Hi, I’m
Hanyu Yang
Special Events & Promotions Executive
Summary
Commercial-Minded Casino Marketing Strategist experienced in optimizing player engagement through data-driven CRM and loyalty marketing. Delivered business growth by unifying player psychology with strategic communication and targeted marketing initiatives across diverse segments. Committed to compliance and risk control, ensuring sustainable value within global gaming industry.
Overview
3
years of professional experience
Work History
The Star Entertainment Group
Gaming Dealer
01.2025 - 03.2026
Job overview
- Front-Line Retention & Floor Engagement: Delivered premium service to high-value and VIP players at table games, actively supporting the execution of on-floor casino promotions and loyalty membership sign-ups.
- Cross-Functional Collaboration: Partnered with Casino Hosts, VIP Relationship Managers, and Cage Operations to facilitate reward redemptions, optimizing customer floor experiences and event response rates.
- Risk & Compliance Control: Administered high-volume cash and chip transactions under strict adherence to the Casino Control Act and AML/CTF standards, maintaining 100% operational integrity.
- Player Psychology & Behavior Tracking: Observed and analyzed real-time betting patterns, emotional triggers, and player temperaments on the floor; synthesized front-line feedback regarding table game velocity and promotional engagement for senior management to refine marketing ROI.
- High-Stake Conflict Resolution: Resolved complex table disputes and managed high-pressure gaming environments with strong situational awareness, safeguarding company assets (Hold % and GGR) while maintaining high customer satisfaction.
INTERNATIONAL BUDDHIST ASSOCIATION OF QLD
Marketing & Operations Lead
01.2024 - 02.2025
Job overview
- Experiential Innovation & Team Training: Spearheaded an interactive "Lei Cha Workshop" from scratch to optimize off-peak weekday vacancies and capture overlooked customer segments; recruited numerous community volunteers and trained frontline staff on product preparation and operational SOPs to ensure consistent retail delivery.
- Strategic Vendor Sponsorship: Secured a long-term partnership with an elite Yunnan merchant to introduce premium tea inventory under a zero-COGS (Cost of Goods Sold) structure, maximizing retail net profit margins.
- High-Yield Campaign Execution: Scaled the newly launched cultural workshop during the flagship 3-day festival, driving a 100% full-capacity registration rate across all sessions to optimize event venue utilization.
- Crisis Management: Swiftly resolved real-time operational bottlenecks, logistical friction, and visitor disputes on the bustling floor, safeguarding organization reputation and ensuring flawless experiential delivery.
- End-to-End Community Planning: Strategized and directed full itinerary architecture, multi-day logistics, and budget compliance for the Youth Group portfolio and regional outdoor camp initiatives.
INTERNATIONAL BUDDHIST ASSOCIATION OF QLD
Marketing & Event Coordinator
01.2023 - 12.2023
Job overview
- Strategic Co-Branding: Co-executed the Bodhi Tree Project with the Queensland Art Gallery (QAGOMA), managing cross-agency event logistics and localized operational workflows.
- Campaign & Promotion: Co-executed multi-channel social media marketing for the flagship Buddha's Birthday Festival (20,000+ attendees) and facilitated a prepaid voucher promotion with a 10% value-add incentive to maximize initial event revenue.
- Onsite Production & Logistics: Acted as the independent coordinator for the festival's welcoming performance zone, managing local talent scheduling, layout mapping, and cross-department workflows during the 3-day high-volume event to ensure zero operational friction.
- Cross-Channel Infrastructure: Contributed to the strategic launch and content design of the organization’s official website to optimize online public communication and brand awareness.
Queensland University of Technology (QUT)
Research Assistant (Consumer Behaviour Portfolio)
12.2022 - 02.2024
Job overview
- Sensory Marketing Research: Conducted extensive literature synthesis for a consumer psychology project analyzing embodied cognition, specifically investigating how sensory and spatial stimuli (e.g., left/right hand time metaphors, red/green color-taste associations) shape subconscious consumer perceptions.
- Qualitative & Quantitative Analysis: Spearheaded qualitative coding for primary consumer interview transcripts while utilizing SPSS to execute statistical data analysis, transforming raw qualitative narratives and empirical datasets into structured research findings.
- Academic Literary Support: Streamlined the academic pipeline by managing comprehensive background literature reviews and contributing to the drafting and editing of research manuscripts for publication.
Education
Queensland University of TechnologyBrisbane
Bachelor of Communication & Bachelor of Business from Digital Media And Marketing
12.2023
Skills
Casino Operations & Gaming
Marketing & Business Operations
Data Analytics & Research
Crisis & Adaptability
Cross-Cultural Communication
Multi-Stakeholder Coordination
High-Pressure Decision Making
Execution & Leadership
Office Suite & Presentation
Languages: English and Mandarin
Timeline
Gaming Dealer
The Star Entertainment Group
01.2025 - 03.2026
Marketing & Operations Lead
INTERNATIONAL BUDDHIST ASSOCIATION OF QLD
01.2024 - 02.2025
Marketing & Event Coordinator
INTERNATIONAL BUDDHIST ASSOCIATION OF QLD
01.2023 - 12.2023
Research Assistant (Consumer Behaviour Portfolio)
Queensland University of Technology (QUT)
12.2022 - 02.2024
Queensland University of Technology
Bachelor of Communication & Bachelor of Business from Digital Media And Marketing
Professional Development & Aviation
Situational Awareness & High-Pressure Decision Making: Trained to maintain high cognitive load and make critical, time-sensitive decisions in rapidly changing environments—skills directly transferable to managing real-time casino floor volatility and risk.
Procedural Discipline & Compliance: Strictly adhere to rigorous pre-flight checklists and aviation regulations (CASA)
Rapid Learning Agility: Mastered complex navigation, meteorology, and technical systems in a highly regulated field, demonstrating the ability to quickly upskill in new industries or technologies.