Helen O'Carroll

• Head of retail operations, driving and maintaining growth in a confronting and challenging market.
• Management of all budget allocations across retail operations, Human Resources, and all seasonal collections.
• Development of training and employment pathways for students on working visas and author of all onboarding policies and procedural manuals.
• Production and procurement manager operating in an on shore ethical, transparent supply chain, expanding the BAY Active brand from its initial activewear category to a comprehensive lifestyle and fashion offering.
• Responsible for the sourcing and selection of all woven fabrics from Dead Stock suppliers, and development of bespoke knitted jerseys for lifestyle and activewear categories.
• Initiate and develop stakeholder relationships maintaining a competitive edge supporting strategic business objectives.
• Author of all copy on BAY Active website imparting brand values of ethical practice, industry impact, transparency, inclusivity and sustainability.
• Conversant in all areas of production, from concept to design with patternmakers, interpretation to machinists at sample stage and throughout the critical production path to arrest potential set backs.

• Buyer and planner for indent fashion, footwear and accessories categories for the Byron Hunter and Byron Swoon retail stores, bringing the best of Australian fashion to the retail floor such as Manning Cartel, Ginger & Smart, Indigo, Bracewell, alongsie independent brands and start ups, ensuring successful, in season sell through.
• Designed and managed on shore critical production path for injection ranges, selecting all woven fabrics and trims.
• Recruited, inducted and managed outstanding sales teams ensuring hallmarks of all brands imparted in store, leading the customer service team to deliver an unforgettable, enduring experience ensuring customer loyalty and dedication.
• Host of in store "Meet your Maker" events offering customers and insight into how a collection is created, and an opportunity to meet the maker engendering brand loyalty.

Under the guidance of Aṉangu Pitjantjatjara

Yankunytjatjara Elder women;

• Grant recipient from Australia Council to build and steer an arts centre in Pipalyatjara on the APY lands.
• Managed all aspects of the centre, supporting artists in their creative direction in a non English speaking environment
• Teacher of cutting and sewing in preparation for print and batik onto garments.
• Responsible for relevant communication and agreements between the artists and galleries and retail stores.