Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Gurnoor Flora

197-199 King St, Melbourne VIC 3000,Vic

Summary

Results-driven Marketing Specialist with a Master’s in Marketing and Accounting, and unrestricted full working rights in Australia. Proven success across digital and traditional marketing, SEO, PPC, content strategy, and lead generation. Due to family commitments, currently seeking opportunities based in Melbourne and open to both in-office and hybrid roles.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Specialist

Op2ma
Adelaide , SA
02.2024 - Current
  • Coordinated marketing campaigns across digital channels (SEO, PPC, email, social media) and traditional platforms (print, sales materials, events).
  • Drive organic growth through strategic on-page, off-page, and technical SEO enhancements.
  • Create conversion-focused content strategies tailored to B2B and B2C audiences across websites, blogs, and print assets.
  • Collaborated cross-functionally with Sales, Product, and external creatives to generate quality leads and support commercial growth.
  • Monitored performance using Google Analytics, HubSpot, and GA4 to optimise campaigns and uncover insights.

Assistant Marketing Manager

First Aid Pro / Skills Training College
Adelaide , SA
05.2023 - 02.2024
  • Led multi-brand marketing execution across digital platforms (Google Ads, SEO, paid social, EDMs) and traditional formats (flyers, local press, course catalogues).
  • Managed PPC campaigns and keyword strategy to maximise ROI across three business units.
  • Produced and reviewed content across web, email, and print to ensure consistency and performance alignment.
  • Drove cross-team collaboration between Marketing, Sales, and Compliance to streamline campaign delivery and reporting.

Marketing Administrator

First Aid Pro
Adelaide , SA
10.2022 - 04.2023
  • Executed local SEO strategies, Google Ads campaigns, and landing page optimisation to improve search visibility and course bookings.
  • Created campaign materials including print brochures, social graphics, and branded templates using Canva and WordPress.
  • Supported traditional event marketing efforts, including expos, school visits, and flyer drops.
  • Collaborated with internal teams to deliver cohesive campaigns and gather performance feedback.
  • Monitored marketing KPIs and campaign results using Google Analytics and internal dashboards.

Marketing Coordinator

T-Ports Pty Ltd
Adelaide , SA
08.2022 - 10.2022
  • Managed marketing campaigns targeting infrastructure and agribusiness, using a mix of digital tools like emails, social media, and SEO content, along with traditional methods like brochures, fact sheets, and industry events.
  • Delivered cross-channel campaigns for infrastructure and agribusiness audiences, combining digital (EDMs, social, SEO content) and traditional (print brochures, fact sheets, industry events) marketing.
  • Produced video and written content to showcase port operations and community engagement initiatives.
  • Supported stakeholder communications and content delivery aligned with brand messaging and market insights.
  • Reported on campaign reach and engagement through Google Analytics, email metrics, and client feedback.

Education

Masters in Marketing And Accounting - Marketing And Accounting

The University Of Adelaide
Adelaide
01-2021

Skills

CORE COMPETENCIES

  • Strategic Marketing & Campaign Execution
  • SEO, SEM & PPC Strategy
  • Leadership & Team Management
  • Website Development (WordPress, Elementor, Divi)
  • CRM Tools (HubSpot, Mondaycom)
  • Google Analytics & Ads
  • Content Marketing & Copywriting
  • Email Marketing (Mailchimp, Klaviyo)
  • Social Media Strategy & Management
  • Adobe Photoshop & Canva
  • Project & Stakeholder Management

Certification

  • Associate Member – CPA Australia
  • Google Analytics for Beginners
  • Google Ads Display Certified
  • Fundamentals of Digital Marketing – Google

References

References available upon request.

Timeline

Marketing Specialist

Op2ma
02.2024 - Current

Assistant Marketing Manager

First Aid Pro / Skills Training College
05.2023 - 02.2024

Marketing Administrator

First Aid Pro
10.2022 - 04.2023

Marketing Coordinator

T-Ports Pty Ltd
08.2022 - 10.2022

Masters in Marketing And Accounting - Marketing And Accounting

The University Of Adelaide

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Gurnoor Flora