Harmeet Singh
Marketing & Communication Specialist
Melbourne
Summary
Seasoned Marketing and Communication Specialist with over 15 years of experience across B2C and B2B domains. As a lateral thinker and creative problem-solver I am passionate about brands, businesses, and individuals communicating effectively.
My career highlights include leading successful marketing campaigns, enhancing brand visibility through multi-channel strategies across traditional & digital media and leading sustainability reporting projects for Fortune 500 companies. I count collaboration and adaptability as my key strengths.
Overview
23
23
years of professional experience
3
3
years of post-secondary education
Work History
Acoem
Marketing and Communications Specialist
12.2021 - Current
- Drove the increase in brand visibility through targeted marketing campaigns, engaging social media strategies and focused event participation
- Managed national and international trade shows like International Aerosol Conference (Spain), CASANZ (New Zealand), OzWater (Brisbane) generating leads and enhancing brand presence
- Led HubSpot-driven email campaigns achieving a 26% open rate and 7% click-through rate, while developing a LinkedIn strategy that boosted engagement by 15%, enhancing lead nurturing
- Collaborated with sales teams using Salesforce to nurture leads effectively and improve conversion rates
- Led Acoem Australasia website migration project, integrating SEO-optimized content and WordPress programming, resulting in a 47% increase in organic search traffic
- Oversaw a $200,000 marketing budget in collaboration with senior management in France, while coordinating with vendors to ensure cost-effective production and timely delivery of marketing materials
- Designed engaging marketing collateral—including social media posts, GIFs, email banners, HR posters, newsletters, and videos using Canva
- Leveraged AI tools like Gemini, Perplexity, ChatGPT and RunwayML to streamline content creation and reduce production time
Tiger Adverstising
Creative Director - Copy
05.2011 - 11.2021
- Led a content strategy team of artists and designers to develop innovative campaigns
- Generated creative concepts, developed marketing strategies, and overhauled corporate identity guidelines for major national and international brands
- Conceptualised and executed high-impact audio, visual, and print creatives, ensuring alignment with client needs, creative vision, and deadlines
- Cultivated a collaborative team culture, fostering open communication to deliver top-tier creative concepts
Cognito
Senior Copywriter
05.2005 - 05.2011
- Led 360-degree campaigns for blue-chip clients across print, outdoor, digital, TV, and radio, driving brand visibility and engagement
- Conceptualized and wrote a 52-email campaign for a major Indian brand, earning Gold in Environment Communication at the ABCI 49th Annual Awards
- Specialized in sustainability report writing per GRI guidelines for Fortune 500 companies
- Conducted stakeholder interviews with business heads, community leaders, and employees
Junior Copywriter/ Creative Coordinator
Target Advertising
05.2002 - 05.2005
- Crafted brand-aligned advertising copy to engage target audiences, drive interaction and meet client sales objectives
- Edited and reviewed executive content for accuracy and clarity.
- Led creative planning sessions to enhance content and design quality.
- As Creative Coordinator, streamlined copy and design, consulting with industry leaders and advisors.
- Developed concepts, AV scripts, and marketing materials tailored for visual and production requirements.
- Crafted themes and content for themed exhibitions like Medical and Religious Tourism, including interviews with global experts.
Education
Bachelor of Arts - Industrial Psychology
MS University
06.1998 - 07.2001
High School Diploma -
Don Bosco High School
Skills
- HubSpot
- Salesforce
- Adobe Creative Suite
- CANVA
- Google Analytics
- MS Office
Timeline
Acoem
Marketing and Communications Specialist
12.2021 - Current
Tiger Adverstising
Creative Director - Copy
05.2011 - 11.2021
Cognito
Senior Copywriter
05.2005 - 05.2011
Junior Copywriter/ Creative Coordinator
Target Advertising
05.2002 - 05.2005
Bachelor of Arts - Industrial Psychology
MS University
06.1998 - 07.2001
High School Diploma -
Don Bosco High School
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