Hanz Gutierrez
Summary
Passionate eCommerce Leader with 10+ years of experience leading end-to-end digital projects. Skilled in delivering high-impact campaigns that fuse visual storytelling with data-led strategy to drive traffic, strengthen brand identity, and boost conversion.
Overview
12
12
years of professional experience
Work History
Digital Merchandise Manager
R.M. Williams
01.2021 - Current
- Product management, new season launches, and product data integrity across digital and wholesale channels.
- Collaborate with planning and trade teams to execute targeted product/category promotions informed by data analytics.
- Develop new technologies and optimize website displays, resulting in improved customer engagement and retention.
- Use Salesforce Commerce Cloud and Comestri to streamline product enrichment processes.
eCommerce Manager
Lowes
01.2020 - 01.2021
- Led website development and customer engagement initiatives, improving site exposure through Google Analytics and Google Ads.
- Collaborated with marketing, planning, and buying teams to execute weekly promotions and homepage updates.
- Managed a team of 4, ensuring high performance and optimal website functionality.
Digital/eCommerce Specialist
Retail Apparel Group
01.2018 - 01.2020
- Oversaw product enrichment lifecycle across 5 brands using Magento 2, including product descriptions, merchandising, and audits.
- Managed the photography studio and coordinated with product teams for seasonal product shoots.
Digital Marketing Coordinator
David Jones
01.2013 - 01.2018
- Managed product promotion across multiple department homepages, informed by sales reports and seasonal trends.
- Collaborated with planning and design departments to drive category performance.
Education
Bachelor of Design -
University of New South Wales
01.2007
Diploma of Graphic Design - undefined
Martin College
01.2003
Higher School Certificate - undefined
Waverley College
01.2002
Skills
- E-commerce Platforms (Salesforce Commerce Cloud, Magento 2, Comestri)
- Digital Marketing (Google Analytics, Google Ads, ContentSquare, SEO, SEM)
- Product Management & Merchandising
- Conversion Rate Optimization (CRO)
- Data Analysis & A/B Testing
- Cross-functional Team Leadership
- Project Management & Process Optimization
Timeline
Digital Merchandise Manager
R.M. Williams
01.2021 - Current
eCommerce Manager
Lowes
01.2020 - 01.2021
Digital/eCommerce Specialist
Retail Apparel Group
01.2018 - 01.2020
Digital Marketing Coordinator
David Jones
01.2013 - 01.2018
Diploma of Graphic Design - undefined
Martin College
Higher School Certificate - undefined
Waverley College
Bachelor of Design -
University of New South Wales
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