HAYLEY KIKER
Fletcher
Summary
Dynamic and results-driven Business Development Executive and Account Manager with over 20 years of diverse experience in retail management, buying, merchandising, FMCG, media sales, and large-scale account development. Expertise includes supplier engagement, commercial negotiation, store improvement, territory management, and relationship building across independent grocery, corporate retail, convenience, and media sectors. Recognized for operational excellence and leadership capabilities in managing high-volume environments to achieve strong sales outcomes while enhancing customer satisfaction. Proven track record of driving growth through strategic planning, market analysis, and client relationship management reflects a strong commitment to team collaboration and adaptability to evolving market demands.
Overview
23
23
years of professional experience
Work History
Business Development Executive
Direct Connect Consulting
Newcastle, New South Wales
08.2025 - Current
- Drive business development across regional NSW with strong supplier engagement and in-store support.
- Present full product ranges, negotiate introductory deals and build strong retailer relationships.
- Optimise store layouts, assist with charge-through orders, and support merchandising improvements.
- Conduct regular site visits to identify growth opportunities and implement new product launches.
- Developed and executed targeted business strategies to expand client base and increase market share.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Conducted competitor analysis to identify gaps in the market and capitalise on untapped opportunities.
- Improved operational efficiency, streamlining workflow processes and reducing redundancies.
Account Manager
Newcastle Weekly / Hunter & Coastal Lifestyle
Newcastle, New South Wales
04.2025 - Current
- Manage client advertising portfolios across print and digital media.
- Build strong community and business relationships to grow publication revenue.
- Deliver campaign results and ongoing performance insights to clients.
- Developed strategic marketing campaigns to drive brand awareness and engagement.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Established long-term customer relationships to enhance client loyalty and satisfaction.
- Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments.
- Built relationships with customers and community to promote long term business growth.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Proved successful working within tight deadlines and a fast-paced environment.
- Negotiated contracts with clients, achieving favorable terms and maximizing revenue opportunities.
- Developed customized advertising solutions tailored to meet individual client needs, ensuring maximum return on investment.
Key Account Manager
George Weston Foods
06.2024 - 06.2025
- Managed major foodservice clients across NSW.
- Identified strategic growth opportunities and delivered tailored solutions.
- Negotiated contracts, pricing and renewals.
- Presented product ranges and worked cross-functionally with internal teams.
- Cultivated strong relationships with key accounts to enhance customer loyalty and retention.
- Developed tailored solutions to meet client needs, driving sales growth and satisfaction.
- Analyzed market trends to identify new opportunities and optimize account strategies.
- Implemented performance metrics to track account progress, facilitating data-driven decision-making processes.
- Built and maintained strong client relationships to drive business growth.
Assistant Operations Manager & Group Buyer
IGA – 10 Stores
10.2021 - 06.2024
- Oversaw buying, store standards, WHS compliance and HR matters.
- Managed product ranging, pricing, financial targets and supplier relationships.
- Improved merchandising execution across all stores.
- Reviewed financials, inventory and team productivity across the group.
- Trained and mentored staff on operational best practices, improving team performance and engagement.
- Coordinated daily operations across multiple store locations to enhance efficiency and customer satisfaction.
- Analyzed sales data to identify trends, informing strategic decisions for merchandising and promotions.
- Developed and maintained standard operating procedures to ensure consistency in service quality across all stores.
- Established key performance indicators (KPIs) to measure operational success and drive continuous improvement efforts.
- Coordinated with General Manager in different operational issues and promotional activities.
- Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every customer.
- Facilitated smooth transitions during periods of change by providing guidance and support to staff members affected by organizational restructuring or policy updates.
- Negotiated with suppliers for better pricing, enhancing budget efficiency.
- Assisted in recruiting, hiring and training of team members.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated contracts with suppliers to secure favorable pricing and terms.
- Developed and improved account relationships.
Multi-Site Corporate Store Manager
7-Eleven
06.2017 - 10.2021
- Managed multiple high-volume stores, including leading a full new-store opening.
- Improved profitability, reduced shrinkage and strengthened operational performance.
- Trained teams, built capability and strengthened customer experience.
- Oversaw daily operations, ensuring compliance with company policies and standards.
- Collaborated with upper management on strategic planning for future store developments.
- Increased overall store performance by implementing strategic sales techniques and exceptional customer service.
Coles Dedicated Merchandiser
Crossmark Australia
09.2013 - 10.2017
- Merchandised major categories across Coles stores.
- Executed planograms, promotional layouts and stock compliance.
- Built store relationships to support brand success.
Assistant Store Manager
Franklins Supermarkets
04.2003 - 02.2013
- Managed team performance, WHS, inventory and store presentation.
- Oversaw budgets, financial targets and customer satisfaction.
- Trained staff and ensured operational standards.
- Supervised daily store operations to enhance customer service and satisfaction.
- Implemented promotional strategies that increased sales during key events.
- Resolved customer complaints promptly, improving overall shopping experience.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
Bar Staff
Cambridge Hotel
01.2008 - 01.2010
- - Delivered customer service in a high-volume hospitality environment.
Education
High School Certificate -
Singleton High School
01.2005
Skills
- - Business Development & Sales
- - Key Account Management
- - Supplier & Stakeholder Relationships
- - Buying, Ranging & Merchandising
- - Pricing & Margin Improvement
- - Inventory & Stock Control
- - Territory & Store Management
- - Negotiation & Contract Handling
- - WHS & Compliance Leadership
- - Reporting, Forecasting & Strategy
- - Staff Coaching & Development
- - Customer Service Excellence
- - Social Media Branding & Promotion
- - Business development
- - Supplier engagement
- - Retailer relationship management
- - Negotiation skills
Timeline
Business Development Executive
Direct Connect Consulting
08.2025 - Current
Account Manager
Newcastle Weekly / Hunter & Coastal Lifestyle
04.2025 - Current
Key Account Manager
George Weston Foods
06.2024 - 06.2025
Assistant Operations Manager & Group Buyer
IGA – 10 Stores
10.2021 - 06.2024
Multi-Site Corporate Store Manager
7-Eleven
06.2017 - 10.2021
Coles Dedicated Merchandiser
Crossmark Australia
09.2013 - 10.2017
Bar Staff
Cambridge Hotel
01.2008 - 01.2010
Assistant Store Manager
Franklins Supermarkets
04.2003 - 02.2013
High School Certificate -
Singleton High School