Geko Marketplace - E-commerce Platform for Aboriginal Artists,
User-Centered Design (UCD)
- Conducted in-depth user interviews and market research with Aboriginal community members,
- Analyzed unemployment data using Tableau to project potential economic impact.
- Developed user personas and journey maps to inform the e-commerce platform design.
- Created high-fidelity, responsive prototypes in Figma, optimizing for user experience and conversion.
- Implemented accessibility features to ensure inclusive design
Skills: User Research, Data Analysis, E-commerce UX, Prototyping, Accessibility Design.
Campus Music App,
User Experience-Centered Design (ECD)
- Designed an immersive app integrating music streaming with language learning
- Analyzed unemployment data using Tableau to project potential economic impact.
- Conducted ethnographic studies to understand user motivations and learning patterns.
- Created interactive prototypes focusing on engagement and retention strategies.
- Implemented gamification elements to enhance the learning experience Skills: Mobile App Design, User Engagement Strategies, Gamification, Educational UX.
Everfriend Wellness App,
User-Centered Design (UCD)Developed
- A mental health app focusing on stress reduction and social connection.
- Conducted extensive user research to understand student stress and loneliness issues.
- Created user personas and empathy maps to guide feature development
- Designed and iterated on prototypes based on continuous user feedback
- Implemented features to encourage healthy habits and social connections
Skills: User Research, Behavioral Design, Prototyping, Mental Health UX
Omnifood Website,
Lean UX
- Redesigned a food delivery service website using iterative design sprints
- Created and tested multiple landing page variants to optimize conversion rates
- Implemented A/B testing to refine user flows and call-to-action elements.
- Designed a responsive, mobile-first interface to enhance cross-device user experience
Skills: Web Design, Conversion Rate Optimization, Responsive Design, A/B Testing
D-Bot Delivery Concept,
Lean UX
- Conceptualized an automated last-mile delivery solution for urban environments
- Rapidly prototyped and tested concepts with potential users
- Utilized minimum viable product (MVP) approach to prioritize key features
- Iteratively refined the concept based on user feedback and market insights
- Designed a dashboard interface for real-time tracking and robot management
Skills: Rapid Prototyping, MVP Development, Iterative Design, IoT Interface Design