13 Years’ experience in Business and Data Analytics, Strategy, ERP systems implementation, forecasting, trend analysis and planning. Have been working across multiple retail chains and B2B systems in Australia and gained hands on professional experience in Business analytics, Data Analytics, Demand and Supply planning along with business KPI management. Worked as Merchandise and demand planner and successfully shifted my career into Business and Data Analyst to become producer instead of consumer of Business Intelligence tools. Obtained Masters in Data Science recently to support my further development in Data Analytics and Business Analytics on top of my deep experience in Business operations from Strategy perspective. Detail-focused Data Analyst with knowledge in data warehousing, process validation and business needs analysis. Proven to understand customer requirements and translate into actionable project plans. Dedicated and hard-working with passion for Big Data. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
Work History
Planning Specialist
ResMed – Medical Device Company
01.2024 - Current
I am working as Demand and Supply specialist looking after supply of multiple items from metals, bearings and packaging materials
Using cloud-based supply planning system of O9
Identification of the constraint materials and managing the forecast to highlight the issue to keep the product enough to manage the global demand
Coordinating with suppliers on the forecast and managing expectation on the supply back up and explain the demand spikes.
Determined production requirements based on facility's capacity and production specifications.
Created and maintained master schedule based on customer orders, availability of raw materials, machine capacity, and constraints.
Scheduled employee shifts according to production needs.
Championed change initiatives within the organization, driving continuous improvement efforts across all planning functions.
Facilitated coordination between sales, marketing, finance, operations teams for seamless execution of strategic plans.
Managed stakeholder communication, fostering strong relationships between internal departments and external partners.
Evaluated supplier performance to ensure consistent quality standards and adherence to contractual agreements.
Forecasted production schedules and adjusted plans to accommodate changes in demand.
Data Analyst
Goodman Fielder
I spearheaded the Power BI reporting and Data Connectivity including requirement gathering for the reporting required for monitoring
Business has both bakery and grocery stream with different information streams required
Role includes gathering of Data through SQLData Base hosted on Azure Platform along with Data Exports through internal and external sources
Data extraction, cleansing and maintenance through SQL
Gathered Data through SQL Database hosted on Azure Platform along with Data Exports through internal and external sources
Creating the reports and Dashboards including Power BI and Excel reports to be consumed across the wider business
I.e
Stock Projection Report
This report provides topline summary looking at sales forecast for each customer incorporating planned intake for next 8 weeks, a vital topline summary
Collaborating with teams across the board (all departments) for enhancement and maintenance of Dashboards Developed and maintained interactive dashboards in Power BI, providing real-time visibility into key performance indicators (KPIs) such as sales revenue, product profitability, and market share
Streamlined data entry processes for sales orders, reducing manual errors and improving overall data entry efficiency Management of Data Access and control within Power BI
Managed Data Access and control within Power BI, ensuring compliance with data security policies and maintaining access for 100+ users.
Produced monthly reports using advanced Excel spreadsheet functions.
Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
Improved decision-making processes with accurate data analysis and visualization techniques.
Participated in requirements meetings to understand business needs.
Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions.
Identified, analyzed and interpreted trends or patterns in complex data sets.
Integrated multiple sources of disparate data into cohesive datasets using ETL processes, improving overall analytic capabilities.
Documented effective and replicable methods for extracting data and organizing data sources.
Maintained up-to-date knowledge of industry trends and advancements in data analytics, enhancing the adaptability of solutions provided.
Streamlined data processing for faster results by implementing advanced analytics tools.
Optimized company resources allocation with detailed forecasting models based on historical data analysis.
Provided actionable insights through comprehensive reports and dashboards, supporting strategic initiatives.
Established a culture of continuous improvement by fostering open communication channels and encouraging feedback on data analysis methodologies.
Designed custom tracking systems to monitor KPIs, ensuring alignment with organizational goals and objectives.
Created dashboards to monitor and track key performance indicators.
Utilized data visualization techniques to present and explain complex data sets.
Provided technical support for troubleshooting analytics and reporting issues.
Generated ad-hoc reports to evaluate specific business requirements.
Assisted with creating data cubes and OLAP models to improve data analysis.
Implemented business intelligence solutions to increase operational efficiency.
Merchandise Planner / Data Analyst
FREEDOM FURNITURE AU&NZ
I worked with Freedom furnitureas merchandise planner forall Hardgoods (Dining, Living, Bedroom furniture) and Mattresses
Being part of the exciting journey of turnaround plan for 2 years for FREEDOM business and as part of the team was able to achieve some exciting growth in business
As I was part of the Planning team, was tasked to team up with IT to produce the Power BI Realtime reporting
I starting working on Power BI deployment in company including data connectivity and Dashboardcreation as I was aware of the requirements for the business to monitor KPIs
Developed skills for requirement gathering sitting both sides of the table
Freedom Furniture was going through transition from legacy order processing system to Oracle OMS
Then at later stage got teamed up with IT for Power BI reporting
Did run data extraction through SQL for setting up dash boards in Power BI
Conduct weekly sales performance reviews and meet with buyers to generate action plans to respond to performance that deviates from the business targets (budget or agreed replan)
Analysis of product range performance against budget and prior year to identify trends (includes price point analysis, GM contribution, stock turns, GMROI, GM% analysis)
Collated formal range review document, analyse with buying team and ensure adherence
Execution of demand forecasting and the generation of rolling sales plans at both SKU and aggregate levels
Planning and execution of promotionalactivities around marketing calendar activities and initiatives with forward sales plans
Prepare and manage sales budgets, stock levels, OTB and gross profit in line with target KPI's down to class level
Manage markdowns with the view to achieving objectives in terms of sales, stock levels, and gross profit
Scenario modelling to identify risks and opportunities within the plans of the business
Review availability of all products scheduled for inclusion in promotional events both outside and inside lead times
Ensure that all promotional activity is included in forward demand plans and that markdowns are considered in calculating projected sales and margins and variance to targets
Review performance throughout promotions and propose tactical actions to bring performance into alignment with expectations (add/remove product, increase/decrease discount, feature/remove product in media)
Run and review statistical forecasting and adjust where necessary to correct for out of stocks in historical data or for known changes in forward strategy
Create unit level (SKU) forecasts based on current trends and commercial insights for product groups where demand can be modelled (e.g., stocked items)
Ensure that promotional activity and subsequent unit uplifts are included in forward plans
Identify and implement improvements to demand forecasting systems, processes and tools.
Created sales projections and adjusted purchase plans to maximize inventory with volume responsibility of [Number] units.
Streamlined processes for increased efficiency in merchandise allocation and replenishment.
Utilized advanced analytics tools for more accurate demand forecasting and inventory optimization.
Analyzed historical data to identify opportunities for growth and margin improvement.
Followed up with retail stores with reminders to replenish stock, helping achieve peak inventory levels.
Prepared and analyzed reports to track inventory and purchasing trends.
Negotiated contracts with vendors for cost-effective purchasing terms.
Improved decision-making processes with accurate data analysis and visualization techniques.
Deployed predictive analytics models to forecast future trends.
Generated standard and custom reports to provide insights into business performance.
Utilized data visualization techniques to present and explain complex data sets.
Evaluated the effectiveness of marketing campaigns using A/B testing methodologies, optimizing strategies for higher ROI.
Resolved complex business challenges by leveraging statistical modeling techniques and machine learning algorithms.
Synthesized complex analytics-derived insights into easy-to-understand, actionable recommendations for business users.
Supply Planning Analyst
David Jones
Worked within central planning department as demand planner to manageSystem Replenishment for ASR stock for Categories ofBeauty, Womenswear, Shoes & Accessories and Food
Part of the transition from legacy Oracle based ERP to Oracle RMS and RMS based system replenishment settings and responsible for replenishment settings review based on seasonal average weekly sales to ensure stock availability of the key lines
Manage brand and vendor analysis and strategies including streamlining reporting and performance criteria
Monitor and communicate vendor delivery performance like OTIF (On Time InFull) and take necessary corrective actions
Upload all approved budget and forecasts into the company’s system
Manage intake to an agreed budget and ensure Basic Stock in stock target is achieved
Providing a monthly basic OTB forecast.
Managed multiple priorities effectively, consistently achieving deadlines while maintaining a high level of attention to detail in all deliverables produced.
Supported the development of annual budgets by providing detailed financial analysis and projections.
Allocation Analyst
BENDON Group Sydney
Moved to Australia and after working on multiple blue-collar jobs for 8 months started worked as Allocation Analyst at Bendon group having 45+ retail and outlet network with wholesale and e-commerce business in Australia, New Zealand, USA and England.
Merchandise Planner
ServisSales Corporation - Largest Shoe retailer in Pakistan
Managed procurement and sales planning strategy for category business worth more A$300m which was out of a total of A$800m sales for 395 stores
As part of the retail men’s shoe team, we had a sales growth of 19%+and in the last 2 years had 3.2% improvement in gross margins
Inventory aging was improved to 78% on average across all season launches at SKU level from 56% and 60% on average from 43%
Developed forecast measurement mechanism and achieved up to 76% accuracy in sales forecasts across different seasonal launches
Managed and improved inventory turns to 3.23% on average across the whole shoe category from 3.05%
Involved in business strategy, policy, product, customer service with procedural development and compliance across merchandising, operations and supply chain
Development of forecasting and analysis of consumer buying behaviour and more importantly relating all these qualitative measures with futures quantitative numbers
Managed distribution with subordinates for stock demand and replenishment across stores i.e
Clusters, (store groups).
Education
Master of Science - Data Science
Simplilearn
Online
12.2023
Master of Science - Microsoft Azure Data Fundamentals
SimpliLearn
Online
12.2023
Skills
Expert Level SQL Skills – Restoring and updating Databases Writing complex SQL scripts to retrieve data
Power BI Services including Power BI Data sources connectivity and reporting – Including DAX
Trend Analysis with Power BI visuals
Developing relational data models – ETL Processes to ensure consistency
Use of Power BI Advance editor and M-Scripts
Realtime data Streaming
Expert Level Excel including management of complex data streams, Pivots and Slices
Python – Master course for Data Science and ML using Jupiter libraries
Process stream line including business and information flow
Business and Data Analysis – Agile Methodologies
Hands on using ERPs and forecasting tools like SAP, SAP-IBP, SAP Business Objects, Master Query, Oracle modules RMS, OMS, AP, MFP, Net Stock, Toolbox, VRP, DSX and TM1
Experience using Jira for documentation and workflow management
Ability to solve problems and stream line processes
Customer focus and strong team player
Stakeholder engagement and learning aptitude
Data Visualization and Presentations
Data Analysis
Excel Functions
SQL
Data Cleaning
Analytical Problem Solving
Tableau
Forecasting and planning
Degrees And Certifications
Masters in Data Science, Simplilearn, 2023
Power BI - Data connectivity and dashboard creations including DAX
Tableau - One sample dashboard, Tableau Public
Python and Machine Learning with hands on multiple projects using Jupiter libraries, 2023
Microsoft Azure Data Fundamentals, 2023
Business Analytics, Simplilearn, 2022
Certified Retail Buyer/Merchandise Planner, Australian Online Courses, 2018
Project Management Certification (PMC), University of Engineering & Technology Lahore, 2011
Certified Professional Marketer (CPM), Asia Pacific Marketing Federation, Singapore, 2009
MBA - Marketing and Finance, National University of Computer and Emerging Sciences, 2008
Bachelors of Computer Sciences (BS-Hons), University of the Punjab, 2005
Personal Information
Citizenship: Australian Citizen
References
Supplied upon request
Timeline
Planning Specialist
ResMed – Medical Device Company
01.2024 - Current
Data Analyst
Goodman Fielder
Merchandise Planner / Data Analyst
FREEDOM FURNITURE AU&NZ
Supply Planning Analyst
David Jones
Allocation Analyst
BENDON Group Sydney
Merchandise Planner
ServisSales Corporation - Largest Shoe retailer in Pakistan
Master of Science - Data Science
Simplilearn
Master of Science - Microsoft Azure Data Fundamentals
SimpliLearn
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