Hayley Burrell

Lead marketing strategies, projects, and collaboration in Deakin Research, fostering an engaged workforce, ensuring compliance, and achieving goals through targeted communications to research partners, prospective Higher Degree by Research candidates and researchers.

• Collaborated with senior leaders within Office of Deputy Vice Chancellor Research to implement and contribute to strategic plans, elevating marketing and communication strategies to drive organisational goals. Over the last three years research income has increased from 90 million to 200 million.
• Led project allocation within Deakin Research Marketing and Communications Team, ensuring optimal resource utilisation and project success. Managed priority and delivery of over 40 requests weekly.
• Fostered collaborative and accountable work environment, providing vision, role clarity, and development opportunities for staff, resulting in an engaged workforce.
• Effectively managed project life cycles, defining scopes, objectives, and resource requirements, demonstrating strong grasp of project management principles.

Lead the Deakin Research Marketing and Communications digital function, managing channels, implementing strategies, optimising workflows, and fostering innovation for impactful campaigns and projects while effectively collaborating across diverse functions.

• Conducted market research to identify new opportunities and target markets delivering
• Led team of 16 marketing and communications professionals, offering mentoring and coaching to build knowledge and skills.
• Improved website visibility through development and implementation of SEO strategies, increasing website traffic by 50% year on year.
• Implemented marketing automation tools to streamline and automate repetitive marketing tasks. This included implementation of Jungle Mail university wide which has streamlined internal communications.
• Provided expert marketing and communication advice to staff within Deakin Research, Institutes, and Strategic Research Centres, contributing to success of various initiatives.

Strategically managed and optimized digital channels, overseeing websites and social media platforms to enhance online presence, engagement, and achieve organisational goals.

• Oversaw online company presence and project managed redevelopment of corporate website, increasing engagement by 30%.
• Used measurements and assessments to evaluate success of marketing communications and applied insight to future initiatives and strategies.
• Created and implemented impactful strategies across digital channels to drive behaviour change.

• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budget allocation and resource utilisation to maximise marketing ROI.

Managed administrative logistics of events planning, event booking, and event promotions.

Organisers of the Australian National Road Cycling Series and the Great Ocean Road Marathon.