Haya Shmerling
Melbourne,VIC
Summary
- Full-cycle sales leader with 8+ years of experience overseeing all aspects of business development — from prospecting and pipeline management to closing and client retention.
- As Co-Founder and Director of Business Development at a boutique mortgage firm, I built a high-performing sales engine, drove consistent year-over-year growth, and positioned our firm among the top-earning brokerages in Australia through a trusted referral-based model.
- To date, I’ve helped drive over $250 million in settled loans across residential, commercial, SMSF, and high-net-worth clients.
- Now pivoting into B2B SaaS sales, I bring a founder’s mindset, relationship-first approach, and recent hands-on training in outbound prospecting, objection handling, and discovery frameworks.
- I have experience uncovering real needs, leading strategic conversations, and building trust across the sales cycle.
- I’m excited to contribute to a high-growth team where I can bring energy, drive, and a passion for building pipeline, hitting goals, and achieving meaningful outcomes.
Overview
10
10
years of professional experience
Work History
Co-Founder & Director of Business Development
Sapphire Loans
01.2017 - Current
- - Built and led all sales operations, including prospecting, lead nurturing, closing, and post-sale relationship management
- - Drove 30% YoY revenue growth over 8 consecutive years, positioning the firm among the top-performing brokerages in Australia
- - Developed and maintained a strong referral network, contributing to consistent inbound business and high client retention
- - Integrated fintech tools to automate workflows, streamline processes, and elevate client experience
- - Closed high-value deals by identifying client needs, customizing loan solutions, and guiding them through complex transactions
Educator
Yeshivah Beth Rivka Colleges
01.2015 - Current
- Part-time teaching role to give back to the community
- Applied a neuroaffirming, student-centered approach to communication and engagement
- Strengthened adaptability, empathy, and trust-building skills.
Education
Early Childhood Education -
Santa Monica College
High Tech B2B Saas - Sales
Salesclass
03.2025
Skills
- B2B SaaS Sales
- Full-Cycle Sales
- Outbound Lead Generation
- Pipeline Management
- Client Relationship Building
- Discovery & Qualification
- Consultative Selling
- Objection Handling
- CRM
- Strategic Prospecting
- Similarweb
- HubSpot
- LinkedIn Sales Navigator/ Lusha/ Apollo
- Emotional Intelligence
- Adaptability
- Cold calling
Languages
English
Native or Bilingual
Hebrew
Native or Bilingual
Persian
Limited Working
Timeline
Co-Founder & Director of Business Development
Sapphire Loans
01.2017 - Current
Educator
Yeshivah Beth Rivka Colleges
01.2015 - Current
Early Childhood Education -
Santa Monica College
High Tech B2B Saas - Sales
Salesclass
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