HOWARD RALLEY

dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy dummy copy

• Company Overview: Working in 90+ countries and helping over 80 million people CARE's mission is to serve individuals and families in the poorest communities in the world
• Implement significant cross-disciplinary restructures and helping a broad team to embrace change, agile methodologies, move locations, and create from the ground-up an entirely new digital function, a revamped campaigns team, and a marketing-lead fundraising team that placed the supporter at its heart
• Achieving commercial success including CARE Australia's highest annual revenue result (FY15); our largest individual private donation ($1M) in FY16, and our single biggest end-of-year tax campaign (FY17)
• Secured the biggest investment made by our Board through a robust business case and key stakeholder management
• Winner of Pro Bono Campaign of the Year Award Mumbrella, 2015 for Tsuanmi 'thanks for CARING' Boxing day Test campaign and winner of Best Innovation for the 'Disaster Response Depot', CARE International
• Undertaking key research and consumer insights to re-position the brand around an equality and justice framework
• Working in 90+ countries and helping over 80 million people CARE's mission is to serve individuals and families in the poorest communities in the world

• Company Overview: FebFast is a national health campaign to raise money for youth addiction, raising over $6.6M and inspiring thousands to kick start a healthier year
• Lead all aspects of the annual campaign from financial and strategic planning to implementation and overall performance
• The campaign raised $1m annually with participation rates growing +19%, reversing a -10% year-on-year decline
• Successfully re-invigorated the brand devising a new premium brand positioning with an updated value proposition, revenue structure and new products designed to keep the brand fresh
• Redesigned the digital strategy with new web platforms, apps, functionality and SEO strategies
• Both traffic and social media engagement increased >100% each year
• Achieved considerable success in identifying and cementing opportunities through new relationships with commercial partners (Medibank, Natvia), beneficiaries, peak and government bodies (DoH), corporate partners (PwC, NAB, WorkSafe, St John of Gods, Myer, ABC) and sporting associations (AFL PA, Melbourne Heart, Melbourne Rebels)
• Experienced national spokesperson with considerable radio, TV and print media experience, public speaking and media management
• Media exposure increased 25-30% each campaign
• FebFast is a national health campaign to raise money for youth addiction, raising over $6.6M and inspiring thousands to kick start a healthier year

• Company Overview: YSAS is the parent company of FebFast, providing services to vulnerable youth tackling drug, alcohol issues
• Conceived and launched Ride the Night: Australia's first midnight to dawn bike ride through the heart of Melbourne
• 5,000 riders joined us to support vulnerable youth
• Launched YoDAA (Youth Drugs & Alcohol Advice), Australia's first on/offline multi-media one-stop-shop for youth workers, young people and families tackling substance dependence issues
• Managed Ways & Means a social enterprise cafe, lifting sales by 30% inside 4 months of operation
• Overhauled the brand identity creating a new brand DNA, livery, positioning, and identity for the organisation engaging 250 staff, Board, and external stakeholders
• Successfully implemented a digital strategy that introduced a new website, SEM, social media sites, digital tools and new metrics to map engagement
• Web traffic increased 120%
• YSAS is the parent company of FebFast, providing services to vulnerable youth tackling drug, alcohol issues

• Save the Children is a leading international emergency relief and development non-profit organisation for children, reaching over 100 million children in more than 126 countries
• Member of the Executive Team reporting to the CEO, leading the large revenue, marketing & communication, team helping the growth of Save the Children as the 3rd highest recognized children's charity in Australia with annual revenue at >$80 million
• In chaotic times, lead large teams through four major emergency responses, including Haiti earthquake, Pakistan flooding, Qld flooding and the Japan tsunami -
• Implemented a major repositioning of the brand, new product development, a cartoon series for schools with Cathy Freedman, and lead the creation of the 'No Child Born to Die' campaigns with targets were surpassed by >20%
• Initiated new corporate partnerships with IKEA, P&G and Mothercare

• Lonely Planet is the world's leading travel brand, a genuine multi-media organisation with print, digital, mobile, TV and magazine content, loved by millions of travellers the globe over.
• Disrupting the book market developing the world's first Lonely Planet Concept Store, digital 'pick and mix' products and a print on demand 'Espresso Machine.'
• Developed key partnerships including Jetstar, Mercedes, SBS, Fairfax, Intrepid Travel, Cascade, Nokia; and initiated innovative digital solutions including a
• Leading a team of 20 to developing and drive sales, marketing and brand strategies growing share to 65% and entrenching a #1 market leader position in Australia and within Asia, achieved +22% sales growth with a focus on priority markets Thailand, Singapore, and HK
• Significant change and crisis management.

• Working across UK, Australia, US and Asia teams steering a global brand
• Lead an 18 month research project to re-design and re-launch Lonely Planet's core product representing 60% of company revenue across all international markets
• Launched Lonely Planet's YouTube channel with >1 million views in one week of my travel video
• Helped create and manage the Lonely Planet Foundation, working with founder, Maureen Wheeler, donating >$2M to 50+ grass root projects worldwide
• Created new global signature campaigns including 'therefore I travel', 'The Bluelist' and 'The Travel Book' which became Lonely Planet's most successful trade title, selling 200,000 units