Heshan Perera
Digital Marketing Manager
Melbourne,VIC
Summary
I’m a Digital Marketing Manager with 20 years of experience driving brand growth and customer acquisition. I specialize in data-driven strategies, campaign optimization, and consumer insights to maximize engagement and ROI. With a strong track record of leading teams and delivering results on time and within budget, I thrive on turning challenges into opportunities for business success.
Overview
22
22
years of professional experience
11
11
years of post-secondary education
6
6
Certifications
1
1
Language
Work History
Senior Manager – Digital Acquisitions
Hutchison Telecommunications
12.2023 - Current
- Design and implemented an Online SIM Order platform (Hutch - Ordering System)
- Achieved 50k subscriptions within a year
- 5 major campaigns on social media with micro-targeted campaigns
- Oversee and implement the overall digital marketing strategy while managing the core budget
- Achieved 19% growth in sales in all digital channels while maintaining CPC under 0.70 for display ads
- Manage a team of 4 to implement product, digital marketing campaigns, UI/UX
- Develop reports based on Google Analytics and digital campaigns
- Implement partnerships with eCommerce Channels
- Reciprocal deals where we partner on promotions
- Designed and Launched Online SIM purchase platform
- 50k acquisition in one year with 84% retention
- Achieved a CTR of 9.5% on marketing campaigns
- Have Successfully launched and managed over thirty products and services from technology to FMCG sectors
- Launch of video streaming platform with over $100k revenue month on month and over 500k subscriptions
- During the pandemic, increased revenue by 30%+ on the Online recharge portals with new partnerships and digital marketing promotions
- Currently leading a team of 4 with product, digital marketing, UI/UX design and operations
Manager Content & VAS
Bharti Airtel LTD
01.2020 - 10.2021
- Implemented Product Roadmap for VAS Content, OTT apps and Modern Trade (online recharge)
- Responsible for overall Revenue and customer acquisition targets for above verticals
- Achieved overall 31% growth in revenue during pandemic via Digital channels
- Developed new partnerships with key modern trade partners, expand digital footprint
- Onboarded 3 retails chains and 2 lifestyle store partners
- Executed marketing campaigns via social media During pandemic to increase engagement and traffic conversions, over $150k in Month-on-month revenue
Manager Content Development & VAS
Dialog Axiata Ltd
02.2016 - 12.2018
- Develop a Product Roadmap for Digital Content Services and execute planned strategies
- Led a team of Product Managers to Launch & manage new video stream apps in Sri Lanka (I.e
- – Dialog ViU, ViuTube, MyTV)
- Source and set up a digitized content library which included local and international Content
- Established key Partnerships with OTTs such as Netflix, iFlix, Hungama, ALT Balaji, YupTV, EROS now and other regional partnerships
- Initiate original content production by Dialog (i.e., Rummassala, Sunday 3to6)
- Achieved 15%+ month-on-month revenue for Content services with incremental revenue from new services
Program Manager
Axiata Group Berhad
06.2012 - 01.2016
- Setting up 'Axiata Group wholesale services' and 'Qorus Alliance' to cooperate between 11 partner mobile operators in APAC and South Asia
- Developed new partnerships on International Roaming between partner operators to offer new products/services to end consumers
- Implemented roaming and IDD wholesale agreements within the membership
- Led overall re-branding exercise for partner operators
Product & Marketing Development Specialist
Dialog Axiata Ltd
07.2008 - 05.2012
- Responsible for driving revenue in the IDD Product range
- Manage day-to-day operations of the international product range
- Increase in revenue year on year from 2008 to 2011, which is incremental to the subscriber base growth in the same period
Group Marketing Executive
Dipped Product PLC
01.2003 - 01.2005
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Education
MBA - Business Management
University of Southern Queensland
Toowoomba, QLD 05.2016 - 07.2018
Bachelor of Science - Business
Manchester Metropolitan University
United Kingdom 09.1999 - 07.2003
Diploma - Marketing Management
Charted Institute of Marketing
Colombo, Sri Lanka 04.2001 - 12.2005
Skills
Digital Marketing
SEO/SEM
Product Execution
Branding and Marketing
UI / UX Design
A/B Testing
Customer Journey design
Strategic planning
Talent development
Operations management
Team leadership
Certification
Professional Diploma in Digital Marketing - Asia Pacific Institute of Digital Marketing
Interests
- Road Trips
- Movies and music
Personal Information
- Date of Birth: 01/29/81
- Marital Status: Single
Awards
- Bravo award for Online Recharge Revenue enhancement (Bharti Airtel)
- Bravo Team award for launching franchise operations (Bharti Airtel)
- New Business Creation – Silver award (Axiata Connect) (Dialog Axiata PLC)
- Bravo award, Best Individual Performer (Dialog Axiata PLC)
- Innovation of the Year – Silver award (Skype from Mobile) (Dialog Axiata PLC)
Timeline
Senior Manager – Digital Acquisitions
Hutchison Telecommunications
12.2023 - Current
Manager Content & VAS
Bharti Airtel LTD
01.2020 - 10.2021
MBA - Business Management
University of Southern Queensland
05.2016 - 07.2018
Manager Content Development & VAS
Dialog Axiata Ltd
02.2016 - 12.2018
Program Manager
Axiata Group Berhad
06.2012 - 01.2016
Product & Marketing Development Specialist
Dialog Axiata Ltd
07.2008 - 05.2012
Group Marketing Executive
Dipped Product PLC
01.2003 - 01.2005
Diploma - Marketing Management
Charted Institute of Marketing
04.2001 - 12.2005
Bachelor of Science - Business
Manchester Metropolitan University
09.1999 - 07.2003