Haoyue Yuan
Melbourne,AUSTRALIA
Summary
Visual merchandiser-in-training with a Media & Communication background and hands-on fashion-media experience. Strong eye for composition, color stories, and focal hierarchy; confident with planograms, mannequin styling, windows, sightliness, and floor mapping. Executes to a critical path, partners effectively with store teams, and links VM choices to commercial outcomes (conversion, UPT, ATV). Melbourne-based; flexible for early mornings/evenings and CBD/metro travel.
Knowledgeable Field Visual Merchandiser with hands-on experience in media environments, contributing to creation and execution of digital campaigns and content. Successfully assisted in producing engaging multimedia content and supporting marketing initiatives. Demonstrated proficiency in content creation and social media management.
Overview
7
7
years of professional experience
Work History
Fashion Media Intern (Art & Event Management)
Harper’s Bazaar
01.2024
- Supported concept-to-execution for brand activations (sustainability-themed events and early runway proposals).
- Aligned stakeholders, budgets, and schedules; delivered on-site to brand standards and captured learnings for future rollouts.
Student Filmmaker (Project)
University short film
01.2024
- Wrote, shot, and edited a short exploring how light affects student well-being in Melbourne; managed schedule, locations, and post.
Volunteer
University of Melbourne
Melbourne, VIC
09.2025 - Current
- Assisted in planning and executing community events, enhancing engagement and participation.
- Coordinated communication between volunteers and stakeholders to ensure smooth operations.
- Developed promotional materials to increase awareness of volunteer opportunities and initiatives.
- Contributed to training sessions for new volunteers, fostering teamwork and collaboration.
- Assisted with special events and programs.
- Supported engaging, fun, and smooth-running events by helping with organization and planning.
- Used strong interpersonal communication skills to convey information to others.
- Communicated with staff members to stay informed about volunteer opportunities and events.
- Enhanced visitor experience by conducting informative and engaging museum tours.
- Enhanced educational opportunities by volunteering as teaching assistant in underprivileged areas.
Social Media Operator / Creator
Self-initiated accounts
01.2019 - Current
- Planned visual grids; styled content; iterated using engagement insights across platforms (Douyin, Xiaohongshu, Weibo).
- Built audience traction (≈30k followers, 3M+ likes on Douyin; 100k+ likes on Xiaohongshu).
Education
Bachelor of Arts - Media & Communication
University of Melbourne
Melbourne, VIC10-2026
Skills
- Visual Merchandising: Windows & signage, mannequin styling, color stories, focal tables, density/spacing, adjacencies, zoning, customer-journey flow
- Customer relations
- Content development
- Project coordination
- Media planning
- Event planning
- Photography
- Direct marketing
- Campaign management
- Project development
- Teamwork and collaboration
- Problem-solving
- Social media engagement
- Client engagement
- Advertising strategies
- Tools: Adobe (Photoshop, Illustrator, After Effects, Lightroom), Microsoft PowerPoint
- Retail Metrics: Basic sell-through reading; connecting VM changes with conversion, UPT, and ATV
- Communication: Clear, upbeat partner to store leaders; confident briefing/coaching on brand standards
- Languages: English (fluent); Mandarin (native); Cantonese (conversational)
Languages
English
Professional Working
Chinese
Native or Bilingual
Chinese (Cantonese)
Limited Working
Interests
- I enjoy sketching and drawing, which helps improve my creativity and attention to detail
- Music
- Crafting and DIY Projects
- Graphic Design
- Interior Design
- I have a passion for photography and editing photos
Timeline
Volunteer
University of Melbourne
09.2025 - Current
Fashion Media Intern (Art & Event Management)
Harper’s Bazaar
01.2024
Student Filmmaker (Project)
University short film
01.2024
Social Media Operator / Creator
Self-initiated accounts
01.2019 - Current
Bachelor of Arts - Media & Communication
University of Melbourne
KEY VM ACHIEVEMENTS
- Translated creative direction into on-site execution for sustainability-themed events; organized materials, timelines, and install plans.
- Planned cohesive visual grids across social platforms; developed color stories and narrative flow now applied to windows and floor sets.
- Coordinated short-film production with attention to lighting and composition—skills transferable to focal tables, sightlines, and zoning.