Harley Bernardi

Leadership and strategic vision:

• Lead a diverse, cross-functional team within a SAFe Agile framework to execute intricate government agency website migrations, ensuring full compliance with OneCX Program directives, agency-specific policies, and WCAG standards.
• Articulated and implemented a clear product vision and strategy by leveraging data-driven insights and stakeholder feedback, directing a comprehensive discovery phase that included technical, UX, and content audits.

Stakeholder management and engagement:

• Fostered strong relationships across DCS and external agencies by launching transparent, collaborative kick-off sessions on the Miro platform.
• These interactive meetings brought remote teams together to openly discuss governance, pain points, and website goals, forming a shared product vision that consistently aligned with project milestones and drove agency satisfaction scores between 90% and 96%.

Iterative problem solving:

• Diagnosed and resolved product challenges through rigorous analysis and iterative, MVP-based approaches - delivering an urgent MVP for the Parramatta Light Rail site under a 6-week deadline while prioritising critical information for nsw.gov.au.
• This approach exceeded benchmarks in accessibility, QA, SEO, and digital certainty, achieving a 92% client satisfaction score.

Product lifecycle and process optimisation:

• Designed and deployed end-to-end content strategies and product processes that achieved successful website redesigns and migrations, while significantly boosting team velocity and morale.
• Introduced Gather Content as a collaborative writing and workflow tool, resulting in improved time efficiency and reducing admin time by at least four hours per client, per week.
• Established rigorous acceptance criteria for development, content, and design deliverables by creating consistent Jira ticket templates, fostering uniform quality, and well-organised Agile boards.
• Effectively prioritised and managed multiple product backlogs across NSW's major Transport and Education portfolios, using iterative approaches (e.g., phased delivery of NESA site updates) to maintain alignment with strategic goals.

Evidence-based decision making

• Leveraged user research, SEO insights, and detailed analytics (including tools like Optimal Workshop for tree testing and one-on-one interviews) to drive evidence-based decisions and optimise resource allocation.

AI innovation research:

• Continuously refined internal processes by leading a three-month generative AI research initiative.
• Evaluated multiple tools, conducted prompt testing, and addressed ethical and environmental concerns to provide actionable guidance for applying AI to content design efficiency.

Risk management:

• Implemented robust risk management and product monitoring frameworks - utilising weekly stakeholder check-ins and risk register meetings to ensure migrations were delivered within scope, budget, and schedule.

Team development and empowerment:

• Mentored and empowered product teams by developing comprehensive training resources and pioneering new collaborative workflows.
• For example, I created an organised Confluence space for training documents, discovery data, and process guides, while integrating Miro-based sprint planning with Jira, enhancing overall migration efficiency and informing strategic staffing decisions.
• Involved in the recruitment process for new Senior Product Owners and Senior Content Advisors.

• Established and executed comprehensive content review protocols and quality assurance measures, including the introduction of the innovative writing tool and workflow platform, Gather Content, to guarantee projects were consistently delivered within scope and on schedule.
• Coordinated and oversaw numerous site migrations across diverse agency portfolios with more than 15,000 pages of website content, adeptly balancing competing priorities to ensure timely and efficient project delivery.
• Created strategic content and information architecture frameworks, backed by evidence-based user insights for multifaceted site consolidations, streamlining user navigation and enhancing the accessibility of government information.
• Supported the Agile lifecycle within a SAFe framework by developing detailed content roadmaps, optimising reporting processes, and facilitating effective sprint planning and backlog refinement.
• Led and mentored a team of content advisors, overseeing backlog prioritisation, conducting regular work reviews, and strategically communicating site strategies to ensure the team remained supported and empowered.

• Supported the design and rollout of an Integrated Management System (IMS) for TfNSW, facilitating effective implementation within a large government organisation through strategic collaboration and process innovation.
• Executed extensive user research using a blend of qualitative and quantitative methodologies, complemented by diverse analytical tools such as Siteimprove, Google Analytics, and Hotjar, to drive evidence-based decisions and elevate project outcomes.
• Engineered and deployed automated workflows via Microsoft Power Automate, significantly streamlining processes and boosting overall team efficiency for BAU processes of the integrated management system.
• Curated and maintained a hard-coded Confluence-based repository for key infrastructure documents, delivering an effective interim solution to support business continuity.
• Created and rolled out comprehensive training resources and guidelines on accessible design (WCAG 2.1), ensuring all content within the integrated management system adhered to strict accessibility and inclusivity standards.
• Worked on the consolidation, re-writing, and re-design of content for the NSW Roads and Maritime Services website migration to nsw.gov.au, leveraging deep content and UX expertise to create a seamless user experience.
• Led stakeholder engagement, facilitating strategic meetings and in-depth consultations with subject matter experts to ensure flawless project alignment through clear communication and adept negotiation.