Hongjia Liu
Brisbane
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Cini Holdings PTY LTD
04.2024 - 09.2025
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
Marketing Specialist
S Clinic
10.2022 - 10.2023
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Created content for various social media platforms including Facebook, Twitter, Instagram and Wechat.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Conducted market research to identify trends and customer needs.
- Analyzed sales data to understand product performance and identify areas for improvement.
Chief Editor
U Media
09.2021 - 10.2022
- Maintained an active presence on social media sites such as Twitter, Facebook,redbook, wechat and Instagram as part of a larger strategy for promoting content produced by the organization.
- Updated databases with information about new publications.
- Ensured that all published documents met industry standards.
- Supervised a team of writers, providing feedback and guidance to improve quality.
Store Manager
Sizzling braised pot city
10.2020 - 10.2021
- Developed strategies to maximize sales and profitability.
- Identified opportunities for cost savings through waste reduction initiatives.
- Ensured compliance with safety regulations and company policies.
- Performed regular price checks to ensure competitive pricing.
Education
Master of marketing And Human Resources
University of Queensland
Brisbane, QLD07-2022
Skills
- Market research
- Social media marketing
- Data analysis
- Customer engagement
- Social media management
- Customer research
- Analytics and SEO
- Business development
- Time management
- Google analytics
Personal Information
Timeline
Marketing Specialist
Cini Holdings PTY LTD
04.2024 - 09.2025
Marketing Specialist
S Clinic
10.2022 - 10.2023
Chief Editor
U Media
09.2021 - 10.2022
Store Manager
Sizzling braised pot city
10.2020 - 10.2021
Master of marketing And Human Resources
University of Queensland