Hayden Reed

• Coaching services resulting in 50% increase in revenue (on average)
• Wrote and delivered coaching/training material to improve commercial performance
• Facilitated the implementation of high performance cultures
• Advised on capture strategy, solutions and costing and pricing deals.

RESULTS

50% revenue increase per client (average)

• Developed commercial strategies across the group which delivered profitable growth
• Maintained relationships with stakeholders, community leaders, business leaders, and politicians
• Created, project managed, and delivered scalable initiatives
• Fostered a high performance culture consisting of a highly engaged workforce
• Managed budget implementations, employee evaluations, recommendations and contracts
• Provided mentoring/coaching for all staff including clear development plans

RESULTS

Total $8.4m actual vs $6.8m target

Print $5.3m actual vs $4.2m target

Digital $3m actual vs $1.6m target

EBIT $4.5m

Employee engagement score +8% (82.4%).

• Divisional lead for the News Local stable of community newspapers
• Developed and implemented commercial strategy
• Coached divisional leads to deliver beyond business expectations
• Formed strategic partnerships and connected with potential clients to drive business development
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service
• Implemented business strategies, increasing revenue, and effectively targeting new markets

RESULTS

Total $5.5m actual vs $4.7m target

Print $4.8m actual vs $4m target

Digital $800k vs $700k target

Employee engagement score 84%

• Mentored/Coached staff with limited sales experience to become some of the highest sales performers in the company including the winner of Salesperson of the year
• Developed a long term business strategy for new business acquisition
• Forecasted and set sales targets for all sales staff
• Opened over 120 new accounts, exceeding expectations of 90

RESULTS

$980k actual vs $300k target

• Managed the digital portfolio across Australia, NZ, South Africa, and Asia
• Developed a commercial strategy for the Readers Digest digital offering across multiple regions
• Coached sales staff across all regions to deliver beyond business targets.
• Partnered with creative team to develop processes for working collaboratively to achieve company objectives.
• Developed and motivated high-performing team of digital marketers.

RESULTS

$840k vs $715k target

Customer retention UP 60%