Holly Coulston
Summary
Results-driven and detail-oriented professional with over five years of experience in dynamic, fast-paced environments. Strong transferable skills include time management, prioritisation, proactive problem-solving, and fostering cohesive team operations. Proven ability to manage competing priorities, streamline processes, and support teams in achieving objectives. Expertise is geared towards enhancing workplace productivity, maintaining operational excellence, and contributing positively to team culture.
Overview
6
6
years of professional experience
Work History
Client & Relationship Manager
Five by Five Digital
03.2024 - Current
- Serve as primary contact for 120+ clients, managing end-to-end digital projects including WordPress and Shopify builds, SEO initiatives, and paid media campaigns
- Coordinate cross-functional teams of designers, developers, and strategists to deliver projects on time, within budget, and aligned with client objectives
- Oversee project timelines, scoped deliverables, and revenue targets, ensuring operational efficiency and successful campaign execution
- Manage multiple concurrent website builds and updates, maintaining quality, accuracy, and alignment with client goals
- Support SEO and PPC launches through structured planning, reporting, and optimisation processes
- Achieved $183,000 revenue in 2025 from existing client accounts, exceeding annual target by 2% through strategic account management
Onboarding Specialist
Localsearch
05.2023 - 03.2024
- Led the digital onboarding process for 700+ clients over a 12-month period, coordinating website builds, digital listings, and Meta and Google Ads campaigns
- Delivered an average of 30+ client launches per month, coordinating websites, listings, and campaigns to meet scheduled launch dates
- Collaborated with designers, content writers, developers, digital strategists, and external stakeholders to deliver projects aligned with client goals
- Coordinated cross-functional teams and streamlined workflows, reducing average project launch time by 15%
- Acted as the primary point of contact for clients, maintaining clear communication, accuracy, and timelines while building trust and long-term relationships
- Supported client performance by launching campaigns that increased local business visibility and lead generation, contributing to revenue growth
Account Manager
Localsearch
05.2022 - 05.2023
- Managed and retained a portfolio of 200+ digital marketing client accounts within a team of 8, overseeing day-to-day coordination across SEO, Meta, and Google Ads campaigns
- Coordinated campaign delivery with cross-functional teams, resolving issues and maintaining consistent service standards
- Managed performance reporting schedules and client updates, ensuring accuracy, consistency, and on-time delivery
- Translated technical campaign data into clear, client-friendly insights to support understanding and decision-making
- Supported internal workflows by coordinating tasks, priorities, and communication across teams
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Leveraged CRM tools to maintain accurate records of client interactions and transactions.
Customer Experience Support
Localsearch
05.2021 - 05.2022
- Managed and retained a portfolio of 200+ digital marketing client accounts within a team of 8, overseeing SEO, Meta, and Google Ads campaigns
- Coordinated campaign delivery across cross-functional teams, resolving issues and maintaining consistent service standards
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Conducted regular account reviews to identify optimisation opportunities and support ongoing client success
- Leveraged CRM tools to maintain accurate records of client interactions, reporting, and account activity
Marketing Assistant
Grazeland Melbourne
11.2019 - 03.2020
- Supported event and experiential brand marketing activity through logistics coordination and vendor management
- Liaised with food vendors and sponsors to support smooth event operations and brand partnerships
- Assisted with social media content creation, branding collateral, and campaign assets
- Supported website updates and CRM-related initiatives, ensuring functionality, user experience, and SEO best practices
- Contributed to launch preparation and on-the-ground execution, ensuring marketing materials and logistics were delivered on time
Education
Bachelor of Business - Marketing
Swinburne University of Technology
Hawthorn, VIC12.2019
Skills
- Salesforce CRM – client management
- Canva – marketing material design
- Website content management
- Proficient in Microsoft 365 and G Suite tools
- Meta Business Suite proficiency
- Analytics and Reporting (GA4, GTM, Looker Studio)
Professional Skills
- Project management expertise
- Stakeholder relationship management
- Workflow optimisation for efficiency
- Strong attention to detail in administrative tasks
- Strong verbal and written communication
- Cross-departmental teamwork
Awards
Customer Experience Star of the Month (April and October 2023)
Customer Experience Team of the Month (April 2023)
Timeline
Client & Relationship Manager
Five by Five Digital
03.2024 - Current
Onboarding Specialist
Localsearch
05.2023 - 03.2024
Account Manager
Localsearch
05.2022 - 05.2023
Customer Experience Support
Localsearch
05.2021 - 05.2022
Marketing Assistant
Grazeland Melbourne
11.2019 - 03.2020
Bachelor of Business - Marketing
Swinburne University of Technology