Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Hsueh-Hsin Cindy Yu

Melbourne,VIC

Summary

Enthusiastic and detail-oriented with strong communication and content creation skills. Proficient in social media management. Seeking a job in the media industry to gain hands-on experience and grow professionally.

Overview

4
4
years of professional experience

Work History

Administrative Marketing Assistant

YEHS Hotel
03.2023 - Current
  • Conducted daily booking management, quotation processing and room inspection; took charge of various digital sales channels regarding availability, prices, payment, and room allocation;
  • Applied digital marketing skills to promote the hotel's public recognition; responsible for collecting and analyzing data from Google Review, Booking.com, and more; further assisted in strategic digital marketing plans;
  • Maintained relationships with existing and new clients through effective communication; responded to inquiries from telephone, email, website, and diverse online sales channels; coordinated among management team, housekeeping group, the marketing team, and guests.

Technology and Media Intern

Phoenix New Media
04.2022 - 07.2022
  • Published 30+ Chinese original bylined press releases independently, which were also reposted by other peer platforms; took charge of copywriting, creative content publication, and ads content on Weibo and Little Red Book, adopting corresponding tactics and strategies according to different features of media channels; edited illustrative content for press and social media distribution;
  • Operated two live streams of the Apple launch event on the official Weibo and TikTok, with more than 1.4+ million peak concurrent viewers;
  • Participated in the planning, shooting, and production of various programs; organized and coordinated visual content shooting, and assisted in the pre and post-production of the shooting;
  • Engaged in data testing of digital products; processed daily functional testing of smartphones and game performance; collected and sorted out data for video content production and product information update.

New Media Intern

Beijing Chuangji Culture Co., Ltd
04.2021 - 10.2021
  • Developed the institution’s audience community by effectively managing Weibo, WeChat corporate account, WeChat Groups, and cooperative artists' Weibo;
  • Took charge of copy editing and layout; published 45+ articles on various social media platform with a cumulative reading volume of 3,000+;
  • Initiated and curated the first series of online activities of the institution, for example, "Color Campus Music Lyricist Training Camp", which increased 300+ followers in the community and 1,000+ followers of the WeChat official account;
  • Acted as the planner and coordinator of the song "Eternal Life", being responsible for the purchase of the original lyrics and music copyrights, the production of the H5 format plan, the signing of cooperative singers, the release of the song, and its promotion on various digital channels;
  • Assisted in the data collection, monitoring and analysis; planned and implemented TikTok promoting strategy for the hit song "Your Eyes Are Like Stars" and constantly analyzed real-time data.

Video Editor

Taipei Guzheng Education Youtube Team
10.2020 - 04.2021
  • Participated in video scrip design workshop; offered innovative ideas of shooting and pre-production;
  • Edited four music education videos with accumulated views over 10,000 on Youtube.

Creative Copywriting Assistant

Beijing Heli Cultural and Creative Advertising Co., Ltd
03.2020 - 07.2020
  • Participated in the design and writing of advertisement copy for "Huaxia Bank";
  • Applied both qualitative and quantitative methods to browse and select both local and international works; established the company's internal commercials database.

Education

The University of Melbourne
Melbourne, VIC
12.2023

Bachelor of Journalism -

Minzu University of China
Beijing, China
06.2022

Skills

  • Techniques: Final Cut Pro, Microsoft Office, ASI FrontDesk System;
  • Language: Chinese (Native), English (Independent)

Projects

Social Enterprise Project: Oceana Revive

  • Led a team in planning a social enterprise project focused on marine conservation and contributed ideas for using marine plastics to create sustainable snorkels;
  • Conducted preliminary background research, and theoretical studies, and engaged in discussions with oceanographers;
  • Worked on sales channels, and conducted a pros and cons analysis;
  • Achieved an H1 (First Class Honors) for the project.


Data Journalism Project: Rescued Women After Abduction

  • Led a team in conducting research and data collection and created news content related to rescued women after abduction;
  • Designed a game "Her Gone Forever";
  • Developed the news website "Rescued Women After Abduction".


Innovation and Entrepreneurship Project: Digitized Protection and Inheritance of Diabolo Culture in the New Media Environment

  • Led a team of five members to deeply explore Chinese diabolo culture, investigating the organic integration of folk culture dissemination with new media operation and management.


Documentary Films Projects: "Heart Adjuster", "We Women", "Palace Rope", "Diabolo Dance", and "Before the Fall"

  • Acted as director for these documentary films, overseeing planning, filming, and production;
  • Collaborated closely with various groups, including Taiwanese bartenders, gay partners, social media influencers, and intangible cultural heritage inheritors;
  • One of the microfilms, "Before the Fall," won the second prize in the Beijing Division of the 9th National College Digital Art and Design Competition.

Timeline

Administrative Marketing Assistant

YEHS Hotel
03.2023 - Current

Technology and Media Intern

Phoenix New Media
04.2022 - 07.2022

New Media Intern

Beijing Chuangji Culture Co., Ltd
04.2021 - 10.2021

Video Editor

Taipei Guzheng Education Youtube Team
10.2020 - 04.2021

Creative Copywriting Assistant

Beijing Heli Cultural and Creative Advertising Co., Ltd
03.2020 - 07.2020

The University of Melbourne

Bachelor of Journalism -

Minzu University of China
Hsueh-Hsin Cindy Yu