Hasan Labib
Melbourne,VIC
Summary
Innovative professional with proven track record of driving engagement and sales through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Manager
Pathway Education and Visa Services
2022.11 - 2024.08
- Develop, implement, and manage social media strategies aligned with business goals, ensuring consistent brand messaging across all platforms
- Conduct in-depth market research to analyze trends, identify new opportunities, and understand customer behavior to optimize content and strategies
- Plan and execute experiments to gather actionable insights that inform management's business decisions and improve overall performance
- Adjust strategies based on data-driven insights to improve engagement, reach, and conversion rates and maximize ROI
- Track, analyze, and report on social media campaign performance to management
- Create, curate, and manage high-quality content tailored for various social media platforms, ensuring consistency and brand alignment
- Collaborate with the creative team to ensure content is engaging, consistent, and brand-aligned
- Collaborate with the SEO team to ensure social media efforts contribute to search engine optimization goals
- Actively engage with the online community by responding to comments, messages, and mentions promptly and professionally
- Manage marketing budget effectively, ensuring cost efficiency and maximum ROI.
Digital Marketing Associate
Career Hunt
2021.07 - 2022.07
- Implement, and manage social media campaigns
- Track, analyze, and report on social media campaign performance to management
- Create, and manage a content calendar with high-quality content tailored for various social media platforms, ensuring consistency and brand alignment
- Create engaging content consistent with the brand
- Engage with the online community actively through all channels including comments, messages, and mentions.
Education
Bachelor of Science - Information Technology
Australasian Academy of Higher Education
Melbourne, VIC07.2025
Foundation Course: Digital Marketing -
Khan IT
Dhaka, Bangladesh02.2021
Skills
- Proficient in using Marketing tools eg. Hubspot, and Mailchimp
- Budgeting and Financial Management
- Basic Video Editing Skills
- Basic Design Skills
- Leadership
- Strong Communication Skills
- Creative problem Solver
- Adaptive
- CRM Management
- Social Media Marketing
Websites
Certification
- Meta, Marketing Science Professional, 2024
- Meta, Digital Marketing Associate, 2022
References
Reference available on request
Timeline
Marketing Manager
Pathway Education and Visa Services
2022.11 - 2024.08
Digital Marketing Associate
Career Hunt
2021.07 - 2022.07
Bachelor of Science - Information Technology
Australasian Academy of Higher Education
Foundation Course: Digital Marketing -
Khan IT
- Meta, Marketing Science Professional, 2024
- Meta, Digital Marketing Associate, 2022
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