Holly Sherman
Gold Coast,QLD
Summary
About Me
Energetic, outgoing, and creatively driven, I bring a unique combination of artistic flair and professional structure to everything I do. With over 4 years of experience as a model and social media influencer, I specialize in crafting high-impact content that brings brand visions to life across platforms like TikTok, Instagram, and YouTube. I’ve had the privilege of collaborating with both Australian and international brands—producing captivating visuals and stories that drive engagement and build loyal audiences.
Alongside my creative work, I also have a strong background in government administration, financial management, community support, and event coordination. My exceptional organisational, communication, and problem-solving skills have allowed me to thrive in structured, fast-paced environments. Whether I’m coordinating community programs or executing a viral campaign, I bring professionalism, passion, and purpose to every project. I'm excited to keep growing and contribute to the success of a dynamic and forward-thinking organisation.
Overview
6
6
years of professional experience
1
1
year of post-secondary education
Work History
Employment Consultant
Family Services Australia
08.2024 - Current
- Delivered individualised employment support to Workforce Australia participants, tailoring each plan to help them overcome barriers and achieve employment success
- Built and maintained strong relationships with employers, community groups, healthcare professionals, and advocacy organisations to ensure participants received holistic, high-quality support
- Developed and negotiated tailored employment pathway plans that enhanced participants' independence, with a focus on long-term success
- Identified and addressed vocational barriers that aligned with local labour market opportunities and skill shortages
- Facilitated job placements and provided ongoing post-employment support
- Engaged in challenging conversations with participants and stakeholders
- Offering guidance and support during complex or sensitive situations
- Prioritised and managed multiple cases in a dynamic, target-driven environment
- Consistently meeting performance goals and deadlines (KPIs)
- Maintained detailed records and reporting to track participants' progress
- Collaborated with both internal and external teams
Content Creator & Social Media Influence
Freelance
01.2021 - Current
- Produced and edited compelling video content for international and Australian brands, increasing engagement by up to 60% across platforms
- Collaborated with clients to conceptualize and execute tailored campaigns, ensuring alignment with brand identity and target audience
- Managed all aspects of video production, including filming, editing, colours
- Designed motion graphics and animations
- Consistently delivered high-quality content on time
- Organized and worked with raw footage from multiple cameras and sources.
Immunisation Programs Officer (AO4)
Queensland Health (State Government)
03.2024 - 05.2024
- Managed the Vaccine Management System (VMS) to process vaccine orders for healthcare providers across
- Queensland, ensuring the timely and accurate distribution of vaccine stock
- Coordinated logistics for temperature-sensitive pharmaceutical goods, strictly adhering to cold chain management protocols to maintain vaccine integrity
- Engaged with healthcare providers, stakeholders, and internal teams to resolve logistical challenges, ensuring the smooth distribution of vaccines to hospitals, pharmacies, and clinics
- Utilized various software systems and databases to track vaccine orders, manage inventory levels, and ensure compliance with regulatory requirements
- Negotiated with suppliers to manage urgent orders and resolve supply chain disruptions, ensuring uninterrupted vaccine availability
- Maintained strict adherence to industry regulations, minimising risk exposure for the organisation
- Enhanced communication between team members by organising regular meetings and fostering open dialogue
Office Coordinator & Executive Assistant Support
St Hilliers Contracting
10.2023 - 01.2024
- Answered and managed incoming and outgoing calls while recording accurate messages for distribution to office staff
- Provided administrative support to staff members, assisting with daily tasks as needed to promote productivity across the organisation
- Tracked records, filed documents, and maintained communication between clients to manage office activities
- Served as a point of contact for clients visiting the office, providing exceptional customer service that led to increased client retention rates
- Managed office administration tasks including greeting guests, answering the office phone, and overseeing email management
- Handled IT administration duties such as asset management, equipment updates, and vendor relationships
- Coordinated vehicle leases, facility maintenance, and event planning
- Assisted with financial administration, including expense reporting, invoice preparation, and cost allocations
- Maintained strict confidentiality of sensitive information, always upholding the highest level of professionalism
Project Support Officer (AO3)
DYJESBT Queensland State Government
01.2023 - 09.2023
- Developed a solid foundation in managing administrative tasks, financial processes, and project documentation
- Maintained databases, tracked project documentation, and supported teams to ensure deadlines and project timelines are met
- Skilled in working with a range of software systems and databases, including SAP, Vision 6, and WFA, to ensure accurate data management and reporting
- Organised meetings, prepared reports, and ensured procurement documentation is complete and compliant with organisational policies
- Liaised with stakeholders, managed financial documentation, and assisted in tender processes
- Reviewed project materials and deliverables for adherence to methodologies and procedures
- Performed data gathering and research to support sourcing and cross-functional projects
- Managed and processed over $500 million in payments to Registered Training Organisations (RTOs)
- Provided data integrity management, rectified errors, and coordinated invoice processing
- Ensured compliance with financial and audit processes and assisted in contract management and reporting
Community Programs Support Officer (AO2-AO3)
Townsville City Council
01.2022 - 12.2022
- Participated in ongoing professional development opportunities to stay current with industry trends and best practices, always ensuring top-quality service delivery
- Created, prepared, and delivered reports to various departments
- Provided remote assistance to customers using screen sharing tools, ensuring efficient issue resolution
- Contributed ideas for improving the support process during team meetings, resulting in significant workflow enhancements
- Delivered local government and administrative support, managing community program and event coordination
- Fostered positive relationships with stakeholders and provided expert customer service
- Provided key leadership to project managers, directors, and other team members
- Organised workshops and trainings for stakeholders, increasing understanding of program goals and objectives
- Collaborated with cross-functional teams to design and implement innovative programs that addressed community needs
Content Specialist + Social Media Campaigns
Freelance
08.2019 - 12.2020
- Partnered with emerging and established brands to create innovative content strategies, achieving measurable growth in follower and engagement
- Developed visually appealing platform-specific content, leveraging trends to maximize reach and impact
- Conducted in-depth performance analysis to refine content strategies and boost ROI
- Trained clients in video editing basics and content creation best practices
Education
Certificate II - Screen Media & Production
TCTC
Townsville, QLD11-2020
Certificate II - Graphic Design & Printing
TCTC
Townsville, QLD11-2019
Cert I & III - Business & Administration
Townsville City Council
Townsville, QLD 01.2021 - 12.2021
Skills
- Adobe Premiere Pro, Final Cut Pro, Capcut
- Adobe InDesign, Illustrator, Canva
- Instagram, TikTok, YouTube, Facebook
- Post planning and scedualling
- Photography and visual storytelling
- Financial Management & Reporting
- Customer Service & Stakeholder Engagement
- Event Coordination & Logistics
- Conflict Resolution & Problem Solving
- Data Entry & Database Management (SAP, Vision 6, Ticketek, WFA, JRL & many more)
- Software programming (Adobe Suite, Microsoft Office, Google)
- Cultural knowledge & Understanding
- Strong communication and collaboration with creative teams
- Time management and meeting tight deadlines
- Multi-camera editing
Accomplishments
- Delivered a series of TikTok videos that achieved over 2 million combined views.
- Spearheaded a cross-platform campaign for an international client, increasing their follower base by 45% within 6 months.
- Recognized for innovative storytelling techniques that contributed to a brand's successful product launch.
- Created a personal TikTok profile with over 3 Million views and 1+ Million Likes, showcasing a diverse range of creative projects and personal life. Second personal TikTok with over 7.5k followers.
- Townsville City Council 2020 - Event coordination of "Pride Walk" with over 500 people attending 1 day. This was then added to the 10 year cooperate plan.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Employment Consultant
Family Services Australia
08.2024 - Current
Immunisation Programs Officer (AO4)
Queensland Health (State Government)
03.2024 - 05.2024
Office Coordinator & Executive Assistant Support
St Hilliers Contracting
10.2023 - 01.2024
Project Support Officer (AO3)
DYJESBT Queensland State Government
01.2023 - 09.2023
Community Programs Support Officer (AO2-AO3)
Townsville City Council
01.2022 - 12.2022
Cert I & III - Business & Administration
Townsville City Council
01.2021 - 12.2021
Content Creator & Social Media Influence
Freelance
01.2021 - Current
Content Specialist + Social Media Campaigns
Freelance
08.2019 - 12.2020
Certificate II - Screen Media & Production
TCTC
Certificate II - Graphic Design & Printing
TCTC
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