Summary
Overview
Work History
Education
Skills
Timeline
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Heidi Langdon

Rozelle,NSW

Summary

Proven leader in sales management, leveraging extensive experience at News Corp Australia to drive significant revenue growth and client satisfaction. Expert in strategic planning and relationship building, I excel in developing sales strategies and training teams to exceed targets. Achieved consistent sales increases by mastering CRM software and persuasive negotiations, underscoring a commitment to excellence and results.

Overview

23
23
years of professional experience

Work History

Sales Manager NSW Agencies and Direct

News Corp Australia
06.2021 - Current
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Drove sales by developing multi-million dollar contract sales.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.

Sales Manager Major Accounts

News Corp Australia
05.2019 - 08.2021
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Digital Marketing; Google, Programmatic Display, Social Marketing & Video Content.

Sales Account Manager SMB

News Corp Australia
03.2011 - 08.2021
  • Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.
  • Increased sales revenue by identifying and pursuing new business opportunities.
  • Negotiated prices, terms of sale and service agreements.
  • Built client relationships by acting as liaison between customer service and sales teams.
  • Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
  • Managed portfolio of 80 accounts totalling $1M in sales.
  • Analyzed and reported on customer activity, business trends and areas of concern.
  • Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Anticipated clients' needs by staying in touch on regular basis.
  • Digital Marketing; Google, Programmatic Display, Social Marketing & Video Content
  • Negotiated contracts with favorable terms for both the company and clients, driving mutual success.
  • Oversaw sales forecasting, goal setting and performance reporting for all accounts.
  • Mentored junior account managers to improve overall team performance and drive professional development.
  • Created proposals for new and repeat customer business transactions.

Business Owner

High 5 Promotional Products
09.2001 - 06.2009
  • Established strong customer relationships through excellent communication and attentive service.
  • Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
  • Prepared bank deposits and handled business sales, returns, and transaction reports.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
  • Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
  • Enhanced company profitability by reducing overhead costs and negotiating favorable contracts with suppliers.
  • Boosted revenue by identifying new business opportunities and diversifying product offerings.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Achieved consistent growth in annual revenue through strategic planning and execution of sales initiatives.
  • Increased client satisfaction by implementing innovative business strategies and streamlining processes.
  • Prepared annual budgets with controls to prevent overages.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Assisted in recruiting, hiring and training of team members.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

Education

Certificate 1 Digital - Digital Media

Media Federation of Australia
Sydney, NSW
10.2022

Cerficate 2 Digital - Digital Media

Media Federation of Australia
Sydney, NSW
09.2022

Google Certified - Digital Media

Google
Sydney, NSW
10.2021

Number 1 Sales Specialist in Australia - Selling Skills And Sales Operations

News Corp Australia
Surry Hills, NSW
08.2017

High School Diploma -

Baulkham Hills High School
Baulkham Hills, NSW
12.1993

Skills

  • Relationship Building
  • Sales team training
  • Staff Management
  • Goals and performance
  • Product Knowledge
  • Sales expertise
  • Sales Presentations
  • Client Relationship Management
  • Sales strategy development
  • Direct Sales
  • Sales process
  • Sales Planning
  • Sales Tracking
  • Strategic Planning
  • Goal Setting
  • Account Management
  • Sales operations
  • Sales Reporting
  • New Business Development
  • Solution selling
  • Persuasive Negotiations
  • KPI Tracking
  • Business development and planning
  • Brand-building strategies
  • CRM Software
  • Marketing strategy
  • Salesforce
  • Key Account Management
  • Extensive personal network
  • Pipeline Management
  • Risk Mitigation
  • Strategic account development

Timeline

Sales Manager NSW Agencies and Direct

News Corp Australia
06.2021 - Current

Sales Manager Major Accounts

News Corp Australia
05.2019 - 08.2021

Sales Account Manager SMB

News Corp Australia
03.2011 - 08.2021

Business Owner

High 5 Promotional Products
09.2001 - 06.2009

Certificate 1 Digital - Digital Media

Media Federation of Australia

Cerficate 2 Digital - Digital Media

Media Federation of Australia

Google Certified - Digital Media

Google

Number 1 Sales Specialist in Australia - Selling Skills And Sales Operations

News Corp Australia

High School Diploma -

Baulkham Hills High School

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