Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Haoxian Shen

Sydney,Australia
Haoxian Shen

Summary

Multidisciplinary background in media and marketing with a strong global perspective and data-driven mindset. Experienced in market strategy, campaign execution, and customer engagement through internships in finance and retail sectors. Skilled in transforming data insights into actionable marketing strategies using tools like R and Python.

A fast learner with strong communication skills, adaptable in high-pressure and fast-paced environments. Seeking to grow in areas of marketing strategy, customer growth, or brand management to drive brand value and campaign effectiveness through analytics.

Overview

3
years of professional experience

Work History

Sushi Hub

Shop Assistant (Part-Time)
03.2023 - 08.2025

Job overview

  • Analyzed customer behavior and adjusted inventory strategy based on real-time traffic and preferences.
  • Supported major events such as concerts and seasonal theme parks, handling onsite sales and operations.
  • Collected customer feedback regularly and contributed to service process optimization, enhancing satisfaction and reputation.
  • Gained experience in high-frequency product delivery and public flow management in a retail setting.
  • Demonstrated strong team collaboration, service awareness, and the ability to handle unexpected situations independently.

BCR Trading

Sales & Marketing Intern
06.2022 - 12.2022

Job overview

  • Supported frontline sales and assisted in financial product promotion.
  • Planned and executed 6 key promotional events with over 120 attendees per session and 90% satisfaction rate.
  • Independently led a “Virtual Trading Contest” to enhance customer engagement and brand activity.
  • Managed a 900-member investment group, regularly publishing content and organizing lectures, converting 20+ users monthly.
  • Conducted market research and user behavior tracking to support product optimization and sales strategy.
  • Trained 3 new members with SOPs and objection handling guidelines, improving onboarding speed and response efficiency.

Education

University of New South Wales (UNSW)

Master of Marketing Analytics from Business School
09.2025

University Overview

  • Focused on consumer behavior modeling, market segmentation, brand strategy, marketing communication, and data-driven decision-making.
  • Proficient in data analysis tools such as R and Python. Experienced in data cleaning, clustering, predictive modeling, and visualization.
  • Trained with real-world case studies to convert analytics into marketing insights and strategic decisions.

University of New South Wales
Sydney, NSW

Bachelor of Arts from Media & International Politics
05-2024

University Overview

  • Gained knowledge in global communication, media influence, public opinion, and consumer behavior analysis.
  • Proficient in media monitoring, data analysis, and digital tools.
  • Built a strong foundation in marketing and brand communication with an international perspective.

Skills

  • Analytics Tools: R, Python, Mixpanel, Excel, WPS, Orange Data Mining, Web page content design
  • Visualization & Design: Canvas, PPT, Meta Ads Manager
  • Marketing Platforms: Instagram, Facebook, Twitter, Bilibili
  • Languages: Mandarin (native), English (IELTS Certified)
  • Certifications: Kaplan Finance Certificate, BCG Strategy Simulation, City of Moreton Tourism Simulation

Timeline

Shop Assistant (Part-Time)

Sushi Hub
03.2023 - 08.2025

Sales & Marketing Intern

BCR Trading
06.2022 - 12.2022

University of New South Wales (UNSW)

Master of Marketing Analytics from Business School

University of New South Wales

Bachelor of Arts from Media & International Politics

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Haoxian Shen