Hijab Ahmed
Melbourne,VIC
Summary
Enthusiastic individual with a passion for achieving efficiency within an organization. Experience and skills enable a better understanding of processes. Results-driven professional with extensive experience in sales and marketing. Skilled in crafting and implementing strategic plans that drive revenue growth. Collaborative team player focused on achieving results through adaptability and effective communication. Exceptional skills in campaign management, and customer relationship building.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Solutions Development Reprenstative
Flow Power
08.2025 - Current
- Qualifying leads based on lead criteria and objectives
- Providing an informed introduction to Flow Power’s products and services tailored to the customers’ needs
- Building and cultivating relationships with leads by initiating communication, following up, and responding to queries with accurate information
- Consistently meeting outbound contact and qualified lead targets by contacting telephone leads derived from lists, referrals, and other advertising & marketing programs
- Transitioning qualified leads to the Sales Team
- Supporting account management and business development staff as needed
- Managing data and communications with leads within the CRM and other records, ensuring accurate and timely logging of all communications
Sales and Marketing Manager
NAMMA Training
08.2023 - 03.2025
- Managed multi-channel lead generation for NAMMA Training CrossFit across WhatsApp, calls, website inquiries (via Zoho CRM), social media, and walk-ins, increasing lead volume by 45% (from 500 to 725 monthly leads) across 4 outlets in Bangalore.
- Streamlined trial setup and follow-up processes, scheduling trials for each centre and conducting post-trial follow-ups, boosting lead-to-membership conversion rates by 30% (from 20% to 26%), resulting in 180 new memberships monthly.
- Developed and reviewed sales pipelines for 4 outlet locations, collaborating with senior leadership and the CEO, achieving a 95% sales target attainment rate and generating ~$27,000 AUD lakhs in monthly revenue consistently.
- Created and managed client invoicing and payment tracking forms, enhancing onboarding efficiency by 25% and reducing payment disputes by 15%, supporting a client portfolio of 600+ active members.
- Optimized lead cycle and customer journey in Zoho CRM, reducing average lead response time by 35% (from 24 to 15.6 hours) and increasing customer satisfaction scores by 20% through personalized engagement.
- Executed renewal follow-ups and upselling strategies across all locations, increasing membership renewals by 22% (from 55% to 67%) and generating an additional ₹3 lakhs in monthly revenue through upsell packages.
- Coordinated with centre leads by creating and sharing Excel-based performance trackers, improving lead conversion rates by 18% through consistent follow-ups on customer attendance and engagement.
- Designed and launched social media campaigns for Mother’s Day, Valentine’s Day, and centre launches, driving a 40% increase in social media engagement (from 8K to 11.2K interactions) and contributing to 150 new memberships per campaign.
- Developed pricing strategies and referral policies, customizing membership packages that increased average customer spend by 12% (~100$ to 120$ /month) and drove 100 new memberships via referrals in 6 months.
- Tracked marketing campaigns using Google Analytics, optimizing spend to achieve a 25% ROI on Google Ads and Meta (Instagram) campaigns, contributing $5000 AUD in additional monthly revenue.
- Led Google Ads and social media campaign strategies, increasing website traffic by 50% (from 10K to 15K monthly visits) and generating 200 new leads per month through targeted digital marketing.
- Consistently achieved monthly sales targets of $30000 AUD, earning recognition as the top performer by driving strategic sales initiatives and exceeding targets by 10% in 8 out of 12 months.
- Managed a team of 4 sales professionals, assigning tasks for cold calling and inbound inquiry management, improving team productivity by 30% and achieving a 90% success rate in meeting individual sales quotas.
Sales and Marketing Executive
Area 83
07.2018 - 09.2021
- Customer Acquisition: Acquired 20 new customers per month, increasing conversion rates by 12% while reducing customer acquisition cost by 4%.
- Hospitality: Improved guest satisfaction to 92% and drove repeat business, resulting an increase in bookings over 12 months.
- Network Marketing & Sales: Expanded sales network leading to a 17% increase in affiliate/partner sales revenue.
- Social Media Monitoring: Boosted social media audience by 28% and improved engagement rate to 42%, supporting overall brand awareness.
- Collaboration: Collaborated with sales and marketing teams to raise lead conversion rates by 35% and enhancing overall customer retention
- Pricing Strategy: Developed new pricing strategies that increased gross margin by 4.5% and boosted average deal size.
- Reporting & Analysis: Implemented data-driven reporting and campaign analyses, enabling an improvement in qualified lead generation efforts.
Intern | Digital Marketing and Sales Events
Blisswater Industries Pvt. Ltd
02.2023 - 04.2023
- Kept track of RSVP lists, facilitating accurate headcounts for each event.
- Supported events execution and venue set up and tear down.
- Participated in post-event evaluations, providing valuable feedback for future improvements.
- Managed inventory of event supplies, ensuring timely replenishment when required.
- Assisted in content development for events, drafting and distributing promotional materials.
- Participated in brainstorming sessions to generate creative ideas for enhancing future events experiences.
Intern | Sales & Marketing
SGBS Unnati Foundation
08.2022 - 09.2022
- Recruitment, event organization, development of strategies for digital communication expansion, Project design development
Intern | Sales & Marketing
Monkey on Hot Bricks
04.2017 - 05.2020
- Company Overview: A production house based out of Bombay.
- Involved in marketing & advertisements of Smash- largest Entertainment Arena in India with top celebrities like Virat Kohli
Education
Master of Arts - Advertising and Public Relations
St. Joseph's University
06.2025
Bachelor of Arts - Journalism and Mass Communication
CMS, Jain University
01.2018
Skills
- Task planning and prioritization
- Analytical problem solving
- Innovative problem-solving
- Time management
- Team leadership
- Experience with Photoshop, Illustrator, and Canva
- Experienced in Excel, Word, and PowerPoint applications
- Sales tracking
- CRM management
- Database maintenance
- Referral pipeline development
- Sales projections
- Document management
Certification
- Canva: Marketing with Canva
- Canva: Graphic Design Essentials
- Google: Digital Marketing and E-Commerce Professional Certificate
Accomplishments
- Certificate of Excellence in Photo Journalism- CMS, Jain University.
- Worked with Benneth Coleman & Company Ltd. as an event management volunteer to support executives and high profile individuals
- Modelled for QuebyM, a high-end jewellery brand.
- Acted as the lead actress in a global advertisement campaign for Clean & Clear, an internationally recognized skincare brand.
Timeline
Solutions Development Reprenstative
Flow Power
08.2025 - Current
Sales and Marketing Manager
NAMMA Training
08.2023 - 03.2025
Intern | Digital Marketing and Sales Events
Blisswater Industries Pvt. Ltd
02.2023 - 04.2023
Intern | Sales & Marketing
SGBS Unnati Foundation
08.2022 - 09.2022
Sales and Marketing Executive
Area 83
07.2018 - 09.2021
Intern | Sales & Marketing
Monkey on Hot Bricks
04.2017 - 05.2020
Master of Arts - Advertising and Public Relations
St. Joseph's University
Bachelor of Arts - Journalism and Mass Communication
CMS, Jain University