Gurnoor Flora
Adelaide,SA
Summary
I am a results-driven marketing professional with a Master's degree in Marketing and Accounting from the University of Adelaide. I have a proven track record in developing and executing successful marketing campaigns across digital and traditional channels. My expertise includes market research, branding, SEO, SEM, PPC, and digital marketing strategies. I excel in leading and mentoring teams, making critical decisions, and optimizing marketing data to enhance brand presence. Proficient in website management, content creation, and designing marketing collateral using InDesign and Canva. I am recognized for my excellent communication, project management, and strategic thinking abilities, adept at finding creative solutions to complex challenges."
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Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Op2ma
02.2024 - Current
- Assist with the development, planning, and implementation of a Sales and Marketing Strategy.
- Coordinate the development, design, and production of marketing collateral to support strategies, including websites, social media, and traditional marketing materials.
- Work alongside the sales team to drive more leads using a range of channels.
- Coordinate with external marketing and design contractors where required.
- Prepare reports and monitor the effectiveness of marketing strategies to ensure business KPIs are met.
- Help deliver innovation in the sales and marketing model.
Assistant Marketing Manager
First Aid Pro
05.2023 - Current
- Provide leadership and mentorship to the marketing team, fostering professional growth.
- Collaborate on key marketing decisions, leveraging expertise to shape strategies.
- Conduct competitor analysis, identify market opportunities, and provide strategic recommendations.
- Oversee SEO, SEM, and PPC campaigns, managing strategies and budgets.
- Develop and maintain multiple websites for engagement and lead generation.
- Monitor marketing data, optimize strategies, and contribute to creative marketing materials for enhanced brand presence.
- Take charge of traditional marketing activities, including print creation using tools such as InDesign and Canva.
- Regularly create and implement digital marketing strategies.
Marketing Administrator
First Aid Pro
10.2022 - 03.2023
- Employ a range of digital marketing techniques including SEO, content marketing, and social media marketing to market and promote the business throughout Adelaide and the wider Australian market.
- Conduct comprehensive market research to gain a deep understanding of target audiences, industry trends, and competitive landscape, informing the development of successful marketing campaigns.
- Build websites from scratch on WordPress using Divi and Elementor Plugin.
- Optimize and manage website content and structure for maximum search engine visibility and relevance, via WordPress using DIVI and Elementor Plugin.
- Produce and coordinate engaging content for a range of mediums, including social media, blog posts, and email marketing campaigns, resulting in increased engagement and improved brand awareness.
- Develop promotional materials like brochures, leaflets, posters, and social media content utilizing tools like Canva.
- Monitor the success of campaigns using analytical tools and provide information for future improvements.
- Optimize Google My Business listings of First Aid Pro, resulting in better visibility and higher search rankings.
- Help design and improve pay-per-click advertising campaigns.
Marketing Coordinator
T-Ports
08.2022 - 10.2022
- Design and create comprehensive marketing booklets for targeted audiences, emphasizing attention to detail and messaging alignment.
- Develop print materials and execute EDM campaigns to nurture relationships with stakeholders and keep them informed about company updates and promotions.
- Manage social media campaigns across platforms and implement PPC strategies to enhance brand visibility and drive customer acquisition.
- Maintain and optimize the company's website, including regular updates, SEO techniques, and digital marketing efforts.
- Create engaging social media content and utilize video editing skills to improve online presence and audience engagement.
- Analyze marketing initiatives using analytics tools, focusing on key performance indicators, to inform decision-making and optimize future marketing efforts.
Marketing Officer
Providence Healthcare
04.2022 - 07.2022
- Develop marketing strategies aligned with organizational goals.
- Manage and enhance the organization's brand presence.
- Execute digital marketing campaigns and manage online platforms.
- Create engaging content for various marketing channels.
- Plan and monitor marketing campaigns for NDIS services.
- Engage with stakeholders including participants, families, and support coordinators.
- Evaluate marketing performance using analytics and metrics.
Education
Masters in Marketing And Accounting - Marketing And Accounting
The University of Adelaide
Adelaide 12.2021
Skills
- Digital marketing
- Strategic thinking
- Communication
- Market research
- Analytical skills
- Project management
- Attention to detail
- Email marketing tools such as Mailchimp and Klaviyo
- Building and Designing Websites on WordPress
- Experience using Canva and Adobe Photoshop
- Search Engine Optimization (SEO), Pay-per Click Advertising (PPC) and Facebook ads
- Proficient with Microsoft Office
- CRM Tools such as Hubspot and Monday CRM
Certification
- Associate member of CPA Australia
- Google Analytics for Beginners
- Google Ads Display Certification
- The Fundamentals of Digital Marketing
Timeline
Marketing Specialist
Op2ma
02.2024 - Current
Assistant Marketing Manager
First Aid Pro
05.2023 - Current
Marketing Administrator
First Aid Pro
10.2022 - 03.2023
Marketing Coordinator
T-Ports
08.2022 - 10.2022
Marketing Officer
Providence Healthcare
04.2022 - 07.2022
Masters in Marketing And Accounting - Marketing And Accounting
The University of Adelaide
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