide
Adelaide, SA
12.2021

Skills

  • Digital marketing
  • Strategic thinking
  • Communication
  • Market research
  • Analytical skills
  • Project management:
  • Attention to detail
  • Email marketing tools such as Mailchimp and Klaviyo
  • Building and Designing Websites on Wordpress
  • Experience using Canva and Adobe photoshop
  • Search Engine Optimisation (SEO), Pay-per Click Advertising (PPC) and Facebook ads
  • Proficient with Microsoft Office
  • CRM Tools such as Hubspot and Monday CRM

Certification

  • Associate member of CPA Australia
  • Google Analytics for Beginners
  • Google Ads Display Certification
  • The Fundamentals of Digital Marketing


References

Available Upon Request 

Timeline

Marketing Specialist

Digital Marketing Communications Pty Ltd
03.2024 - Current

Marketing Strategist

First Aid Pro (FAP)
11.2023 - 03.2024

Marketing Coordinator

Micro-X
07.2023 - 10.2023

Assistant Marketing Manager

Skills Training College (FAP)
05.2023 - 07.2023

Marketing Administrator

First Aid Pro (FAP)
10.2022 - 03.2023

Marketing Coordinator

T-Ports
08.2022 - 10.2022

Marketing Officer

Providence Healthcare
04.2022 - 07.2022

Masters in Marketing And Accounting - Marketing And Accounting

The University Of Adelaide
Gurnoor Flora