Summary
Overview
Work History
Education
Skills
Timeline
Generic

Gus Polizel

Gold Coast

Summary

Results-oriented marketing professional with 4+ years of experience in digital advertising, campaign strategy, and team management. Combining marketing expertise with leadership skills honed in a managerial role, I excel at driving revenue growth, optimizing team performance, and delivering exceptional customer experiences.


Overview

4
4
years of professional experience

Work History

Hospitality Supervisor/Manager

House of Brews
03.2023 - Current
  • Served high customer volumes during special events, nights, and weekends.
  • Managed a high-performing team of 14 staff, overseeing daily operations and delivering exceptional customer experiences in a fast-paced environment
  • Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
  • Maintained a clean and organized workspace, ensuring compliance with health and safety regulations.
  • Designed and executed promotional campaigns, such as the Halloween Special Cocktail, driving a 10% increase in sales
  • Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
  • Assisted in planning private events, enhancing brand reputation and generating additional revenue
  • Assisted with inventorying beverage stock and bar supplies.
  • Trained and motivated staff to achieve operational excellence and improve customer satisfaction
  • Increased customer satisfaction by providing excellent service and crafting high-quality cocktails.
  • Reduced employee turnover rates by creating a supportive work environment that encouraged professional growth.
  • Reduced wait times for drinks by efficiently managing the bar area and prioritizing orders.
  • Overcame challenging situations involving unhappy guests or unforeseen issues with grace under pressure to maintain overall satisfaction levels among clientele base consistently high.
  • Followed alcohol awareness procedures for preventing excessive guest intoxication.
  • Managed daily financial transactions accurately, reconciling cash registers and preparing bank deposits as needed.
  • Adapted to fast-paced environment, effectively managing multiple drink orders simultaneously without compromising quality.
  • Planned and executed promotions and special events in close collaboration with management.
  • Enhanced dining experience, suggesting food and drink pairings that complemented menu offerings.
  • Supervised food presentation and plating to enhance visual appeal.
  • Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.

Key Achievements:

  • Organized 11 successful private events, increasing venue bookings
  • Enhanced customer satisfaction ratings through improved team training and support

Social Media Manager

Influencers
12.2022 - Current
  • Created tailored social media strategies for businesses and influencers, achieving measurable growth in engagement and leads
  • Leveraged Facebook Ads, Google Ads, and scheduling tools (e.g., Hootsuite) to optimize campaigns and ensure consistent content delivery
  • Planed, executed, and optimized content strategies across platforms like Instagram, TikTok, and Linkedin.
  • Created and scheduled posts, reels, and stories that engage, educate, and entertain.
  • Found, built relationship and worked closely with another influencers aiming reach out new audience, partnership and spread out the influencer brand.
  • Tracked performance and engagement metrics to generate reports and analyze results
  • Planed, created and developed product digital for my influence with aim of increasing revenue.
  • Coordinated promotional events to generate buzz around new product launches or initiatives.
  • Analyzed customer feedback from social media and survey to inform product and content development, ensuring customer needs were met.
  • Conducted market research to identify trends, tailoring content to audience preferences.
  • Coordinated with design and media teams to develop high-quality creative assets.

Key Achievements:

  • Tripled the client base of a local business with lead-generation strategies
  • Increased Instagram followers for an influencer from2K to10K, boosting engagement by 300%

Marketing Coordinator / Project Manager

Pubblicità Marketing Agency
03.2021 - 11.2022
  • Designed and implemented marketing campaigns across digital and traditional channels, including advertisements, events, and workshops
  • Directed creative, copywriting, and purchasing teams to ensure on-time project delivery using tools like Trello
  • Managed online advertising campaigns (Facebook Ads, Google Ads), analyzing performance data and optimizing ROI
  • Built strong client relationships, regularly presenting results and aligning strategies to client goals
  • Planned and executed internal and external marketing events.
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.
  • Organized logistics for marketing strategy meetings.
  • Boosted sales by designing and executing creative email marketing campaigns.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Developed and wrote briefing that perfectly met the client's demand
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
  • Optimized budget allocations for marketing campaigns, maximizing return on investment.
  • Crafted compelling content for newsletters, blogs, and social media, engaging audiences and building community.
  • Negotiated with vendors and service providers, securing cost-effective solutions for marketing materials and services.
  • Executed competitive analysis to benchmark against industry standards and identify areas for improvement.
  • Created and managed social media campaigns to increase brand engagement.
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
  • Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
  • Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
  • Verified quality of deliverables and conformance to specifications before submitting to clients.
  • Completed projects within tight deadlines, coordinating team efforts and prioritizing tasks effectively.

Education

Master of Business - Digital Management

Kaplan Business School
07.2026

Bachelor of Business - undefined

Pontifical Catholic University of Londrina
12.2022

Skills

  • Digital Advertising (Facebook Ads, Google Ads)
  • Social Media Management (Instagram, Facebook, LinkedIn)
  • Team Leadership and Training
  • Campaign Strategy & Execution
  • Event Planning and Promotions
  • Analytics and Performance Optimization
  • Sales and marketing
  • Customer service
  • Project management
  • Social media and promotions

Timeline

Hospitality Supervisor/Manager

House of Brews
03.2023 - Current

Social Media Manager

Influencers
12.2022 - Current

Marketing Coordinator / Project Manager

Pubblicità Marketing Agency
03.2021 - 11.2022

Bachelor of Business - undefined

Pontifical Catholic University of Londrina

Master of Business - Digital Management

Kaplan Business School
Gus Polizel