Halime OZCOBAN
Ashfield,NSW
Summary
Experienced with creating and managing digital marketing campaigns that align with business objectives. Utilizes SEO, content marketing, and social media strategies to enhance online presence and drive user engagement. Track record of analyzing data to optimize marketing performance and achieve measurable results.
Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results. Expertise in SEO, content creation, and data analytics with proactive and adaptable approach to changing market dynamics.
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
11
11
years of professional experience
Work History
Digital Marketing Specialist
Ozantarik.com
01.2024 - Current
- I am responsible for the setup and management of all Google Ads and YouTube adverts.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Digital Marketing Specialist
Mare CW
01.2023 - 01.2024
- In the field of Digital Marketing, advertising on advertising platforms such as Facebook, Google, Yandex
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Created social media content with innovative brand messaging to support new product launches.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
Digital Marketing Officer
Reklam Yatırım
01.2019 - 01.2022
- Ad Planning Creation, Tracking and Analysis Management Related to Digital Ads
- Coordinated online promotional events such as webinars, resulting in increased audience engagement and lead generation potential.
- Managed PPC advertising campaigns on Google AdWords and Facebook Ads, optimizing ad spend for maximum ROI.
- Managed the creation and distribution of an email newsletter that drove consistent traffic back to the company blog.
- Optimized landing pages for improved conversion rates, resulting in higher sales numbers.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Restaurant Waiter
Pan Bookstore & Cafe
01.2018 - 01.2019
- Maintained clean and organized dining areas for optimal guest experience.
- Cultivated warm relationships with regular customers.
- Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
- Answered customers' questions, recommended items, and recorded order information.
- Processed cash and credit card transactions accurately, maintaining accountability for all sales revenue generated during shifts.
Sales Representative
E - Revizyon
01.2017 - 01.2018
- Company Overview: Sales Representative
- Digital marketing and social media sales consultancy
- Sales Representative
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Collaborated with marketing to create impactful promotional materials for increased brand awareness.
- Exceeded sales targets through effective planning and goal setting.
- Implemented CRM tools to track customer interactions and sales progress.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Coffee Assistant
Efe Bookstore & Coffee
01.2016 - 01.2017
- Enhanced customer satisfaction by providing efficient and friendly service in a fast-paced coffee shop environment.
- Streamlined order processing by accurately inputting customer orders into the point of sale system in a timely manner.
- Promoted a safe working environment by adhering to company policies and procedures regarding cleanliness, food handling, equipment operation, and cash handling protocols.
Graphic Designer Intern
E - Revizyon
01.2014 - 01.2015
- Company Overview: Graphic Web Designer Intern
- Graphic Designer at Google Partner and Web Design Agency
- Graphic Web Designer Intern
- Assisted in the creation of cohesive marketing collateral to strengthen brand identity across print and digital platforms.
- Delivered unique logo designs that effectively communicated brand messages and elevated corporate identities.
- Streamlined workflow processes by organizing digital assets and maintaining an efficient file management system.
- Improved overall design consistency by creating and implementing a company style guide for various projects.
- Completed final touches for projects such as images sizes and font selection.
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Completed final touches for projects before rollout.
Education
Vocational Trade High School - Information Technologies Web Programming Branch
Mehmet Ali Lahur
01.2015
Vocational - Computer Programming
BALIKESİR UNIVERSITY/ /EDREMİT VOCATIONAL
01.2017
Skills
- Html & Css
- Photoshop
- Google Ads
- Facebook Ads
- Social Media Management
- Wordpress
- Social media marketing
- Customer relations
- Order taking
- Cleaning and sanitizing
- Digital marketing
- Digital strategy
- Cleanliness
- Customer relationship building
- Reliability and punctuality
- Interpersonal communication skills
- Brewing techniques
- Social media tools
- Video editing
- Print design
- Content creation
- HTML and CSS
- Google analytics expertise
- Team player
- Teamwork
- Friendly and outgoing
- Google analytics
Languages
English
Turkish
English Name
ALISH
Timeline
Digital Marketing Specialist
Ozantarik.com
01.2024 - Current
Digital Marketing Specialist
Mare CW
01.2023 - 01.2024
Digital Marketing Officer
Reklam Yatırım
01.2019 - 01.2022
Restaurant Waiter
Pan Bookstore & Cafe
01.2018 - 01.2019
Sales Representative
E - Revizyon
01.2017 - 01.2018
Coffee Assistant
Efe Bookstore & Coffee
01.2016 - 01.2017
Graphic Designer Intern
E - Revizyon
01.2014 - 01.2015
Vocational - Computer Programming
BALIKESİR UNIVERSITY/ /EDREMİT VOCATIONAL
Vocational Trade High School - Information Technologies Web Programming Branch
Mehmet Ali Lahur
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