Hanyu is a creative, and effective digital communications, content strategist, and marketing professional. Experienced in delivering meaningful and engaging content and utilizing customer relationship management systems to deliver tailored campaigns, with the ability to adapt to changing business environments and priorities. Halyn is intensely passionate about strategising creative initiatives and directing content that aligns with customers' expectations.
Hi, I’m
HANYU YANG
Marketing
Brisbane,QLD
Summary
Overview
1
years of professional experience
2
Certification
Work History
International Buddhist Association Of Queensland Incorporated
Marketing Coordinator
03.2024 - Current
Job overview
- Developed visually engaging marketing materials to support activity launches and promotions.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events.
- Tracked and reported on marketing campaign responses.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Devised content strategy to effectively engage target audiences.
Queensland University of Technology
Research Assistant
11.2023 - 01.2024
Job overview
- Collaborated with other researchers to develop successful research strategies.
- Monitored project timelines, ensuring timely completion of tasks while maintaining high-quality output.
- Proficient in qualitative analysis using Nvivo software.
- Independently reviewed and categorized approximately 600 academic and industry articles, organizing them efficiently.
- Enhanced research quality by meticulously collecting and analyzing data from various sources.
International Buddhist Association Of Queensland Incorporated
Media & Marketing Assistant
03.2023 - 06.2023
Job overview
- Successfully organized large government-sponsored events with approximately 20,000 participants.
- Planned and executed GOMA’s event with the Queensland Buddhist Association, including activity flow and creation of print/e-posters.
- Coordinated a volunteer exchange program within the association, increasing participation by 20% beyond the target of 200 participants.
- The actual number of participants increased by 20 percent over the target number
- Detailed planning and execution of outdoor concerts, including effective communication and negotiation with performers to coordinate schedules.
- Analyzed post-event data to generate new ideas and enhance marketing strategies.
- Designed effective promotional posters using Canva for various events.
- Consulted with departments to ensure consistency and alignment of event themes.
- Created digital content for key markets, managing briefings and talent acquisition for stakeholder promotions online and offline.
Queensland University of Technology
Research Assistant
12.2022 - 02.2023
Job overview
- Conducted systematic research and analysis of approximately 300 articles, extracting key elements and insights.
- Managed the entire research project, ensuring completion within the 3-month timeframe through effective time management.
- Authored a comprehensive 6,000-word literature review on conceptual metaphors in marketing, demonstrating high-quality writing and scholarly rigor.
Education
Queensland University of Technology
Bachelor from Communication(Digital Media), Marketing
12.2023
University Overview
Skills
- Proficiency in Tableau, Nvivo, SPSS
- Proficient in the use of the Microsoft Office Suite
- Experience and competence in graphic design with Canva and InDisign
- Oral and written communication skills
- Excellent time management skills and project management skills
- High level of accuracy and attention to detail
References
References
Available Upon RequestCertification
- Certified [Fundamentals of Digital Marketing], [Skillshop] - [05/2024 - 05/2025]
- Certified [Google Analytics Certification ], [Skillshop] - [05/2024 - 05/2025]
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Coordinator
International Buddhist Association Of Queensland Incorporated
03.2024 - Current
Research Assistant
Queensland University of Technology
11.2023 - 01.2024
Media & Marketing Assistant
International Buddhist Association Of Queensland Incorporated
03.2023 - 06.2023
Research Assistant
Queensland University of Technology
12.2022 - 02.2023
Queensland University of Technology
Bachelor from Communication(Digital Media), Marketing
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