Hande Denli
Summary
Quality-driven Marketing Cloud technical lead with 10 years of experience interpreting and analyzing data in order to increase customer experience. Experience and a strong background in Customer Segmentation and Journey Management within the CRM industry.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Marketing Cloud Journey Designer
Transurban
01.2023 - Current
- Act as a subject matter expert in Customer Journey, design and build to convert hard coded communication to customer behavioural communications.
- Identify the required technical configuration and automation for the Marketing cloud to manage single view of customer data.
- Manage end to end Customer Journey projects to design the target customer data sources and presenting the key improvement to the high level executives.
- Provide expert analysis to stakeholders on Customer journey and campaign design, including but not limited to: decision splits, A/B testing, reporting, channel selection, and opportunities for ongoing optimization
- Hold Stakeholder workshops to understand and document Customer pain points and desired outcomes
- Create Value based backlog based on stakeholders inputs and workshops
- Build eDM (Email) and SMS templates to be included in SFMC.
CRM Marketing Manager
HLM ADMIN
12.2017 - 01.2023
- Lead the digital transformation project to convert the data collection methods via the digital platform. This helped HLM to increase their membership database by 35% in 2 years.
- Lead the Salesforce integration project to create single source of truth CRM platform. This project help HLM to get 360-degree view of their members.
- Develop CRM marketing strategies for the hotel and gaming venues. Implementing onboarding Journeys for the new members increased the transactions in venue by 20%.
- Drive a data-driven mindset to define business development strategies for the loyalty program by using the RFM segmentation model.
- Creating Loyalty Journeys by using the calculated segmentation results in Salesforce Marketing Cloud to personalize the email communications.
CRM Campaign Specialist
Turk Economy Bank (BNP Paribas JV)
04.2016 - 06.2017
- Prepared monthly solicitation marketing plans in coordination with the Bank's business units
- Managed advertising campaigns involving specialized activities, such as email template design, target customer data selection, within time and budget constraints
- Designed multi-step and multi-channel campaigns on IBM UNICA marketing tool
- Implemented improvements to enable the design and execution of complex targeted marketing campaigns
- Monitored, Analyzed and reported on marketing campaign performances using SAS Enterprise Guide
- Provided recommendations to increase the performance and ROI of the Bank's CRM program
- Provided analytical insight on rewards, promotion program and selecting distribution channels according to the customer preference and behaviour.
CRM Marketing Specialist
VAKIFBANK (National Turkish Bank)
09.2013 - 04.2016
- Analyzed the end-to-end integration marketing campaign module (IBM UNICA)
- Provided input for the marketing strategies to build the customer awareness
- Planned the product base marketing campaigns to increase the sales by targeting the relevant customer segment
- Analyzed campaign results to advise management and the stakeholders on advertising strategies and campaigns to reach relevant target customers.
Education
Cert IV And Advance Diploma - Marketing And Communication
Greenwich Collage
03.2020
Master of Science - Industrial Engineering
Cukurova University
02.2013
Bachelor's Degree - Statistics
Gazi University
01.2009
Skills
- Database Marketing
- Multi-Channel Customer Journey Design, Development and Management
- Mc Connect Integration Project Management
- Customer Data Design
- Customer Journey Programs (Onboarding, Loyalty, Churn)
- Salesforce sales Cloud and Marketing Cloud
Certification
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant
- Business analyst
Timeline
Senior Marketing Cloud Journey Designer
Transurban
01.2023 - Current
CRM Marketing Manager
HLM ADMIN
12.2017 - 01.2023
CRM Campaign Specialist
Turk Economy Bank (BNP Paribas JV)
04.2016 - 06.2017
CRM Marketing Specialist
VAKIFBANK (National Turkish Bank)
09.2013 - 04.2016
Cert IV And Advance Diploma - Marketing And Communication
Greenwich Collage
Master of Science - Industrial Engineering
Cukurova University
Bachelor's Degree - Statistics
Gazi University
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