HAYLEY BACKUS
Summary
An accomplished and results driven Account Manager with a proven track record driving sales growth through strong account management and engaging client acquisition strategies. Highly skilled in sales strategies, project management and visual merchandising, I successfully lead teams and work closely with stakeholders to deliver business objectives.
Overview
19
19
years of professional experience
1
1
Certification
Work History
ACCOUNT MANAGER
RUBIES DEERFIELD PTY LTD
01.2021 - Current
- Company Overview: Australia and New Zealand's largest designer, manufacturer and distributor of licensed and non-licensed costumes and accessories for Adults, Children and Pets.
- Rubies Deerfield boasts a portfolio of over 120 licensed properties, including Disney, Star Wars, Warner Bros, Marvel, Mattel, Universal Studios, Hasbro, Bluey, The Wiggles, AFL and many more. In 2023 Rubies became the AUS/NZ distributor for Neca Collectables.
- Account Management - manage a diverse portfolio of accounts total of 850 customer accounts nationally & internationally, including key retail accounts such as Myer, David Jones, ARL - Toyworld, Toymate, Independent toy stores, costume shops, online stores and other specialty retailers.
- Business Development - developed strategies and built relationships with potential client base such as independent collectable stores, Melbourne, Taronga & Australia Zoo's. Event companies such as TEG Dainty & The Holsh Experience.
- Strategy - worked with key accounts to develop and support sales strategies to deliver sales and gross profit targets.
- Reports - reviewed ranges & sales activity, competitor activity and identified market opportunities.
- Administration - maintained accurate customer records, Invoicing, Credit Notes, Purchase Orders and other general administrative tasks.
- Warehousing - Picking/ Packing/Dispatching Orders, Creating Consignment labels, Freight Estimates, Tracking Orders, International Deliveries - Filling our SLI paperwork & forwarding stock onto freight forwarders.
- Generated $2.4M in sales in 2021 during Victorian lockdown working from home.
STATE SALES MANAGER VIC/TAS (Retail Appliances Division)
Shriro Australia Pty Ltd
07.2018 - 09.2019
- Company Overview: A leading distributor of kitchen appliances and consumer products throughout Australia and New Zealand
- Brands include Omega, Everdure, Casio and Pioneer
- Account management - managed key retail accounts including Harvey Norman, The Good Guys, Betta Electrical and Bunnings, ensuring strong and ongoing business relationships
- Client acquisition - developed strategies and built relationships with potential client base such as independent electrical retailers
- Strategy - worked with key accounts to develop and support sales strategies to deliver sales and gross profit targets
- Leadership - managed and supported a team of two Senior Account Managers through providing training, professional development opportunities and strategies to drive customer sales
- Reports - reported sales activity, competitor activity and identified market opportunities
- Administration - maintained accurate customer records, vendor ordering within Bunnings and other general administrative tasks
- A leading distributor of kitchen appliances and consumer products throughout Australia and New Zealand
- Brands include Omega, Everdure, Casio and Pioneer
- Generated $2.5M in sales in 2019
- Achieved a 16% sales growth in Victoria and a 50% sales growth in Tasmania across 4 channels in 2019, compared to 2018
- Achieved 99% YTD budget for Tasmania in Q1 and Q2 in 2019
- Implemented a strict monthly call cycle to regional and Tasmanian stores which strengthened relationships and improved consistency and reliability, resulting in sales growth
CLIENT MANAGER - HOME IMPROVEMENT DIVISION
Strikeforce Sales & Merchandising
01.2016 - 07.2018
- Company Overview: A recognised sales, merchandising, brand activation and shopper marketing solutions provider operating across Australia and New Zealand
- Working across all retail channels to deliver sales, merchandising, consumer engagement and marketing solutions
- Client management - managed 20+ key client accounts including Assa Abloy, Dulux and Ardex, representing them within Bunnings, Mitre 10 and Total Tools, facilitating regular activation meetings and reviews
- Project management - new store set ups for Bunnings in Vic/Tas (Approx
- 20 stores) and Total Tools nationally (Approx
- 7 new stores & 2 store relocations)
- Oversaw national relays within Bunnings in all 350+ of their stores
- E.g
- Assa Abloy door furniture, Steel, Padlocks, Wera Tools, Ardex Relay
- Campaign management - executed BLG's and new store set ups within Bunnings and Total Tools, set up end of aisle displays, merchandise stands and coordinated mail outs of POS for suppliers
- Account management - quoted and invoiced client projects and activation work
- Stakeholder management - liaised with Bunnings Visual Merchandisers / Buyers and updated State Operations Managers and National Field Teams about client products and activations
- Reports - review of monthly Bunnings National KPI and VIS reports with clients account managers
- A recognised sales, merchandising, brand activation and shopper marketing solutions provider operating across Australia and New Zealand
- Working across all retail channels to deliver sales, merchandising, consumer engagement and marketing solutions
- Delivered multiple national projects within Bunnings, including reporting project updates
- Facilitated consistent client meetings to review KPIs, develop strategies for upcoming projects and ensure project briefs met campaign requirements
- Clear communication and planning resulted in continually exceeding quarterly budgets
RETAIL ACCOUNT MANAGER - HOUSEWARES DIVISION, VICTORIA
Shriro Australia Pty Ltd
06.2014 - 12.2015
- Company Overview: A leading distributor of kitchen appliances and consumer products throughout Australia and New Zealand
- Brands include Omega, Everdure, Casio and Pioneer
- Account management - managed key retail accounts including Harvey Norman, The Good Guys, Betta Electrical and Bunnings, ensuring strong and ongoing business relationships
- Client acquisition - developed strategies and built relationships with potential client base for territory including development of call cycle
- Strategy - worked with key accounts to develop and support territory sales strategies to deliver sales and gross profit targets
- Reports - completed weekly call reports
- Training - facilitated product training in line with company brand policies, Bunnings sanctioned training and cooking training at the Blanco showroom
- Visual merchandising - merchandised stock and set up point of sale materials
- A leading distributor of kitchen appliances and consumer products throughout Australia and New Zealand
- Brands include Omega, Everdure, Casio and Pioneer
- Consistently met and exceeded individual quantity sell KPI targets each month
- Implemented new sink displays for Blanco Sinks which increased brand exposure and territory sales
- Implemented a strict monthly call cycle to regional and Tasmanian stores which strengthened relationships and improved consistency and reliability, resulting in sales growth
COOKING DEPARTMENT MANAGER
The Good Guys
08.2013 - 06.2014
- Customer service - managed customer enquiries and customer orders, providing an exceptional level of service
- Stakeholder management - liaised with reps and suppliers regarding products and orders
- Account management - managed commercial accounts including preparing quotes and fulfilling purchase orders
- Visual merchandising - ensured a high standard of department presentation including setup of product displays
FLOOR MANAGER / SUPERVISOR & KITCHEN & BATHROOM SHOWROOM TRADE SALES ASSISTANT
Hardy's Mitre 10
08.2006 - 08.2013
- Customer service - managed product enquiries, processed customer orders and arranged deliveries
- Leadership - managed staff rosters, staffing resources and delegated tasks
- Account management - management of commercial accounts including quote preparation, fulfilling purchase orders, account payments and managed orders
- Inventory management - ordered stock, managed stock levels and received incoming orders
- Stakeholder management - liaised with reps and suppliers regarding products and orders
- Administration - created purchase orders, data entry and maintenance, raised credit notes, generated invoices, processed refunds, printed signage and reception duties
Education
Certificate III - Retail Operations
Australian Business Skills Training Centre
01.2006
Certificate II - Hospitality
TAFE Victoria
01.2000
Skills
- Sales management & strategy
- Account management
- Client management
- Stakeholder management
- Project management
- Visual merchandising
- Leadership & training
- Sales targets & KPIs
- Teamwork and collaboration
- Relationship building and management
- Proficient in Microsoft Suite, SPS Commerce, ABM, Starshippit, Machship, Teams, Canva & CRM's
- Intermediate proficiency in Ecommerce & Dropship services
Websites
Certification
- Safe Food Handlers Certificate
- Food Safety Supervisor
- Responsible Service of Alcohol
Timeline
ACCOUNT MANAGER
RUBIES DEERFIELD PTY LTD
01.2021 - Current
STATE SALES MANAGER VIC/TAS (Retail Appliances Division)
Shriro Australia Pty Ltd
07.2018 - 09.2019
CLIENT MANAGER - HOME IMPROVEMENT DIVISION
Strikeforce Sales & Merchandising
01.2016 - 07.2018
RETAIL ACCOUNT MANAGER - HOUSEWARES DIVISION, VICTORIA
Shriro Australia Pty Ltd
06.2014 - 12.2015
COOKING DEPARTMENT MANAGER
The Good Guys
08.2013 - 06.2014
FLOOR MANAGER / SUPERVISOR & KITCHEN & BATHROOM SHOWROOM TRADE SALES ASSISTANT
Hardy's Mitre 10
08.2006 - 08.2013
Certificate II - Hospitality
TAFE Victoria
Certificate III - Retail Operations
Australian Business Skills Training Centre
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