Holly Clarke
Logan Reserve,QLD
Summary
Proven Gym Manager at Snap Fitness, adept in digital marketing and team management, significantly enhanced membership retention and expanded clientele. Leveraged fitness knowledge and effective communication to foster a strong community, achieving a high percentage of enrollments through innovative strategies. Excelled in creating partnerships and organizing health events, driving brand visibility and community engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Gym Manager
Snap Fitness
03.2022 - Current
- Enhanced customer satisfaction through swift resolution of member concerns and consistent communication with clients.
- Expanded clientele base with targeted marketing strategies such as social media campaigns and local partnerships.
- Oversaw facility maintenance to ensure a clean, safe, and inviting environment for members and staff.
- Developed sales strategies and coached staff on selling tactics to maintain high percentage of membership enrollments.
- Managed financial tasks including budgeting, expense tracking, and revenue forecasting for the gym''s success.
- Generated leads through sales promotions and word-of-mouth.
- Reviewed stock counts and ordered items to control inventory.
- Trained employees on general procedures, gym rules and duties.
- Streamlined facility operations by creating efficient staff schedules and maintaining an organized work environment.
- Focused on building a strong company culture that fostered teamwork, collaboration, motivation among employees in their daily responsibilities.
- Reviewed and analyzed sales data to identify trends, make informed decisions, and set targets for future growth.
- Increased gym membership retention by implementing personalized fitness programs and regular progress checkins.
- Boosted member engagement by organizing a variety of health and wellness events, workshops, and seminars.
- Implemented safety protocols to reduce incidents of injury among staff and members during workouts or classes.
- Promptly attended to guest needs concerning fitness room, locker room and relaxation area.
- Ensured compliance with all industry regulations by staying up-to-date on changes in legislation affecting the fitness industry.
- Set and managed employee work schedules for coverage in assigned areas.
- Coordinated special events such as member appreciation days or charity fundraisers that increased community involvement while promoting brand awareness.
- Collaborated with other local businesses to create joint promotions and partnerships that benefited both organizations.
- Created and updated fitness programs focused on cardio, strength and conditioning.
- Interviewed and hired gym staff for various roles.
- Recruited trained, and supervised qualified fitness professionals to provide exceptional service to gym members.
- Cultivated positive relationships with vendors to secure high-quality equipment at competitive prices.
- Continuously researched the latest fitness industry trends to ensure the gym stayed current with new workout programs, equipment, and member interests.
- Trained newly hired employees, offering insight into job duties and providing positive feedback on work.
- Responded promptly to customer issues and resolved problems through effective communication and decision making skills.
Head Personal Trainer
Fit4life Health Clubs
04.2018 - 03.2022
- Fostered a positive gym environment that promoted community, inclusivity, and teamwork among staff and members alike.
- Enhanced gym revenue through the design and promotion of specialized group fitness classes, attracting new clients.
- Instrumental in gym expansion efforts by identifying growth opportunities and assisting in the development of new locations or offerings.
- Organized special events such as fitness challenges and charity workouts, increasing member engagement and brand visibility.
- Developed a strong team of personal trainers with regular training workshops, fostering professional growth and development.
- Improved client retention rate by consistently tracking progress, adjusting programs as needed, and providing ongoing support.
- Increased client referrals by establishing a comprehensive incentive program, rewarding existing clients for successful word-of-mouth marketing.
Education
Year 10 -
Kingston College
Kingston, QLD06.2003
Skills
- Fitness Knowledge
- Health and safety
- Membership retention
- Team Management
- Safety Management
- Digital Marketing
- Facility Management
- Administrative tasks
- Membership Sales
- Personal training experience
- Effective Communication
- Verbal and written communication
- Administrative duties
- Telephone Etiquette
- Sales management
- Social Media Promotion
- Customer Service
- Teamwork and Collaboration
Certification
Diploma in Personal Training, and dietetics and nutrition
Timeline
Gym Manager
Snap Fitness
03.2022 - Current
Head Personal Trainer
Fit4life Health Clubs
04.2018 - 03.2022
Year 10 -
Kingston College
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