Holly Bennett
Mount Barker,WA
Summary
Results-driven marketing professional with expertise in event coordination, digital marketing, and stakeholder management. Proven ability to develop strategic partnerships and implement effective communication strategies that enhance brand visibility and engagement.
Overview
17
17
years of professional experience
Work History
Business Partner, Marketing and Communications
South Metropolitan TAFE
Fremantle, WA
09.2023 - 04.2024
- Developed strategic partnerships to enhance business growth opportunities.
- Developed and implemented internal and external communications, corporate events, and sponsorship strategies, aligning them with organizational direction and messaging.
- Managed stakeholder communications to ensure clarity and engagement throughout projects.
- Coordinated corporate events such as conferences, expos, networking events, and launch events aimed at increasing brand awareness and building a professional community within the TAFE sector.
- Cultivated relationships with key stakeholders to increase collaboration across departments.
- Understood strategic objectives and trends that impact work plans, ensuring initiatives support organizational goals and programs.
- Coordinated the development of corporate communication policies and procedures to maintain consistency and quality.
- Identified and assessed project performance, initiating changes when necessary to ensure strategic alignment.
- Coordinated project implementation and evaluated initiative effectiveness, ensuring adherence to quality standards and procedures.
- Maintained a network of industry contacts and specialist communications professionals.
- Lead and coordinated a team to meet project delivery timelines.
- Proactively updated team knowledge, and skills to adapt to changing communication trends.
- Collaborated with the team and manager to ensure a cohesive and integrated approach to communications activities.
- Select the most suitable communication medium to convey information based on the audience's knowledge and experience.
- Provided consultation and advice to develop and communicate corporate initiatives, reflecting the brand, and strategic goals.
- Collaborated with cross-functional teams to ensure integrated communication planning, consistent content, and messaging across digital channels and mediums.
Senior Marketing and Communications Officer
South Metropolitan TAFE
Fremantle, WA
07.2018 - 09.2023
- Organized internal corporate events, online and in person, such as awards ceremonies, launch events, seasonal celebrations and conferences to promote community engagement and institutional initiatives.
- Coordinated South Metropolitan TAFE's participation in external corporate events to promote courses and educational programs.
- Ensured appropriate marketing and promotional opportunities were utilized for college events and activities.
- Undertook event evaluation to assess the effectiveness of the event, and identify areas for improvement.
- Acted as an account manager for nominated training portfolios, providing advice and direction on marketing and communication needs.
- Developed and optimized digital marketing initiatives to drive customer acquisition.
- Developed and executed EDM campaigns to nurture leads and customers.
- Posted and updated content on company's website and social media outlets.
- Assisted in improving the design and content of the company website to support SEO and usability, including creating and optimizing targeted and custom landing pages.
- Created and implemented digital marketing campaigns to support the organization's Strategic Marketing Plan.
- Used appropriate analytics to measure, evaluate, and report against goals and performance of all digital marketing activities and plans.
- Review and coordinate the development of college marketing materials, and corporate publications.
- Provided marketing support to non-academic areas of the college.
- Maintained relevant databases.
- Managed social media accounts to engage prospective students and stakeholders effectively.
- Facilitated workshops to educate staff on effective communication practices and tools.
- Created content for newsletters, press releases, website updates, social media posts, and other promotional materials.
- Managed relationships with external vendors such as advertising agencies, design firms, and printing companies.
Marketing Officer
South Metropolitan TAFE
Fremantle, WA
11.2014 - 07.2018
Executive Assistant
South Metropolitan TAFE
Fremantle, WA
12.2011 - 11.2013
Project Coordinator
National Health Call Centre Network
Perth
01.2011 - 12.2011
- Special projects of the CEO and CSE.
Project Coordinator/ Research Associate
Ellington Savage
Sydney
06.2010 - 09.2010
Research Associate
Heidrick and Struggles
Sydney
09.2007 - 06.2010
Education
Course - Customer Journey Mapping
ADMA
04-2023
Course - Content Strategy
ADMA
01.2022
Certificate - Fundamentals of Digital Marketing
Google Garage
01.2020
SEO Copywriting - Content Writing
Australian Writers' Centre
01.2020
Certificate IV - Business
Phoenix Academy
Fremantle, W.Australia01.2001
Year 12 - University Entrance Exams
John XXIII College
Mt Claremont, W.Australia01.2000
Skills
- Strategic partnerships
- Stakeholder management
- Corporate communications
- Event coordination
- Digital marketing
- Brand promotion
- Customer engagement
- Stakeholder engagement
- Effective communication
- Project management
- Relationship building
References
- Clare McAlaney, Marketing and Communications Coordinator, South Metropolitan TAFE
- Kate Crockett, Manager, Digital Marketing, AUSMASA
Timeline
Business Partner, Marketing and Communications
South Metropolitan TAFE
09.2023 - 04.2024
Senior Marketing and Communications Officer
South Metropolitan TAFE
07.2018 - 09.2023
Marketing Officer
South Metropolitan TAFE
11.2014 - 07.2018
Executive Assistant
South Metropolitan TAFE
12.2011 - 11.2013
Project Coordinator
National Health Call Centre Network
01.2011 - 12.2011
Project Coordinator/ Research Associate
Ellington Savage
06.2010 - 09.2010
Research Associate
Heidrick and Struggles
09.2007 - 06.2010
Course - Customer Journey Mapping
ADMA
Course - Content Strategy
ADMA
Certificate - Fundamentals of Digital Marketing
Google Garage
SEO Copywriting - Content Writing
Australian Writers' Centre
Certificate IV - Business
Phoenix Academy
Year 12 - University Entrance Exams
John XXIII College
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