Hijab Ahmed
Melbourne,Australia
Summary
Results driven sales and marketing professional with a proven record of exceeding sales targets, driving high value client acquisition, and delivering exceptional customer experiences in competitive markets. Skilled in multi-channel lead generation and strategic upselling, consistently achieving 10–30% growth in revenue, conversion, and retention. Adept at building enduring client relationships, personalizing engagement, and curating premium product experiences to inspire loyalty. Combines commercial business acumen with analytical insight to optimize sales pipelines, marketing campaigns, and pricing strategies, resulting in sustained business growth. Recognized as a top performer for consistently surpassing sales goals and fostering brand engagement through compelling storytelling and tailored service.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales and Marketing Manager
NAMMA Training
08.2023 - 03.2025
- Managed multi-channel lead generation for NAMMA Training CrossFit across WhatsApp, calls, website inquiries (via Zoho CRM), social media, and walk-ins, increasing lead volume by 45% (from 500 to 725 monthly leads) across 4 outlets in Bangalore.
- Streamlined trial setup and follow-up processes, scheduling trials for each centre and conducting post-trial follow-ups, boosting lead-to-membership conversion rates by 30% (from 20% to 26%), resulting in 180 new memberships monthly.
- Developed and reviewed sales pipelines for 4 outlet locations, collaborating with senior leadership and the CEO, achieving a 95% sales target attainment rate and generating ~$27,000 AUD lakhs in monthly revenue consistently.
- Created and managed client invoicing and payment tracking forms, enhancing onboarding efficiency by 25% and reducing payment disputes by 15%, supporting a client portfolio of 600+ active members.
- Optimized lead cycle and customer journey in Zoho CRM, reducing average lead response time by 35% (from 24 to 15.6 hours) and increasing customer satisfaction scores by 20% through personalized engagement.
- Executed renewal follow-ups and upselling strategies across all locations, increasing membership renewals by 22% (from 55% to 67%) and generating an additional ₹3 lakhs in monthly revenue through upsell packages.
- Coordinated with centre leads by creating and sharing Excel-based performance trackers, improving lead conversion rates by 18% through consistent follow-ups on customer attendance and engagement.
- Designed and launched social media campaigns for Mother’s Day, Valentine’s Day, and centre launches, driving a 40% increase in social media engagement (from 8K to 11.2K interactions) and contributing to 150 new memberships per campaign.
- Developed pricing strategies and referral policies, customizing membership packages that increased average customer spend by 12% (~100$ to 120$ /month) and drove 100 new memberships via referrals in 6 months.
- Tracked marketing campaigns using Google Analytics, optimizing spend to achieve a 25% ROI on Google Ads and Meta (Instagram) campaigns, contributing $5000 AUD in additional monthly revenue.
- Led Google Ads and social media campaign strategies, increasing website traffic by 50% (from 10K to 15K monthly visits) and generating 200 new leads per month through targeted digital marketing.
- Consistently achieved monthly sales targets of $30000 AUD, earning recognition as the top performer by driving strategic sales initiatives and exceeding targets by 10% in 8 out of 12 months.
- Managed a team of 4 sales professionals, assigning tasks for cold calling and inbound inquiry management, improving team productivity by 30% and achieving a 90% success rate in meeting individual sales quotas.
Sales and Marketing Executive
Area 83
07.2018 - 09.2021
- Customer Acquisition: Acquired 20 new customers per month, increasing conversion rates by 12% while reducing customer acquisition cost by 4%.
- Hospitality: Improved guest satisfaction to 92% and drove repeat business, resulting an increase in bookings over 12 months.
- Network Marketing & Sales: Expanded sales network leading to a 17% increase in affiliate/partner sales revenue.
- Social Media Monitoring: Boosted social media audience by 28% and improved engagement rate to 42%, supporting overall brand awareness.
- Collaboration: Collaborated with sales and marketing teams to raise lead conversion rates by 35% and enhancing overall customer retention
- Pricing Strategy: Developed new pricing strategies that increased gross margin by 4.5% and boosted average deal size.
- Reporting & Analysis: Implemented data-driven reporting and campaign analyses, enabling an improvement in qualified lead generation efforts.
Intern | Digital Marketing and Sales Events
Blisswater Industries Pvt. Ltd
02.2023 - 04.2023
- Kept track of RSVP lists, facilitating accurate headcounts for each event.
- Supported events execution and venue set up and tear down.
- Participated in post-event evaluations, providing valuable feedback for future improvements.
- Managed inventory of event supplies, ensuring timely replenishment when required.
- Assisted in content development for events, drafting and distributing promotional materials.
- Participated in brainstorming sessions to generate creative ideas for enhancing future events experiences.
Intern | Sales & Marketing Executive
SGBS Unnati Foundation
08.2022 - 09.2022
- Recruitment, event organization, development of strategies for digital communication expansion, Project design development
Intern | Sales & Marketing Executive
Monkey on Hot Bricks
04.2017 - 05.2020
- Company Overview: A production house based out of Bombay.
- Involved in marketing & advertisements of Smash- largest Entertainment Arena in India with top celebrities like Virat Kohli
Education
Master of Arts - Advertising and Public Relations
St. Joseph's University Bangalore
Bachelor of Arts - Journalism and Mass Communication
CMS, Jain University Bangalore
Skills
- AI for Sales & Marketing: Use tools like Perplexity , Grok, Claude to research ideas, create marketing prompts, and plan campaigns
- Content Creation: Make engaging videos and visuals using Sora and Veo 3 to tell stories that connect with customers
- Online Advertising & SEO: Run and optimise Google Ads campaigns, track SEO performance, and improve search rankings
- Analytics: Use Google Analytics to understand website visitors, track results, and make smarter marketing decisions
- Design & Storytelling: Create eye-catching marketing materials in Photoshop, Illustrator, and Canva to bring brand stories to life
- Task Planning & Prioritisation: Organise work effectively to meet deadlines and manage multiple projects at once
- Problem Solving: Apply analytical thinking and innovative solutions to overcome challenges
- Time Management: Balance priorities to achieve both short-term and long-term goals
- Team Leadership: Lead and motivate teams to achieve targets and deliver high-quality results
- Sales Management: Track sales performance, manage referral pipelines, and create accurate sales projections
- CRM & Database Management: Maintain customer databases and manage CRM systems to improve client engagement
- Document Management: Keep records organised and easy to access using tools like Excel, Word, and PowerPoint
Certification
- Canva: Marketing with Canva
- Canva: Graphic Design Essentials
- Google: Digital Marketing and E-Commerce Professional Certificate
Accomplishments
- Certificate of Excellence in Photo Journalism- CMS, Jain University.
- Worked with Benneth Coleman & Company Ltd. as an event management volunteer to support executives and high profile individuals
- Modelled for QuebyM, a high-end jewellery brand.
- Acted as the lead actress in a global advertisement campaign for Clean & Clear, an internationally recognized skincare brand.
Timeline
Sales and Marketing Manager
NAMMA Training
08.2023 - 03.2025
Intern | Digital Marketing and Sales Events
Blisswater Industries Pvt. Ltd
02.2023 - 04.2023
Intern | Sales & Marketing Executive
SGBS Unnati Foundation
08.2022 - 09.2022
Sales and Marketing Executive
Area 83
07.2018 - 09.2021
Intern | Sales & Marketing Executive
Monkey on Hot Bricks
04.2017 - 05.2020
Bachelor of Arts - Journalism and Mass Communication
CMS, Jain University Bangalore
Master of Arts - Advertising and Public Relations
St. Joseph's University Bangalore
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