Huancheng Liu
Sydney,Australia
Summary
Detail-oriented and analytical professional with natural aptitude for problem-solving and collaborative mindset. Currently working as a Client Analyst at Circana, skilled in managing client databases to ensure data integrity within a dynamic team environment. Recognized for effective communication with cross-functional teams and delivering crucial data insights. Demonstrate a proactive problem-solving approach and unwavering commitment to excellence. Offer solid foundation in analytical thinking and client-focused service, eager to learn and develop in dynamic environment. Seeking a position to leverage skills in interpreting diverse datasets using advanced technologies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Client Analyst
Circana
11.2023 - Current
- Perform BAU tasks in monitoring and delivering client and retailer databases using Microsoft Excel and in-house software
- Participate actively in client WIP processes and, ensuring clear and timely communication to stakeholders on task progress, impact of change, and anticipated completion deadlines
- Conduct thorough testing and implement change in databases as directed by clients and retailers to meet their specific requirements
- Develop and launch new databases tailored to the needs of both existing and prospective clients, ensuring optimised performance
- Implement new database technologies or features to enhance functionality and efficiency
- Maintain shopper panel databases to provide purchase-based analytics
- Improve client satisfaction by providing timely and accurate responses to inquiries
Social Intelligence & Analytics Intern
Ipsos
08.2021 - 11.2021
- Conducted data analysis on brands, providing clients with data-driven guidance and recommendations to assist with promotional campaigns.
- Data crawling on e-commerce websites, contributing to up-to-date intelligence gathering and analysis
- Website and social media analytics to identify trends using DataCube, developed recommendations to assist clients with efforts to advance intelligence gathering and interpretation in multiple theatres of operation
- Produced comprehensive reports on market and industry trends, brand performance, and client insights, proposed strategies for improved social media performance
Education
Master of Commerce - Data Analytics for Business
The University of Sydney
07.2023
Bachelor of Commerce - Information Systems
The University of New South Wales
09.2020
Skills
- Python
- R
- SQL
- Microsoft Excel
- Data Visualization
- Tableau
- Power BI
- SAS Visual Analytics
- Matplotlib and Seaborn
- Machine learning
- SAP ERP
- Reporting
- Communication
- Teamwork and Collaboration
Websites
Certification
SAS Certified Statistical Business Analyst Using SAS 9: Regression and Modelling
Languages
Mandarin Chinese
English
Projectexperiences
Job Smart Edge Global Scope Program, 2023
- Provided strategic recommendations for an Australian startup specializing in the RegTech industry
- Conducted extensive industry and market analysis, delivering customized solutions aligned with client needs
- Analysed market competition and industry trends through SWOT and PESTEL analysis, resulting in actionable business suggestions and go-to-market strategies
- Served as the primary point of contact for stakeholders, ensuring effective communication and prompt responses to inquiries
A2B Australia - Capstone Course Project, 2023
- Completed statistics, analysis and forecasting of A2B data to recommend actions to increase business revenue
- Performed data cleansing and exploratory data analysis on A2B dataset using Python (pandas), which contained customer fare query data from September to October 2022
- Trained binary classification models using Python to predict whether a booking scheme would lead to the end of a trip, and which helped A2B identify initiatives to increase its overall fare revenue
Timeline
Client Analyst
Circana
11.2023 - Current
Social Intelligence & Analytics Intern
Ipsos
08.2021 - 11.2021
SAS Certified Statistical Business Analyst Using SAS 9: Regression and Modelling
Master of Commerce - Data Analytics for Business
The University of Sydney
Bachelor of Commerce - Information Systems
The University of New South Wales
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