Harsh Singh
Melbourne,VIC
Summary
A skilled Marketing Data Analyst with 2 years of experience in analyzing and interpreting complex data sets to drive strategic marketing decisions for leading brands. Proficient in various data analysis tools and techniques. Seeking to leverage my skills and experience to new projects that challenge and inspire me.
Overview
2
2
years of professional experience
Work History
Marketing Data Analyst
Analytic Partners
07.2021 - Current
- Analyzed large and complex data sets with over 10 million data points to identify trends and insights using advanced statistical modelling techniques and data analysis tools such as Excel and R. Utilized statistical methods such as regression analysis, time series forecasting, and clustering to extract meaningful insights.
- Developed comprehensive reports and engaging visualizations using Power Point and Power BI to effectively communicate key findings to stakeholders, enabling them to make informed marketing decisions. Presented data-driven insights in a clear and concise manner, catering to both technical and non-technical audiences.
- Led market mix modelling projects for diverse industries, including CPG, healthcare, and retail, leveraging Analytic Partner's proprietary tools. These models quantified the impact of marketing activities on product sales by analyzing correlations with external factors such as competition, macroeconomic conditions, seasonality, and consumer mobility. As a result, helped companies increase sales by an average of over 15%.
Conducted extensive analysis of digital data cuts such as TV, Paid Social, Digital Video etc to identify the primary drivers of sales and developed customer segments for targeted marketing initiatives. Monitored and reported on campaign performance, providing actionable insights and recommendations for improvement. Successfully optimized revenue by approximately $1.7 million while operating within the same budget. - Acted as a central reference and information source, providing guidance and assistance to clients. Collaborated with cross-functional teams, including marketing, sales, and finance, to ensure the delivery of key business objectives. Facilitated effective communication and knowledge sharing between team members, fostering a collaborative and results-oriented work environment.
- Established strong client relationships by partnering with them to optimize marketing investments based on data-driven insights. Regularly communicated with clients and additional partners to collect and review data, build predictive models, interpret results, and formulate optimizations for various investment planning scenarios. Demonstrated the ability to understand clients' unique business requirements and translate them into actionable strategies.
- Collaborated as part of a team to drive analyses and insights that led to more informed decisions across the organization. Shared expertise and knowledge with team members, fostering a culture of continuous learning and improvement.
- Contributed to development and implementation of data-driven marketing strategies, resulting in improved business outcomes and increased ROI.
Education
Master of Business Analytics - Data Analytics
La Trobe University
Melbourne, VIC06.2020
Skills
- Strong analytical and problem-solving skills
- Ability to communicate insights effectively through data visualization tools such as Power BI
- Proficient in data cleansing and wrangling tools such as R and advanced Excel, as well as intermediate SQL
- Strong understanding of marketing techniques, trends, and ability to gather insights on consumer behaviour, analyzing their impact on business performance
- Experience with market mix modeling and developing predictive models
- Data Storytelling: Ability to craft a story to present insights
- Ability to manage multiple projects simultaneously and work within deadlines, with strong organizational and time management skills
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Data Analyst
Analytic Partners
07.2021 - Current
Master of Business Analytics - Data Analytics
La Trobe University
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