Heather Townsley
Sport Sales Executive
Sydney
Summary
Highly organised and accomplished sport sales executive well-versed in monitoring market conditions and Industry changes to promote Foxtel products to customers. Gifted in building connections, demonstrating products and maintaining consistent sales. Persuasive negotiator with forward-thinking and performance-oriented nature.
Overview
9
9
years of professional experience
10
10
years of post-secondary education
2
2
Certifications
Work History
SPORT SALES EXECUTIVE
FOX SPORTS/FOXTEL MEDIA
01.2025 - Current
- Reached revenue targets each month and quarter, including personal targets.
- High-level of market presence (including face to face meetings) to build and nurture relationships
- Proactively developed opportunities with new, creative, and sellable ideas that encapsulate client objectives
- Accurately forecast and manage pipelines
- Assist leader in development and execution of sales strategies to delivery Foxtel Media budgets
- Ensure booking schedules are accurate and oversee campaign delivery and post analysis
SPORT SALES COORDINATOR
FOX SPORTS/FOXTEL MEDIA
01.2023 - 12.2024
- Managed end-to-end campaigns on Foxtel Media’s assets, ensuring achievement or surpassing of campaign objectives, leading to exceeding revenue targets
- Oversaw accurate booking schedules, monitored campaign delivery, conducted optimisation, and performed post-analysis
- Prepared revenue reports and tracked performance against targets
- Demonstrated strong communication skills and deep understanding of Foxtel Media’s unique selling propositions (USPs), business units, and stakeholders
- Regularly interacted with Foxtel Media agencies and customers to facilitate effective campaign management
- Proficient in Microsoft Office, with intermediate to advanced skills in Excel
- Strong time-management skills and regularly communicating with various internal and external stakeholders
- Demonstrated expertise in planning and delivering impactful presentations to diverse audiences
- Successfully managed client accounts, consistently achieving targets and fostering long-term relationships
- Promoted a positive team culture and facilitated effective collaboration to achieve common goals
E - COMMERCE COORDINATOR
PULLEN AND CO HOMEWARES
11.2021 - 12.2022
- Managed product listings, inventory updates, and pricing adjustments to ensure accuracy and competitiveness
- Provided exceptional customer service, resolving inquiries and issues promptly to enhance customer satisfaction
- Assisted in the execution of marketing campaigns, including email newsletters and social media promotions
- Analysed sales data and trends to identify opportunities for growth and improve overall e-commerce performance
- Coordinated with suppliers and logistics partners to ensure timely delivery of products
- Maintained the online storefront, optimising user experience and website functionality
OFFICE ADMINISTRATOR/SALES REPRESENTATIVE
STORAGE KING
06.2021 - 12.2022
- Produced highly accurate internal and external letters and memoranda
- Monitored premises, screened visitors, updated logs and issued passes to maintain security
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions
- Used Microsoft Word and other software tools to create documents and other communications
- Confirmed appointments, communicated with clients and updated client records
- Answered high-volume, multi-line telephone, directing calls to appropriate company personnel
- Sorted, received and distributed mail correspondence between departments and personnel
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance
- Corresponded with clients through email, telephone or postal mail
- Restocked supplies and placed purchase orders to maintain adequate stock levels
- Assisted customers with setting appointments, special order requests, and arranging merchandise pick-up
RETAIL SALES ASSOCIATE
Nextra
02.2016 - 12.2019
- Assisted customers with completing purchases, locating items, and enrolling in reward programs
- Processed transactions by checking pricing, scanning items, applying discounts, and printing receipts
- Managed cash register operations, including handling cash, counting change, and organizing coupons
- Ensured sales floor and merchandise displays were presentable, taking corrective actions such as restocking or reorganising products
- Collaborated with the shift manager to resolve problems and address customer concerns
- Entered reports, expenses, receipts, and sales documents into a digital database
- Utilized POS system to process sales, returns, online orders, and gift card activations
Education
Bachelor of Arts - Media and Communications, Creative Writing
Macquarie University
North Macquarie, NSW 02.2020 - 06.2023
Year 12 -
Caroline Chisolm College
Glenmore Park, NSW 01.2013 - 09.2019
Skills
Strategic Business Planning
Value-based selling
Strategic Digital Marketing
Sales Proficiency
Client Acquisition Skills
Client Account Management
Certification
First Aid/CPR
Timeline
SPORT SALES EXECUTIVE
FOX SPORTS/FOXTEL MEDIA
01.2025 - Current
SPORT SALES COORDINATOR
FOX SPORTS/FOXTEL MEDIA
01.2023 - 12.2024
E - COMMERCE COORDINATOR
PULLEN AND CO HOMEWARES
11.2021 - 12.2022
OFFICE ADMINISTRATOR/SALES REPRESENTATIVE
STORAGE KING
06.2021 - 12.2022
Bachelor of Arts - Media and Communications, Creative Writing
Macquarie University
02.2020 - 06.2023
RETAIL SALES ASSOCIATE
Nextra
02.2016 - 12.2019
Year 12 -
Caroline Chisolm College
01.2013 - 09.2019
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