Summary
Overview
Work History
Education
Skills
Timeline
Generic

Hong Mu

Gold Coast,QLD

Summary

Results-driven Marketing Manager with a proven track record at 8 Media Group, specialising in social media strategy, digital marketing, and brand development. Demonstrated expertise in enhancing brand visibility through targeted campaigns and executing large-scale events that drive audience engagement. Skilled in using social media platforms to boost sales with innovative marketing tactics and influencer collaborations. Proficient in content creation, performance optimisation, and strategic negotiations. Proven ability to foster strong customer relationships and deliver high-impact promotional campaigns that drive measurable business growth.

Overview

18
18
years of professional experience

Work History

Manager

8 Media Group
05.2023 - 12.2023

I planned and executed both a beauty pageant and a singing competition. Additionally, I successfully organised business event monthly. My responsibility also involved overseeing advertising shoots and social media promotions for various businesses. Furthermore, I developed promotional strategies and produced video content for Mercedes-Benz Brisbane, which was then promoted across Asian social media platforms.


Video Content Production Manager

Stream Dog Network Pty Ltd
01.2022 - 01.2023

I designed and filmed videos based on the specific needs of individuals or companies. My responsibilities included creating advertising campaigns, writing copy, shooting, and editing videos. I also published videos on the Little Red Book and Chinese TikTok, while managing and monitoring client accounts on these social media.

Livestream Shopping Host

Fresco Supermarket Brisbane
08.2020 - 01.2022

I'm responsible for promoting and selling products through livestream on TikTok, Instagram, or other e-commerce apps. My duty include presenting and demonstrating products, engaging with the audience, answering questions, and encouraging viewers to make purchases.

Director's Personal Assistant

Mint Property
02.2011 - 08.2013


  • Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders.
  • Interacted with customers professionally by phone, email or in-person to provide information and direct to desired staff members.
  • Processed client rebate reconciliation, reporting and check requests.
  • Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using words, power point and Excel.
  • Managed budgets, appointment scheduling, employee and event itineraries and accounts to improve productivity initiatives.

Supervisor

The Chinese Tourist Magazine
01.2006 - 12.2010

• Developed tour programming to enhance guest experiences.

• Built personal relationships with guests to promote positive experiences.

• Collected and deposited payments from guests. Solicited feedback through questionnaires to evaluate levels of guest satisfaction.

• Answered customer telephone calls promptly and appropriately.

• Delivered production ready graphics in HTML and CSS for all marketing assets.

• Opened and properly distributed incoming mail to promote quicker response to client inquiries.

• Organised, stored and retrieved files to enhance daily operations

Education

Master of Arts - Design

Griffith University
QLD
07-2022

Bachelor of Hotel Management -

Griffith University
QLD
07-2008

Skills

  • Verbal and written communication
  • Sales management
  • Marketing
  • Negotiation
  • Performance Management
  • Customer Relations
  • Time management abilities
  • Quality Control
  • Sales strategy
  • Business Analysis

Timeline

Manager

8 Media Group
05.2023 - 12.2023

Video Content Production Manager

Stream Dog Network Pty Ltd
01.2022 - 01.2023

Livestream Shopping Host

Fresco Supermarket Brisbane
08.2020 - 01.2022

Director's Personal Assistant

Mint Property
02.2011 - 08.2013

Supervisor

The Chinese Tourist Magazine
01.2006 - 12.2010

Master of Arts - Design

Griffith University

Bachelor of Hotel Management -

Griffith University
Hong Mu