Summary
Overview
Work History
Education
Skills
References
Affiliations
Certification
Software
Timeline
Generic
M Haseeb Shabbir

M Haseeb Shabbir

Melbourne

Summary

Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.

Overview

7
7
years of professional experience
3
3
Certification
2
2
Languages

Work History

Content Strategist

HRT Consultants
01.2022 - Current
  • Planned, developed, and executed comprehensive content strategies in collaboration with key stakeholders to drive engagement, leads, and traffic, resulting in a 60% increase in website traffic and 20% increase in leads
  • Managed social media platforms including Facebook, Twitter, LinkedIn, and Instagram, consistently delivering engaging content and increasing follower engagement by 16%
  • Created and curated rich content, including articles, videos, infographics, and email campaigns, to raise brand awareness and enhance consideration for tender submissions
  • Wrote compelling copy for blogs, whitepapers, and articles, ensuring adherence to brand voice and maintaining consistency across all content channels
  • Conducted keyword research to identify high-traffic keywords and implemented SEO best practices to optimize content for search engines, resulting in improved search rankings and increased organic traffic
  • Collaborated closely with the Marketing team and various stakeholders to align content strategies with overall marketing objectives and ensure consistency in messaging across all channels.

Information Management Administrator

Melbourne Water
08.2020 - 07.2021
  • Established and maintained an electronic document management system to facilitate eminent record storage, retrieval, and security
  • Conducted records inventory, appraisal, and classification to identify and categorize records according to their value and retention requirements
  • Implemented records retention schedules and disposal processes, ensuring the timely and accurate disposition of records in compliance with legal and regulatory obligations
  • Collaborated with cross-functional teams to identify records management needs and provide guidance on proper records handling and storage.

Content Writer

MTBC
01.2018 - 07.2019
  • Research industry-related topics by combining online resources, interviews, and studies to write creative and engaging blog posts and articles
  • Write and update the content of the website as needed according to the latest Search Engine Optimization guidelines
  • Social media marketing and campaign management
  • Identifying customers' needs and developing content to address those needs
  • Determining advertising approach by consulting with other departments and studying the product to establish the selling features
  • Write advertisement copy for digital marketing campaigns including email marketing, search engine marketing, and social media marketing
  • Reviewing written material before publication to ensure the content is according to the company's style guide, brand tone, consistent style, and format, without any grammar or spelling mistakes, accuracy, legality, and probity of content
  • Write a script for the tutorial videos production to clarify the features and correct use of our software products.

Content Writer

HRT Consultants
02.2015 - 12.2017
  • Developed persuasive and engaging content for clients across various industries
  • Conducted extensive research to gather information and ensure the accuracy of the content
  • Tailored content to meet specific client requirements and align with their brand voice
  • Edited and proofread content for clarity, coherence, and grammatical accuracy
  • Conducted comprehensive research to understand the target audience, industry trends, and market competitors
  • Created compelling and SEO-optimized content for websites, blogs, social media, and marketing materials
  • Edited and proofread content for grammatical accuracy, coherence, and adherence to brand guidelines.

Education

Master of Digital Media -

Victoria University
12.2021

BS(Hons) in Mass communication and Media Studies -

University of Gujrat
01.2015

Skills

  • Internal Communications
  • Web Analytics
  • Competitive Analysis
  • Social Media Marketing
  • Content Strategy Development
  • Email campaigns
  • Digital Marketing
  • SEO Strategies
  • Copywriting
  • Corporate Communications

References

Available upon request.

Affiliations

  • Australian Computer Society
  • Content Marketing Institute

Certification

  • Google Digital Marketing & E-commerce Professional certificate
  • Inbound Marketing Certificate from Content Marketing Institute
  • Meta Blue print

Software

Hubspot

Canva

SAP

Google Analytics

Moz

Screaming Frog

Wordpress

Timeline

Content Strategist

HRT Consultants
01.2022 - Current

Information Management Administrator

Melbourne Water
08.2020 - 07.2021

Content Writer

MTBC
01.2018 - 07.2019

Content Writer

HRT Consultants
02.2015 - 12.2017

Master of Digital Media -

Victoria University

BS(Hons) in Mass communication and Media Studies -

University of Gujrat

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M Haseeb Shabbir