Summary
Overview
Work History
Education
Skills
Websites
Interests
Work Availability
Software
Timeline
Henry Otto

Henry Otto

Melbourne,VIC

Summary

With a proven track record at ASICS, I excel in driving brand growth and market leadership through strategic sales coaching and partnership development. My expertise in e-commerce strategy and keen analytical skills have significantly expanded market share, demonstrating a unique blend of technical and interpersonal prowess.

Overview

38
38
years of professional experience

Work History

Director of Sales and Marketing

Concave International
Melbourne, Victoria
02.2015 - 01.2024

Concave is an Australian Football Boot Company . I have been responsible for growing the brand within the Australian market as well as in the UK . My industry experience has resulted in the brand being a market leader in the soccer and football boot segments with growth in the US and Europe forecast in the future

  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Analyzed sales and marketing data for improved strategies.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Strengthened communication skills through regular interactions with others.

Company Director

Stringers Sports Store
01.1991 - Current
  • I am the owner of Stringers Sports Store in Clayton , a family owned business since 1956. We are a member of the INTERSPORT group and trade both on - line and in store.
  • Boosted company efficiency by streamlining processes and implementing effective management strategies.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Raised property accuracy and accountability by creating new automated tracking method.
  • Increased revenue by identifying new business opportunities and implementing successful marketing campaigns.
  • Executed digital marketing channel strategies and tactics for content creation, paid search, search engine optimization and social media to achieve client's goals.
  • Implemented robust risk management strategies to mitigate potential threats, ensuring the long-term stability and success of the company.
  • Maximized profitability through the implementation of cost-saving measures and budgetary controls.

Sales Director

ASICS
01.1995 - 11.2012
  • Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
  • Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise.
  • Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Collaborated with marketing teams to help sales campaigns reach target audiences.
  • Implemented systems and procedures to increase sales.

Sales Representative

Lotto Australia
03.1987 - 04.1991
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Streamlined sales process, reducing time from lead to close.
  • Boosted team morale and productivity by leading weekly sales strategy meetings.

Education

Bachelor of Commerce -

Monash University, Melbourne, VIC
09-1989

Dux of Melbourne High School

Skills

  • Sales Coaching
  • Pricing strategy
  • Sales Presentations
  • Partnership Development
  • Sales Training
  • Web Analytics
  • E-commerce strategy
  • Product positioning
  • Key Account Management
  • Product Launches
  • Competitor Analysis
  • Marketing Plan Development
  • Marketing Analytics
  • Sales Performance
  • Budget Development

Interests

  • Enjoy hobbies that combine physical activity with outdoor exploration
  • Outdoor Recreation
  • Music
  • Web Development and Design
  • Team Sports
  • I have a passion for photography and editing photos
  • Photography
  • Wine Tasting

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Excel

Word

Word Press

Power Point

Timeline

Director of Sales and Marketing - Concave International
02.2015 - 01.2024
Sales Director - ASICS
01.1995 - 11.2012
Company Director - Stringers Sports Store
01.1991 - Current
Sales Representative - Lotto Australia
03.1987 - 04.1991
Monash University - Bachelor of Commerce ,
Henry Otto