Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Certification
References
Timeline
Generic

Harvey (Su Hang) Ng

Beverly Hills,NSW

Summary

Professional Summary

Results-oriented digital marketing specialist transitioning into the ad tech industry, with hands-on experience in SEO campaign management, performance marketing, and client relationship building.

Currently pursuing a Master’s in Business Information Systems (Data Analytics), I bring a solid analytical foundation combined with a deep interest in product marketing and user-centric solutions.

Proficient in data tools such as SQL, Tableau, KNIME, Power BI, and Excel (pivot tables), with a keen ability to translate data into actionable insights. Comfortable with market research, campaign optimization, and cross-functional collaboration, I am passionate about using technology and storytelling to drive business value.

Eager to join TikTok’s Product, Strategy & Operations team to help shape go-to-market strategies and create impactful client solutions in a dynamic ad tech environment.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sales Associate

Giorgio Armani Outlet
11.2023 - Current
  • Maintained calm demeanour and professionally managed issues in busy, high-stress situations.
  • Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Solved customer challenges by offering relevant products and services.
  • Answered customer questions about sizing, accessories, and merchandise care.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.
  • Assessed customer needs and utilized suggestive selling techniques to drive sales.
  • Performed cash, card, and other transactions to complete customer purchases.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Recommended complementary purchases to customers, increasing revenue.

Digital Marketing Specialist

First Page Digital
09.2021 - 04.2023


  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Developed and executed strategic digital marketing campaigns integrating SEO,

SEM, and social media.

  • Managed client relationships, overseeing an average of 30 SEO campaigns with a

monthly management fee portfolio of 35K-40K.

  • Collaborated with the SEO Technical Team to conduct website audits and provide improvement recommendations.
  • Conducted market research and competitor analysis for clients.
  • Identified and implemented actions to enhance campaign effectiveness,

efficiency, and service quality


  • Provided recommendations for website optimization, user experience, and

business insights.

  • Worked closely with the SEO Technical Team and Content Team to improve

keyword rankings, resulting in increased impressions, clicks, and organic traffic.

  • Upsold and renewed client campaigns based on performance data and competitor analysis.
  • Successfully maintained a 90% average retention rate.
  • Generated renewals and upsells with an estimated value of 100k - 120k in contract value for the agency.

Account Executive

Firstcom Solutions
01.2021 - 08.2021
  • Plan and execute creative and compelling digital marketing campaigns for clients across different channels such as Facebook and Instagram.
  • Develop relevant and engaging content for regularly scheduled publishing across social media platforms and client websites.
  • Provide recommendations to impact and help local businesses through successful digital marketing campaigns across different industries.
  • Collaborate closely with in-house copywriters, designers and content team to develop social media artworks and marketing collaterals.
  • Establish and manage clients' social media presence to boost their brand awareness and increase online traffic to their businesses.
  • Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagement and conversions.
  • Communicate actively with clients to provide recommendations and support for their digital campaigns.

Retail Sales Associate

Coach
11.2019 - 02.2020
  • Prioritized helping customers over completing other routine tasks in store.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Stocked merchandise, clearly labelling items, and arranging according to size or colour.
  • Used in-store system to locate inventory and place special orders for customers.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Recommended complementary purchases to customers, increasing revenue.

Administrative Assistant

Singapore Armed Forces
03.2017 - 03.2019
  • Spent 6 months as an administrative support assistant in an Air Force unit, followed by 15 months in an Army transport unit with 140 personnel


  • Handling of classified documents, liaising with headquarters, communicating with external parties, handling of leave, medical certificate and various tasks. Planning of cohesion activities. Testimonial from former Officer Commanding available upon request.
  • Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
  • Managed filing system, entered data and completed other clerical tasks.
  • Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
  • Opened and properly distributed incoming mail to promote quicker response to client inquiries.
  • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.

Education

Masters of Business Information Systems - Data Analytics

Australian Institute of Higher Education
545 Kent Street
08-2025

Bachelor of Commerce - Management and Marketing

University of Melbourne, Australia
Melbourne, VIC
11.2020

Diploma in Business - Banking and Finance

Temasek Polytechnic
Singapore
05.2016

Skills

  • SQL
  • Power BI
  • Tableau
  • Excel Pivots
  • Python
  • Web Analytics
  • Data Analysis
  • Testing and optimizing
  • Data visualization
  • Statistical analysis
  • Digital marketing
  • KPI Management
  • Campaign Planning
  • Customer Service
  • Search Engine Optimization (SEO)
  • Digital marketing management
  • Creative Problem-Solving
  • Testing and Optimization
  • Strategic Planning
  • Market Research and Analysis
  • Relationship Building
  • Stakeholder Management
  • Web Analytics
  • Customer Engagement
  • Customer Relationship Management (CRM)
  • Data Analysis

Languages

English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual

Affiliations

  • Passionate about Self Improvement - Tony Robbins, Brian Tracy, Jim Rohn are some of my favourite speakers
  • Mindfulness and meditation
  • Basketball
  • Watching content on Tiktok, Reels, YouTube Shorts and Wechat Short Videos, and Red Note
  • Watching content on Geo Politics to understand Global Current Affairs

Certification

  • Mind Kinesis Certifed Neuro Linguistic Programming Practitioner

References

References available upon request.

Timeline

Sales Associate

Giorgio Armani Outlet
11.2023 - Current

Digital Marketing Specialist

First Page Digital
09.2021 - 04.2023

Account Executive

Firstcom Solutions
01.2021 - 08.2021

Retail Sales Associate

Coach
11.2019 - 02.2020

Administrative Assistant

Singapore Armed Forces
03.2017 - 03.2019

Masters of Business Information Systems - Data Analytics

Australian Institute of Higher Education

Bachelor of Commerce - Management and Marketing

University of Melbourne, Australia

Diploma in Business - Banking and Finance

Temasek Polytechnic
Harvey (Su Hang) Ng