Harriet Harvey
Visual Merchandising Manager (National)
Sydney,NSW
Summary
I am a highly motivated and energetic individual with excellent design and merchandising skills looking to bring an enthusiastic edge to a dynamic fast growing company.
I am a detail orientated merchandising professional aiming to leverage 3 years of developing effective visual displays to bring value to the Visual Merchandiser role. I am quick learning and creative with aptitude for surmounting challenges and most importantly driving sales through artistic visual displays.
Overview
4
4
years of post-secondary education
11
11
years of professional experience
Work History
Visual Merchandising Manager
Bec + Bridge
Sydney, NSW
12.2017 - Current
- Created + implemented the Visual Merchandising department and all procedures at Bec + Bridge.
- Manage a team Nationally responsible for executing my merchandising direction.
- Worked cross-functionally to create core branding philosophies for Bec + Bridge.
- Improved field teams' sales by coaching on merchandising techniques.
- Helped stores adapt spaces to accommodate merchandise, including spatial constraints and inventory storage availability.
- Managed and executed fortnightly store turnarounds involving travel to all NSW boutiques and seasonal merchandising workshops nationally.
- Worked cross-functionally to create core branding philosophies for the Bec + Bridge business.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Created look and feel of visual merchandising publications to better target specific audiences.
- Spearheaded visual merchandising for the Bec + Bridge brand by creating strategic presentation plans.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Updated pricing and signage to complete product displays and educate customers.
- Arranged consistent shelves, bins and racks at 7 stand-alone locations as well as 2 David Jones concessions.
- Completed seasonal windows, dressed mannequins and arranged in-store displays to showcase available products.
- Prepared interesting and innovative visual displays to grab customer interest and promote sales.
- Restructured company merchandising standards to increase customer traffic and product exposure.
Visual Merchandiser + Marketing Manager
Luxe
Sydney + Singapore , NSW + Singapore
01.2014 - 01.2018
- Maintained and repaired facilities, equipment and tools to achieve operational readiness, safety and cleanliness.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
- Led projects and analyzed data to identify opportunities for improvement.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Conducted research, gathered information from multiple sources and presented results.
- Developed team communications and information for meetings.
- Assisted with the design and build of the Singapore restaurant development.
- Worked closely with the Interior Designer selecting suitable aesthetics.
- Served customers in a friendly, efficient manner following outlined steps of service.
- Handled day-to-day running of each cafe, ensuring high levels of productivity and progression.
- Managed social media for both Australia + Singapore accounts.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Part Time Retail Sales Assistant
Sass & Bide
Sydney, NSW
01.2012 - 01.2014
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
- Displayed merchandise by arranging in appealing and orderly way to boost sales.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Balanced and organized cash register by handling cash, counting change and storing coupons.
- Inspected merchandise for quality and arranged proper display location on floor.
- Stocked merchandise, clearly labeling items, arranging according to size or color and preparing attractive displays.
- Used POS system to process sales, returns, online orders and gift card activations.
- Increased sales by offering advice on purchases and promoting additional products.
- Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.
- Opened and closed store independently when needed and prepared nightly bank drop for manager.
- Answered product questions with up-to-date knowledge of sales and store promotions.
- Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
- Fielded questions and solved problems by informing customers of current promotions and store policies.
- Assisted customers with prompt and polite support in-person and via telephone.
- Greeted customers, helped locate merchandise and suggested suitable options.
- Helped customers manage large purchases by collecting items from shelves and storage locations.
- Circulated assigned areas of sales floor to identify customer service opportunities and maintain condition of displays.
- Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers.
- Met and exceeded upsell goals by highlighting target merchandise with strategic promotional approaches.
- Logged reports, expenses, receipts and sales documents into digital database with AP21.
- Answered questions about store policies and concerns to support positive customer experiences.
- Managed promotional in-store signage and displays and re-stocked merchandise from returns or dressing rooms.
- Folded and arranged all Sass & Bide merchandise in attractive displays to drive sales.
- Promoted high level of customer satisfaction through strong relationship building skills, consistent follow up and an enthusiastic attitude to sales.
- Contributed to design and setup of merchandise displays promoting key products, creating aesthetically pleasing arrangements to attract customer attention.
Assistant Brand Manager
Electricsekki
Hong Kong , Hong Kong SAR
05.2009 - 01.2011
- Responsible for setting up and management of the first stand alone store in Asia.
- Manage selection, purchase and delivery categories within the designated business.
- Execute sales, margin and inventory plans.
- Worked as a sales + brand consultant at the first multi label fashion agency in Hong Kong.
- Responsible for introducing, distributing, marketing and cultivating brands across Asia via promotional events, showings, media send- outs and launches.
- Managed the day to day activities associated to all marketing efforts, including project management, creative development, cross functional implementation, campaign tracking and reporting as necessary.
- Sales planning and forecasting for each season.
- Various PR responsibilities.
- Conduct market research to determine market requirements for existing and future brands.
- Manage the productivity of the marketing plans and projects.
- Visual merchandising coordinator of the showroom.
Education
Bachelor of Fashion Design & Textiles - Fashion Design
Whitehouse Institute Of Design
Surry Hills 01.2004 - 12.2007
Creative Course - Art Direction & Copyright
News Limited AWARDS School
Darlinghurst 03.2007 - 07.2007
Skills
Creative flair and direction
Understanding of the brand
Sharp analytical skills
An eye for style and trends
Strong communication and leadership skills
Timeline
Visual Merchandising Manager
Bec + Bridge
12.2017 - Current
Visual Merchandiser + Marketing Manager
Luxe
01.2014 - 01.2018
Part Time Retail Sales Assistant
Sass & Bide
01.2012 - 01.2014
Assistant Brand Manager
Electricsekki
05.2009 - 01.2011
Creative Course - Art Direction & Copyright
News Limited AWARDS School
03.2007 - 07.2007
Bachelor of Fashion Design & Textiles - Fashion Design
Whitehouse Institute Of Design
01.2004 - 12.2007