Holly Elstoft
Windsor
Overview
5
5
years of professional experience
Work History
Digital Investment Manager
Half Dome
02.2025 - Current
- Execute and optimise digital media campaigns across BVOD, YouTube, programmatic out-of-home, podcasting, streaming audio, and digital display.
- Manage campaign budgets with accuracy, ensuring pacing, reconciliation, and delivery on performance KPIs.
- Translate strategic media plans into precise digital executions, including DSP management, deal negotiations, tagging/tracking requirements, and audience targeting.
- Provide campaign reporting and post-buy analysis, extracting insights and optimisations.
Digital Account Executive → Junior Digital Account Manager
Seven Network (SWM)
10.2023 - 02.2025
- Developing media schedules and recommendations, confirming forecasts and inventory availabilities.
- Build media plans and secured investments using Code7+ and Google Ad Manager.
- Coordinated with clients and AdOps teams to ensure seamless creative uploads and campaign launches.
- Delivered reporting and analysis of digital campaigns, highlighting performance insights.
- Presented to external agency clients, strengthening client relationships.
Accounts / Administration
Urban Lighting Group
03.2021 - 06.2023
- Managed invoicing, billing, and payment processing with accuracy and timeliness.
- Reconciled accounts and maintained financial records using SAP and Microkeeper.
- Supported purchasing and supplier management activities.
- Ensured data accuracy and reporting through Microsoft Excel.
Membership & Customer Service
Snap Fitness Glen Iris
03.2020 - 03.2021
- Handled membership sales and onboarding of new clients.
- Provided front-of-house customer service, conflict resolution, and member support.
- Built strong communication and interpersonal skills through daily client engagement.
Education
Bachelor of Nutrition Science / Bachelor of Commerce (Distinction) - Marketing
Deakin University
Melbourne, VIC01.2023
Skills
- Word, Excel, PowerPoint, Outlook, SAP, Microkeeper, Salesforce, Google Ad Manager, Yahoo DSP, Monday Board
Additional Information
References available upon request.
Timeline
Digital Investment Manager
Half Dome
02.2025 - Current
Digital Account Executive → Junior Digital Account Manager
Seven Network (SWM)
10.2023 - 02.2025
Accounts / Administration
Urban Lighting Group
03.2021 - 06.2023
Membership & Customer Service
Snap Fitness Glen Iris
03.2020 - 03.2021
Bachelor of Nutrition Science / Bachelor of Commerce (Distinction) - Marketing
Deakin University
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