Summary
Overview
Work History
Skills
Professional Highlights
References
Timeline
Generic

Helen Rooke

Prahran,VIC

Summary

Enthusiastic and experienced administration, operations, and marketing manager with extensive experience and a proven track record within advertising agencies and a range of national brands, including work in government, media, construction, and retail sectors. A strategic thinker with sound written and verbal skills, combined with a strong focus on mentoring staff to capitalize on talent and potential.

While highly motivated, I have a clear understanding and appreciation of designated reporting lines, and I strive to build high-performing, collaborative relationships with internal and external stakeholders.

Overview

35
35
years of professional experience

Work History

Operations/Admin Manager (Contract)

Australian Sports Camps
Melbourne , VIC
03.2022 - 03.2025
  • Office Administration and customer service liaison
  • Managed the booking of venues and coaches.
  • Organisation of 3- day sports programs for children in WA and SA
  • Managing budgets and liaising with parents

Account Service & Copy Writing Admin and Academic Tutoring

Freelance
Melbourne , VIC
03.2020 - 03.2022
  • Brand Quest (Marketing Agency) – Account Service, Copywriting and Administration (Freelance)
  • Tyrell Publicity and PR – Snr Copywriter and Media Planning (Freelance)
  • Albert Park College – Tutoring special needs students onsite and online (Part Time)

Marketing Manager

Porter Davis Homes
Melbourne, VIC
10.2014 - 02.2020
  • 5M Marketing Budget
  • Management of 4 staff Marketing & in-house Creative
  • Managed workflow and customer engagement
  • Authored and project managed winning HIA Builder submission.
  • Performed market analysis to better understand target audiences.
  • Developed and implemented marketing plans for new products.

Marketing Manager

Boost Juice
Melbourne, VIC
02.2011 - 09.2014
  • 2.6M Marketing Budget. 3 diret reports
  • Nurtured relationships with Franchise Partners
  • Developed and implemented marketing plans for new products.
  • Created content for promotional materials, including brochures, flyers, and websites.

Senior Account Director

Grey Advertising
Melbourne, VIC
03.2008 - 09.2010
  • Account: Mitre 10

Marketing Manager

Melbourne Zoo
Melbourne , VIC
03.2006 - 02.2008
  • Marketing of Melbourne Zoo and co-ordination of Zoo Twilight Concert event
  • 1.3M Marketing Budget

Group Account Director

Clemenger Harvie Edge
Melbourne, VIC
07.2001 - 12.2004
  • Clients: CPA, Melbourne Museum, Guardian Pharmacies, Australia Post, Home Hardware
  • Billings of 3.8M. 2 direct reports.

Senior Communications Director

George Patterson Bates
Sydney, NSW
11.1996 - 05.2001
  • Clients: Tourism NSW, 2000 Olympics for 7 Network, Avis, Warner Lambert (Sudafed/Zyrtec) Schwarzkopf, Traveland, Katies
  • Billings of 6M. 4 direct reports

Admin/ Account Manager

Mattingly
Melbourne, VIC
11.1989 - 01.1995
  • Accounts: Myer, TAB, Herald Sun, Sunday Herald Sun, The Met, Amcal, Vic Health, Melbourne City Marketing

Skills

  • Administrative skills
  • Microsoft Office Suite
  • CRM skills
  • Wordpress, Shopify
  • Customer service
  • Dispute resolution
  • Workflow and critical path management
  • Event management
  • Relationship building
  • Franchise relations
  • Business analysis
  • Strategic planning
  • Briefing
  • Budgeting
  • Creative and content copywriting
  • Research briefings
  • Integrated marketing communications skills
  • Stakeholder development

Professional Highlights

Australian Sports Camps, Handled all office admin and customer communication.

Increased participation during first 2 years achieving bonus payments.

Porter Davis Homes, Launch of ‘Respect' and ‘More thought Built in' campaign.

Author/Project Manager of Vic & Australian Award Winning 2019 HIA Professional

Builder submission.

CHE, Lead account service on ‘Being a CPA can take you places' (Membership increase

14% in 6 months). Speaker at National Guardian conference in NZ.

George Patterson Bates, Lead Account Service Channel 7 - 2000 Olympic campaign‘Every breath you take'. Tourism NSW campaign re-launch (Travel increase of 18% over

12 months). Assumed role of Marketing Manager at Tourism NSW for 8 weeks at Tourism NSW Marketing Managers request, when client was overseas.

References

References available upon request.

Timeline

Operations/Admin Manager (Contract)

Australian Sports Camps
03.2022 - 03.2025

Account Service & Copy Writing Admin and Academic Tutoring

Freelance
03.2020 - 03.2022

Marketing Manager

Porter Davis Homes
10.2014 - 02.2020

Marketing Manager

Boost Juice
02.2011 - 09.2014

Senior Account Director

Grey Advertising
03.2008 - 09.2010

Marketing Manager

Melbourne Zoo
03.2006 - 02.2008

Group Account Director

Clemenger Harvie Edge
07.2001 - 12.2004

Senior Communications Director

George Patterson Bates
11.1996 - 05.2001

Admin/ Account Manager

Mattingly
11.1989 - 01.1995

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Helen Rooke