Hana Itazu
Melbourne
Summary
Dynamic marketing professional with experience in digital marketing, affiliate management, and social media operations. Strong background in PPC advertising, SEO collaboration, and brand storytelling. Skilled in content creation, customer engagement, and data analysis, with a passion for both marketing and the coffee industry. Experienced in both Japanese and Australian markets, bringing a multicultural perspective to marketing strategies. Currently seeking a Marketing Coordinator role at Axil Coffee Roasters to contribute to brand development, consumer engagement, and growth within the specialty coffee sector.
Overview
8
8
years of professional experience
Work History
Affiliate Manager & Marketing Coordinator
Easygo Gaming
08.2024 - Current
- Managed affiliate partnerships and onboarded potential affiliates to expand brand reach.
- Collaborated with an SEO agency to optimize website content and improve search rankings.
- Oversaw the official X (Twitter) account, including content planning, copywriting, and visual asset creation, leading to increased engagement and brand visibility.
- Conducted data-driven market research to identify and leverage new promotional opportunities.
Barista & Brand Representative | Passionate Coffee
279, Vacation Coffee, Schots Cafe, Starbucks Coffee
02.2018 - 08.2023
- Delivered exceptional customer service in specialty café environments, crafting high-quality coffee beverages.
- Represented brands through customer engagement, product storytelling, and in-store events.
- Developed deep knowledge of coffee brewing techniques, flavour profiling, and café culture.
- Managed daily operations, trained staff, and maintained premium store presentation.
Marketing Consultant
BLAM
04.2022 - 04.2023
- Developed and implemented marketing strategies tailored to clients’ needs.
- Conducted comprehensive market research and competitor analysis.
- Managed digital marketing campaigns, including social media and paid advertising.
- Provided insights and recommendations based on performance data and KPIs.
Education
Bachelor of Arts - English And American Studies
Aichi Prefectural University
Nagoya, Japan01-2022
Skills
- PPC Advertising (Google Ads, Meta Ads, Yahoo Japan)
- Affiliate Marketing & Partner Onboarding
- SEO & Website Optimization Strategies
- Social Media Management (X/Twitter, Instagram, TikTok)
- Content Creation & Digital Storytelling
- Brand Representation & Customer Engagement
- Market Research & Trend Analysis
- Bilingual Communication: Japanese (Native), English (Fluent)
- Data-driven decision making
Timeline
Affiliate Manager & Marketing Coordinator
Easygo Gaming
08.2024 - Current
Marketing Consultant
BLAM
04.2022 - 04.2023
Barista & Brand Representative | Passionate Coffee
279, Vacation Coffee, Schots Cafe, Starbucks Coffee
02.2018 - 08.2023
Bachelor of Arts - English And American Studies
Aichi Prefectural University
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