Hitesh Indugu
Melbourne,VIC
Summary
Product marketing professional skilled in developing and executing marketing strategies that drive product success. Known for collaborative approach and ability to adapt to dynamic market conditions while focusing on achieving results. Reliable team player with expertise in market analysis, campaign management, and brand development.
Overview
4
4
years of professional experience
Work History
Product Marketing Specialist (Part-time)
Drinxfactory Group
10.2024 - Current
- Conducting competitor and market research to support strategic planning and positioning
- Coordinating in-store activations and promotional events to increase product visibility and sales
- Analyzing customer data and feedback to refine messaging and enhance engagement
- Collaborating with the sales team to align marketing efforts with business goals which helps improving sales by almost 30%.
- Supporting the development of marketing collateral and digital content to ensure brand consistency
- Developed and executed targeted marketing campaigns to enhance brand awareness and drive product adoption.
- Conducted market research to identify trends, consumer preferences, and competitive positioning.
- Worked on a recent marketing campaign for Stomping Ground which resulted in an overall sales growth of 27%
Campaign Manager
Lajawaab Foods Pvt Ltd
01.2025 - 06.2025
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Managed multi-channel campaigns, optimizing performance across digital platforms and traditional media.
- Collaborated with cross-functional teams to ensure alignment of campaign objectives with organizational goals.
- Analyzed campaign performance metrics, providing actionable insights for continuous improvement and strategic adjustments.
- Coordinated project timelines, ensuring timely delivery of assets and adherence to budget constraints.
Sales Executive
Swatch and Tissot
10.2023 - 05.2024
- Delivered excellent customer service and consistently surpassed sales targets through effective product knowledge, persuasive communication, and strong interpersonal skills.
- Maintained brand image while managing inventory and visual merchandising in a fast-paced retail environment.
- Developed and maintained strong customer relationships to drive sales growth.
- Collaborated with team members to execute promotional campaigns effectively.
- Best performer of the month contributing to 38% of store sales target.
Sales and Marketing Specialist
Hari Om Enterprises
01.2021 - 06.2023
- Developed targeted marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends and customer feedback to refine product offerings and improve sales strategies.
- Collaborated with cross-functional teams to execute promotional events, increasing overall attendance and customer interaction.
- Conducted competitor analysis to identify opportunities for differentiation in messaging and service delivery.
- Trained new team members on sales techniques and marketing best practices to ensure consistent performance standards.
Education
Master of Business - Marketing
Monash University
Caulfield, VIC10.2025
Graduate Certificate - Business
Monash University
Caulfield, VIC06.2024
Bachelor of Accountancy And Finance - Accounting and Finance
Somaiya University
Mumbai India02.2023
Skills
- Product marketing
- Brand strategy
- Content creation
- Campaign management
- Market research
- Digital marketing
- Google Analytics
- Social media management
- CRM platforms
- Financial reporting
- Target market identification
- Social media marketing
- Product launches
- Product positioning
- Customer segmentation
- Competitive analysis
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Marathi
Native or Bilingual
Timeline
Campaign Manager
Lajawaab Foods Pvt Ltd
01.2025 - 06.2025
Product Marketing Specialist (Part-time)
Drinxfactory Group
10.2024 - Current
Sales Executive
Swatch and Tissot
10.2023 - 05.2024
Sales and Marketing Specialist
Hari Om Enterprises
01.2021 - 06.2023
Master of Business - Marketing
Monash University
Graduate Certificate - Business
Monash University
Bachelor of Accountancy And Finance - Accounting and Finance
Somaiya University
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